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Crafting bespoke content material experiences for each buyer with information intelligence

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As a worldwide media conglomerate housing over 37 distinct manufacturers, Condé Nast confronted the problem of delivering focused client experiences throughout their manufacturers amidst fragmented information silos. To beat this hurdle and stay aggressive, they turned to Databricks — considerably accelerating time-to-insights and decision-making. Furthermore, the power to report constantly on a worldwide scale improved information accuracy and operational effectivity. With Databricks, Condé Nast not solely optimized its infrastructure to the tune of $6 million in price financial savings, but additionally achieved larger agility in delivering personalised content material experiences to a various viewers, enhancing client engagement and loyalty.

Navigating information silos within the age of personalization

Because the media trade evolves, so do client expectations. Condé Nast — a powerhouse on this planet of media and leisure with world manufacturers like Vogue, The New Yorker, and GQ — realized the significance of delivering tailor-made content material and experiences to its viewers. Nonetheless, their current information infrastructure was fragmented, hindering their skill to research information effectively, make knowledgeable choices, and supply personalised content material at scale. To stay aggressive and related in a dynamic media panorama, they wanted an answer to centralize their information and speed up their data-driven capabilities. Condé Nast acknowledged that centralizing information was the important thing to unlocking a brand new stage of personalization and effectivity. “We struggled to seek out methods to interrupt out of our information silos throughout the group,” stated Nana Yaw Essuman, Senior director of knowledge engineering at Condé Nast.

Information Intelligence Platform ushers new options that delight clients

Condé Nast selected the Databricks Information Intelligence Platform to higher execute their imaginative and prescient of offering a unified view of their customers. “The flexibility to leverage the very same information that has been collected by way of our information pipelines permits for extra constant reporting in a worldwide vogue,” stated Essuman. The lakehouse structure supplied extra than simply the democratization of knowledge. It has empowered their information staff with a complete suite of instruments, together with Unity Catalog and Databricks SQL, which permits them to securely govern information entry and streamline evaluation and decision-making processes throughout the group, empowering their groups to maneuver sooner and smarter. With this newfound agility, Essuman’s staff is ready to reply extra shortly to ever-evolving market tendencies and ship content material experiences that resonate with their various world viewers.

Personalised content material supply at scale

Since adopting the Databricks Information Intelligence Platform, Condé Nast has harnessed the total potential of their information for analytics and AI whereas decreasing annual infrastructure prices by roughly $6 million. This not solely bolstered their monetary well being but additionally empowered them to reallocate assets for crafting personalised client experiences globally. Essuman concluded, “Databricks helps us perceive the client from a single view so we will present probably the most compelling client expertise.” With a unified information view and sturdy analytics and AI instruments at their disposal, Condé Nast’s information staff can now simply create personalised content material experiences that improve client choices, fostering greater engagement and loyalty.

Learn extra buyer success tales right here.

Design at GitHub Copilot with Adrián Mato Gondelle


GitHub Copilot is an AI device to help software program builders by autocompleting code. It’s no understatement to say it has already remodeled how builders write code.

Adrián Mato Gondelle leads the Design group for GitHub Copilot. On this episode, recorded in 2023, Adrián joined the podcast to speak about his work.

Jordi Mon Companys is a product supervisor and marketer that focuses on software program supply, developer expertise, cloud native and open supply. He has developed his profession at corporations like GitLab, Weaveworks, Harness and different platform and devtool suppliers. His pursuits vary from software program provide chain safety to open supply innovation. You may attain out to him on Twitter at @jordimonpmm

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Sodium Iodide versus Silver Iodide for Cloud Seeding: A Comparative Look


Sodium Iodide versus Silver Iodide for Cloud Seeding: A Comparative Look

Sodium Iodide versus Silver Iodide for Cloud Seeding is an revolutionary method used to reinforce precipitation, particularly in areas dealing with drought or water shortage. The method includes dispersing substances into the air that encourage cloud formation and precipitation. Among the many mostly used brokers for cloud seeding are silver iodide and sodium iodide. Whereas each serve the identical basic goal, their traits, effectiveness, and environmental impacts differ. This text explores the nuances between sodium iodide and silver iodide, delving into their roles in cloud seeding, their professionals and cons, and real-world purposes.

What’s Cloud Seeding?

Cloud seeding is a type of climate modification that includes dispersing substances into the environment to encourage cloud condensation, resulting in precipitation. The method has been used for many years to reinforce rainfall, scale back hail, and even clear fog. It’s generally utilized in areas susceptible to drought or the place water sources are vital.

  • The way it Works: Cloud seeding includes releasing particles into clouds that act as nuclei round which water droplets can kind. These particles improve the coalescence of water droplets, rising the probability of precipitation.
  • Widespread Substances: The commonest substances used for cloud seeding are silver iodide and sodium iodide, every with distinctive properties.

The Function of Silver Iodide in Cloud Seeding

Silver iodide (AgI) is likely one of the most generally used brokers in cloud seeding. Its effectiveness lies in its potential to imitate ice nuclei, making it very best for chilly cloud seeding.

  • Chemical Properties: Silver iodide has a crystalline construction just like ice, making it efficient in chilly clouds the place temperatures are under freezing.
  • Effectiveness: Silver iodide is efficient in enhancing precipitation, particularly in chilly and mixed-phase clouds the place ice nuclei are vital.
  • Environmental Affect: Issues have been raised concerning the environmental impression of silver iodide, significantly its potential toxicity to aquatic life and the broader ecosystem.

Sodium Iodide: An Various Method

Sodium iodide (NaI) is a substitute for silver iodide in cloud seeding. Whereas it’s much less generally used, it provides sure benefits, significantly in heat cloud seeding.

  • Chemical Properties: Sodium iodide is extra soluble in water than silver iodide, which will be advantageous in heat clouds the place liquid water predominates.
  • Effectiveness: Sodium iodide is efficient in heat cloud seeding, the place it will probably promote the expansion of water droplets in a distinct method than silver iodide.
  • Environmental Issues: Sodium iodide is usually thought-about much less dangerous to the atmosphere in comparison with silver iodide, significantly regarding its decrease toxicity.

Sodium Iodide versus Silver Iodide for Cloud Seeding

Evaluating Effectiveness: Sodium Iodide vs. Silver Iodide

When evaluating sodium iodide and silver iodide, it’s important to contemplate their effectiveness in various kinds of clouds and climate situations.

Issue Silver Iodide (AgI) Sodium Iodide (NaI)
Temperature Vary Efficient in chilly clouds Efficient in heat clouds
Water Solubility Low Excessive
Ice Nucleation Excessive (mimics ice nuclei) Low (higher for liquid water)
Environmental Affect Probably poisonous Much less poisonous
Price Greater Decrease

Actual-Time Instance: In 2023, throughout a major drought in California, each sodium iodide and silver iodide have been utilized in totally different areas. Whereas silver iodide was efficient in greater altitudes, sodium iodide confirmed higher leads to the hotter valleys.

Environmental Affect and Security Issues

Probably the most vital features of cloud seeding is its environmental impression. Each sodium iodide and silver iodide have been scrutinized for his or her potential results on ecosystems.

  • Silver Iodide: Research have proven that silver iodide can accumulate within the atmosphere, significantly in water our bodies, the place it might hurt aquatic life. Nonetheless, the concentrations utilized in cloud seeding are typically thought-about low and never instantly dangerous.
  • Sodium Iodide: Sodium iodide is much less poisonous and extra environmentally pleasant. Nonetheless, it’s nonetheless important to observe its long-term results, significantly in delicate ecosystems.

Price Issues in Cloud Seeding Operations

Price is a major issue when selecting between sodium iodide and silver iodide for cloud seeding.

  • Silver Iodide: Typically costlier as a result of its chemical properties and the complexity of manufacturing. It’s usually utilized in extra focused operations the place particular outcomes are desired.
  • Sodium Iodide: More cost effective, making it a extra possible choice for large-scale operations, significantly in hotter climates.

Price Evaluation Desk:

Cloud Seeding Agent Price per Gram Common Utilization per Operation Complete Price
Silver Iodide (AgI) $5.00 100 grams $500 per operation
Sodium Iodide (NaI) $2.50 150 grams $375 per operation

Actual-World Functions: Case Research

Cloud seeding has been applied in varied areas with differing outcomes based mostly on the agent used.

cloud seeding Colorado’s mountainous regions

Case Research 1: Colorado, USA

The Rocky Mountains in Colorado are an important water supply for a lot of the western United States, offering vital snowmelt that feeds into rivers, reservoirs, and agricultural areas. Through the years, with the rising menace of drought and fluctuating climate patterns, Colorado has turned to cloud seeding as a technique to reinforce snowfall, significantly through the winter months.

Background and Motivation

Colorado’s mountainous areas, significantly the Rocky Mountains, obtain vital snowfall yearly, which performs an important function within the state’s water provide. Nonetheless, lately, issues have grown over reducing snowpacks and their impression on water availability. This led to the adoption of cloud seeding packages aimed toward rising the snowpack.

Silver iodide was chosen as the first cloud-seeding agent as a result of its effectiveness in chilly cloud situations, that are prevalent within the excessive altitudes of the Rockies. The aim was to extend the snowpack by enhancing pure precipitation processes, thereby boosting water storage for the spring and summer season months.

Implementation

The cloud seeding program in Colorado concerned a mix of ground-based turbines and aerial dispersal strategies:

  1. Floor-Primarily based Turbines: These turbines, strategically positioned at excessive altitudes, launched silver iodide particles into the environment when the proper cloud situations have been current. The particles, appearing as ice nuclei, inspired water droplets within the clouds to freeze and develop, resulting in snowfall.
  2. Aerial Dispersal: Plane geared up with flares containing silver iodide flew into or close to cloud techniques to launch the seeding agent straight into focused areas. This technique allowed for better management over the place and when the seeding occurred.

The cloud seeding operations have been coordinated with meteorologists who monitored climate situations to make sure that the seeding occurred on the optimum occasions, maximizing the effectiveness of this system.

Outcomes and Affect

The usage of silver iodide within the Rocky Mountains led to a notable enhance in snowfall through the winter months. Research and measurements taken after the cloud seeding operations indicated that the snowpack within the seeded areas was considerably greater in comparison with non-seeded areas. On common, this system resulted in an estimated 10-15% enhance in snowpack.

  • Water Useful resource Advantages: The improved snowpack contributed to elevated runoff through the spring soften, which in flip boosted water ranges in reservoirs and rivers. This was particularly useful throughout years of lower-than-average pure snowfall, serving to to mitigate the results of drought.
  • Financial Affect: The elevated water availability had a optimistic impression on agriculture, hydroelectric energy technology, and leisure industries, all of which rely on constant and enough water provides.
  • Environmental Issues: Whereas silver iodide was efficient, there have been ongoing research to observe its environmental impression, significantly regarding potential accumulation in soil and water. Nonetheless, the concentrations used within the seeding operations have been thought-about low sufficient to attenuate vital environmental dangers.

Challenges and Classes Realized

The cloud seeding program in Colorado confronted a number of challenges, together with:

  • Climate Variability: The effectiveness of cloud seeding is very depending on current climate situations. There have been durations when appropriate clouds have been scarce, limiting the alternatives for seeding.
  • Public Notion: Some communities have been skeptical concerning the impression of cloud seeding, significantly regarding the usage of silver iodide. Steady efforts have been made to coach the general public concerning the science behind cloud seeding and its security.

The cloud seeding efforts in Colorado’s Rocky Mountains utilizing silver iodide proved to be a precious instrument in managing water sources. By enhancing snowfall, this system offered a dependable enhance to the snowpack, supporting water availability for varied makes use of all through the state. This case examine underscores the potential of cloud seeding as a supplementary technique for water useful resource administration in areas depending on snowfall.

cloud seeding Queensland, Australia

Case Research 2: Queensland, Australia

Australia’s inside, significantly within the state of Queensland, faces arid and semi-arid situations, the place water shortage poses vital challenges to agriculture and the broader ecosystem. In response to persistent drought situations and the necessity to enhance water availability for agricultural manufacturing, Queensland applied a cloud seeding challenge utilizing sodium iodide as a seeding agent. The intention was to extend rainfall in focused areas, significantly these essential for agriculture.

Background and Motivation

Queensland’s inside is characterised by low and extremely variable rainfall, making it one of the drought-prone areas in Australia. The agricultural sector, which is a crucial a part of Queensland’s financial system, closely depends on constant rainfall for crop manufacturing and livestock farming. Prolonged durations of drought had led to decreased crop yields, financial losses, and pressure on water sources, prompting the federal government and native stakeholders to discover cloud seeding as a possible answer.

Sodium iodide was chosen for this challenge as a result of its suitability for heat cloud seeding. In contrast to silver iodide, which is simpler in colder climates, sodium iodide works properly within the heat, convective clouds frequent in Queensland’s inside. The aim was to reinforce pure rainfall by rising the effectivity of cloud formation and precipitation processes.

Implementation

The cloud seeding operation in Queensland utilized each ground-based and aerial dispersal strategies, just like the method taken in Colorado however tailored for the hotter local weather.

  1. Floor-Primarily based Dispersal: Floor-based turbines have been positioned in key agricultural areas. These turbines launched sodium iodide particles into the environment when climate situations indicated the potential for convective cloud formation. The particles acted as condensation nuclei, encouraging water droplets to coalesce and kind raindrops.
  2. Aerial Dispersal: Plane geared up with sodium iodide flares flew by means of or close to the goal clouds, releasing the seeding agent straight into the cloud techniques. This technique was significantly efficient in concentrating on particular areas that required rainfall, reminiscent of drought-stricken farmlands.

Meteorologists and climate specialists monitored the situations carefully to find out one of the best occasions for seeding, guaranteeing the operations have been performed when the cloud formations have been most certainly to answer the seeding course of.

Outcomes and Affect

The sodium iodide cloud seeding challenge in Queensland achieved a reasonable however vital enhance in rainfall throughout the focused areas. Listed here are some key outcomes:

  • Precipitation Improve: The challenge reported a 5-10% enhance in precipitation within the seeded areas in comparison with non-seeded management areas. This enhance was significantly noticeable during times of marginal climate, the place pure rainfall would have been minimal.
  • Agricultural Advantages: The improved rainfall contributed to improved soil moisture ranges, which in flip supported higher crop progress and better yields. Farmers within the seeded areas reported elevated productiveness, particularly in crops which might be extremely delicate to water availability, reminiscent of wheat and barley.
  • Water Useful resource Administration: The extra rainfall additionally helped replenish native water provides, together with reservoirs and groundwater sources, offering a buffer towards ongoing drought situations.

Environmental Issues

The usage of sodium iodide in cloud seeding raised fewer environmental issues in comparison with silver iodide, primarily as a result of its decrease toxicity and better solubility in water. Environmental monitoring performed throughout and after the challenge discovered no vital adversarial results on the native ecosystems. The sodium iodide concentrations used have been rigorously managed to attenuate any potential impression.

Nonetheless, as with all climate modification challenge, there was a necessity for ongoing monitoring to make sure that the long-term accumulation of seeding brokers didn’t result in unexpected penalties.

Challenges and Classes Realized

Whereas the cloud seeding challenge in Queensland was typically profitable, it confronted a number of challenges:

  • Climate Dependencies: The effectiveness of the seeding was extremely depending on the presence of appropriate cloud formations. In some cases, regardless of the discharge of sodium iodide, the climate situations weren’t conducive to vital rainfall, resulting in variable outcomes.
  • Public Notion and Skepticism: Much like different cloud seeding efforts, there was some public skepticism concerning the effectiveness of this system and issues about its environmental impression. Public outreach and clear communication have been essential in addressing these issues and gaining neighborhood assist.
  • Price and Useful resource Allocation: The challenge required vital monetary and logistical sources, significantly for the operation of plane and ground-based turbines. Balancing the prices with the advantages of elevated rainfall was a key consideration for policymakers.

The cloud seeding challenge in Queensland utilizing sodium iodide offered precious insights into the potential of climate modification as a instrument for managing water sources in arid and semi-arid areas. Whereas the rise in rainfall was reasonable, it was ample to make a significant distinction in agricultural productiveness and water availability. This case examine highlights the significance of tailoring cloud seeding approaches to the particular weather conditions of the area and demonstrates the potential advantages of sodium iodide as a cloud seeding agent in heat climates.

The Way forward for Cloud Seeding: Improvements and Challenges

As local weather change continues to impression international climate patterns, cloud seeding is prone to change into an more and more vital instrument in managing water sources. Improvements within the subject are specializing in enhancing the effectivity and lowering the environmental impression of cloud seeding brokers.

  • New Supplies: Analysis is ongoing into the event of recent seeding brokers which might be simpler and environmentally benign.
  • Technological Advances: Drones and AI-driven techniques are being examined to enhance the precision and effectiveness of cloud seeding operations.
  • Regulatory Challenges: As cloud seeding turns into extra widespread, there will likely be rising regulatory scrutiny, significantly relating to environmental impacts.

Key Takeaways

  • Silver Iodide is very efficient in chilly cloud seeding however poses environmental dangers and is extra expensive.
  • Sodium Iodide provides a viable various, particularly in heat cloud seeding, with a decrease environmental impression and value.
  • Selecting the Proper Agent will depend on the particular climate situations, environmental issues, and price range constraints.
  • Ongoing Analysis is essential for growing safer and simpler cloud seeding applied sciences.

FAQs

Q1: Is cloud seeding protected for the atmosphere?
Cloud seeding is usually thought-about protected when completed accurately, however there are issues concerning the long-term environmental impression, significantly with silver iodide.

Q2: Why is silver iodide extra generally used than sodium iodide?
Silver iodide is simpler in chilly cloud seeding, which is why it’s extra generally used regardless of its greater value and potential environmental dangers.

Q3: Can cloud seeding clear up drought issues?
Cloud seeding will help mitigate drought situations by enhancing precipitation, however it’s not an entire answer to water shortage points.

This autumn: How a lot does cloud seeding value?
The price of cloud seeding varies relying on the agent used, the dimensions of the operation, and the expertise concerned. Silver iodide operations are typically costlier than sodium iodide.

Q5: What’s the way forward for cloud seeding?
The way forward for cloud seeding lies in growing simpler and environmentally pleasant brokers, in addition to incorporating superior applied sciences for precision operations.

Reside Actions will not be capable to refresh as continuously in iOS 18

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In line with suggestions {that a} developer obtained from Apple, Reside Actions gained’t be capable to replace as usually as they have been capable of in iOS 17 and prior. Whereas this gained’t have an effect on most apps, it’s nonetheless a change value speaking about.

The problem

App developer Nico posted about this on X this week, stating that they beforehand have been capable of replace stay actions each second. Nevertheless, beginning with iOS 18, they’ve solely been capable of replace between 5 and 15 seconds. This is a matter for his app, the place he used stay actions to point out his actual time bike pace. Going ahead, the bike pace shall be behind by about 10 seconds, which may very well be problematic for some use circumstances.

Sadly, Apple says that is an supposed change. The corporate says that every replace requires writing knowledge to disk, inflicting extra put on in your units NAND (aka storage). Extreme updates are notably problematic this yr, now that Reside Actions will sync to your Apple Watch with iOS 18 and watchOS 11.

Moreover, the corporate states that Reside Actions have been by no means supposed to create “real-time experiences”, and that it was by no means supposed to be allowed beforehand, calling it a “gap within the API”.

Mockingly, the developer additionally factors out that Apple makes use of his precise use case for instance for Reside Actions. On the developer web site, Apple writes {that a} “exercise app may present actual time health metrics.” Nevertheless, regardless of them saying this, it appears the corporate now not needs to help this use case.

Wrap up

This shouldn’t have an effect on Reside Actions which have a clock characteristic, like Uber or Lyft, which show a timer counting all the way down to your estimated arrival time. It is because the estimated arrival time is one replace, after which the Reside Exercise counts down by itself, slightly than the app pushing every clock replace.

Apple launched Reside Actions in iOS 16, intending for them to be a fast approach so that you can get vital updates out of your favourite apps – proper out of your lock display screen or Dynamic Island.

Observe Michael: X/Twitter, Threads

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Navigating the Enterprise Generative AI Journey: Cloudera’s Three Pillars for Success

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Generative AI (GenAI) has taken the world by storm, promising to revolutionize industries and rework the best way companies function. From producing artistic content material to automating complicated duties, the potential purposes of GenAI are huge and thrilling. Nevertheless, implementing GenAI in an enterprise setting comes with its personal set of challenges. 

At Cloudera, we perceive the complexities of enterprise GenAI adoption. Our intensive expertise in information administration and AI has given us distinctive insights into the elements that decide the success of GenAI initiatives. 

Let’s take a better take a look at these challenges, and dive into Cloudera’s three key pillars for profitable implementation. 

The Challenges of Enterprise Generative AI 

Implementing GenAI in an enterprise setting is not any small feat. Companies face a number of important challenges, together with: 

  1. Information Integration: GenAI fashions require entry to huge quantities of high-quality, various information. Enterprises usually wrestle to combine their information silos and guarantee safe, seamless entry to obligatory information.
  2. Mannequin Infrastructure Flexibility: The quickly evolving panorama of GenAI fashions calls for a versatile and modular infrastructure. Inflexible infrastructures can hinder innovation and decelerate the event and deployment of AI purposes.
  3. Safety, Governance, and Transparency: GenAI introduces new safety and governance challenges that reach past the information lake. Making certain the safety of fashions, managing AI-generated content material, and sustaining transparency in AI decision-making processes are crucial considerations. 

Cloudera’s Three Pillars for Enterprise Generative AI Success 

To assist enterprises overcome these challenges and unlock the total potential of GenAI, there are three key pillars that outline success: 

  1. Information because the Differentiator: An enterprise’s information is its most beneficial asset and the important thing differentiator in GenAI. Leveraging their distinctive information, companies can create extremely personalized and contextually related AI fashions that set them other than rivals. 
  2. Flexibility in Mannequin Choice and Deployment: Cloudera’s platform helps the flexibleness to decide on and simply change between open-source and closed-source fashions, permitting companies to adapt to their evolving wants. This flexibility ensures that enterprises can all the time leverage one of the best fashions for his or her particular use instances. 
  3. Complete Safety, Governance, and Lineage: Our platform supplies a strong framework for safety, governance, and lineage that extends past the information lake to embody all the GenAI ecosystem. This complete strategy ensures that companies can belief their information and AI fashions, sustaining the best requirements of safety and transparency. 

Following these three pillars can be essential to serving to companies overcome the rising challenges that encompass GenAI. Study extra about how Cloudera can assist your GenAI implementation.