Zeekr VP Burns Cadillac, Highlights “Rise of China” and “Glory of Detroit No Extra”

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What has been happening between Zeekr and Cadillac over in China?!

There’s been somewhat little bit of trash speak happening over there in China between Zeekr and Cadillac. This follows some unhappiness amongst Zeekr clients after which Cadillac making an attempt to capitalize on that unhappiness — however not precisely nailing it. Right here’s the sequence of occasions and key components:

1. Zeekr simply launched the 2025 Zeekr 007 sedan and 2025 Zeekr 001.
2. These two new fashions are updates and enhancements over their predecessors, however they arrive nearly 6 months after these predecessors arrived available on the market.
3. Zeekr house owners bought upset that their quite-new autos have been already being hit with huge depreciation attributable to these new variations popping out so quickly.
4. Cadillac responded to that by posting a new-customer pitch on Weibo that particularly talked about itself as a Zeekr “substitute.” (Apparently, “ZEEKER REPLACEMNET” was Cadillac’s lead textual content within the Weibo publish, not solely misspelling “substitute” but additionally misspelling “Zeekr.”)
5. That advertising try didn’t go over notably nicely. Zeekr VP Zhu Ling rotated and burned Cadillac. Zhu Ling famous that Cadillac was a traditional model, however that it was time to maneuver on. Extra particularly, he stated (in Chinese language): “The electrical age, the rise of China, the glory of Detroit is not any extra.”
6. Additionally, seemingly responding to Cadillac and discussing the 007, he added: “It’s sooner than you, it’s smarter than you, it’s youthful than you, and it’s extra reasonably priced than you. Time doesn’t return, historical past doesn’t return. See you in my mirror.”

Them are fightin’ phrases.

Cadillac pulled down its publish quickly after it went viral, however “Cadillac vs Zeekr” grew to become a trending matter on Weibo.

The bottom model of the 007 prices simply RMB 209,900 ($29,400) and has 310 kW of energy. And simply take a look at the factor!