There are few properties in sports activities as iconic because the Santiago Bernabéu Stadium.
Three years in the past, Cisco launched into a partnership with Actual Madrid and its famed venue, teaming as much as execute a brand new imaginative and prescient that may make the Bernabéu probably the greatest venues on this planet to host world class occasions.
And as we speak we are able to see that imaginative and prescient involves life each time the Bernabéu opens its gates.
From the second followers enter the stadium to the time they sit down of their seats, Cisco options have helped to create a family-friendly matchday surroundings whereas amplifying Actual Madrid’s 5 key enterprise pillars: Innovation, Connectivity, Content material, Broadcasting, and Safety. Followers expertise lightning-fast connectivity (upward of 60 MB add and obtain!) in a crowd of 80,000; in addition to invisible, non-invasive ingress measures that guarantee followers stay protected and safe throughout their time on the stadium. These connectivity and safety options are complemented by world-class digital manufacturing capabilities, the place followers are engaged by uncompressed, actual time 4k video all through the occasion.
Actual Madrid has lengthy been a pacesetter in creating expertise roadmaps with the objective of delivering distinctive fan expertise and assembly their digital transformation imaginative and prescient. Whereas our partnership raised the bar with the latest, full-scale renovation of the stadium, Cisco has been the spine of the Santiago Bernabéu Stadium for almost twenty years, driving connectivity, safety, and digital experiences that gave Actual Madrid a world-class venue to match its world-class efficiency on the sector.
However in true Madridista vogue, our two organizations are by no means glad – which is why as we speak we’re embarking on the subsequent stage of our partnership with Actual Madrid and remaining an Official Expertise Associate of the membership for years to come back. The extension of this relationship will see the main target shift past the Bernabéu itself – as we glance to collaborate on important upgrades to Actual Madrid Sports activities Metropolis, the official coaching complicated of the membership.
Right this moment, Actual Madrid Sports activities Metropolis serves not solely because the observe facility for the crew itself, but in addition because the command middle for your entire technological operation of the Membership – managing each IP endpoint inside the Santiago Bernabéu Stadium in actual time. Over the subsequent a number of years, Cisco will elevate this hub to new heights – bringing within the newest in connectivity with Wi-Fi 7, an AI-ready information middle to facilitate new modern workflows for the Membership, and enhanced observability and cybersecurity deployments to make sure the digital resilience of your entire Actual Madrid technological footprint.
That is the true significance of as we speak’s announcement, and proof of the belief that Actual Madrid locations in Cisco. Because the Membership seems to additional cement its standing as one of the iconic and modern sporting organizations on this planet, we’re happy with what we’ve achieved collectively to date and energized about what lies forward. That is additionally an unparalleled proof level for the ability of a unified technological method, with Cisco being the one accomplice who can provide the end-to-end infrastructure and experience to energy the Membership into the AI period and past.
Rooted In A Bigger Future Imaginative and prescient
Later this yr, the Santiago Bernabéu Stadium will host a special sort of soccer, when the first-ever Nationwide Soccer League (NFL) recreation to be performed in Spain takes place in November on the venue. Cisco can also be an Official Expertise Associate of the NFL, serving to to attach and shield the League throughout its marquee occasions and world wide, together with the 2025 NFL Worldwide Video games. This crossover is an incredible illustration of the affect Cisco has throughout the sports activities and leisure {industry} globally. For greater than a decade, lots of of industry-leading venues, groups, occasions, and organizations world wide have been counting on Cisco’s sports activities and leisure options and experience.
The NFL recreation held on the Bernabéu between the Miami Dolphins and Washington Commanders will probably be a brand-new problem for the venue, with a complete new set of expectations and calls for from a technological perspective. However with the correct Cisco infrastructure in place, there’s little question that the venue will proceed to shine on a worldwide stage.
A membership like Actual Madrid and a stadium just like the Bernabéu symbolize the most effective in sports activities: ardour, neighborhood, connection, and above all — excellence. As our partnership continues to evolve, we are going to stay rooted in these shared values, and we’re proud to be on the forefront with the membership in powering that excellence.
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