Cisco Stay 2025 in San Diego (June 8–12) delivered an unbelievable week of groundbreaking bulletins, insightful periods, and significant conversations that proceed to resonate throughout our associate ecosystem.
For our #CiscoPartners, this yr’s occasion was distinctive. The Cisco Safety Associate group hosted focused roundtable periods to discover the way forward for cybersecurity and focus on how improvements like embedded agentic AI and Duo IAM will impression companions and their clients. These dialogue — led by Brian Feeney, VP World Safety Associate Gross sales, and myself — centered on strategic and technical priorities tailor-made to our companions’ wants.
From Merchandise to Outcomes: Our Unified Mission
For the final two years the Cisco Safety group has been on a transformative journey, from a product-centric strategy to specializing in buyer outcomes. Companions have performed a crucial position on this shift bringing their vendor-agnostic experience and customer-first mindset to ship significant outcomes.
As Scott Stout, Cisco Safety Chief Income Officer, famous in the course of the Govt Roundtable, “We will’t scale and convey worth to our clients with out our companions.” This partnership-first mission was the muse of every little thing we completed in San Diego.
This strategy aligns with the imaginative and prescient shared by Raj Chopra, SVP of Safety Product Administration and Design, in the course of the Technical Roundtable: “fusing safety into the community, making safety less complicated, and innovating with AI.” These priorities have pushed the creation of a unified platform designed for associate profitability and buyer success.
What grew to become clear in San Diego is how this partnership-centric strategy is reshaping our go-to-market technique. Companions aren’t simply promoting our options they’re serving to us construct them, providing real-time suggestions knowledgeable by their hands-on experience with clients.
Innovation Highlights & Associate Alternatives
Our roundtable periods highlighted the applied sciences that may outline the way forward for safety. Listed below are the important thing bulletins and their significance for your corporation:
- The SOC of the Future: Cisco XDR & Splunk Integration
The SOC of the Future (Safety Operations Middle) was a key focus of our technical discussions. Rob Gresham, Cisco Principal Technical Advertising Engineer, shared invaluable insights from his expertise at Splunk, in incident response, and now at Cisco. His central message: it’s not about changing instruments however utilizing the suitable software for the job. This strategy is exemplified by Cisco XDR 2.0, which delivers “Clear verdict. Decisive motion. AI pace.” With options like On the spot Assault Verification and Assault Storyboard, analysts can perceive full assault chains in beneath 30 seconds, whereas Splunk continues to deal with deep investigations, compliance, and log retention.
Why It Issues for Companions: This confirmed multi-vendor strategy simplifies advanced environments at scale. For instance, at main occasions just like the Paris Olympics, Cisco XDR was particularly chosen to unify visibility and response throughout endpoints from a number of safety distributors, enabling seamless operations in demanding environments.
- The Evolving Firewall: Hybrid Mesh Structure
Cisco’s Hybrid Mesh Firewall technique redefines conventional firewall structure. With coverage written as soon as and enforced throughout campus, knowledge middle, and cloud environments, it delivers seamless safety integration. The portfolio refresh consists of the brand new Safe Firewall 200 and 6100 Sequence, alongside Safety Cloud Management for centralized coverage administration.
Why It Issues for Companions: This creates huge aggressive displacement and refresh alternatives. As Stephanie Hagopian, Vice President of Safety at CDW, famous,
“Like with the SASE play, we want persona primarily based messaging for Hybrid Mesh Firewall. We could be the drivers between the networking and safety groups, however we want the journey mapped out.”
Cisco is dedicated to offering that clear path—serving to you information clients as they fuse safety straight into their community for unprecedented ROI.
- The Unified Expertise: Common ZTNA and Safety Suites
Complexity stays one of many business’s largest challenges, particularly as customers join from anyplace on various gadgets, exposing gaps in conventional safety fashions. Cisco addresses this with Common ZTNA, which strikes past siloed instruments to ship seamless, safe entry for each consumer, on any gadget, anyplace. By unifying identity-first zero belief entry throughout trendy and legacy purposes, IoT/OT gadgets, and sophisticated environments, Common ZTNA eliminates complexity whereas making certain resilient safety and constant efficiency. This strategy simplifies coverage administration, enhances consumer expertise, and allows versatile enforcement in cloud or on-premises environments.
On the coronary heart of this innovation is Duo IAM, which doubles Duo’s capabilities by delivering a security-first identification platform with end-to-end phishing resistance—a cornerstone of Cisco’s Safety Suites. Moreover, Cisco’s unified SASE structure integrates Firewall, Catalyst, and Meraki SD-WAN right into a consolidated SSE backend powered by Cisco Safe Entry, giving clients sturdy integration choices on the edge.
Why It Issues for Companions: Cisco suites are a cornerstone for platform gross sales. Sanjay Aggarwal, Cisco VP of Safety Product Administration & Technique, emphasised that these suites improve efficacy with AI, enhance administrator and consumer experiences, and ship higher economics by consolidating merchandise to scale back complete price of possession. Whereas many purchasers use Microsoft licenses as a baseline, the reliance on blended third-party instruments to fill safety gaps typically will increase complexity and prices; Cisco suites present a complete, built-in various that simplifies operations and lowers complete price of possession.
We’re Listening: Your Voice Shapes Our Path
Cisco Stay supplied invaluable alternatives for candid suggestions, and we heard you loud and clear: whilst you love the know-how, you want less complicated messaging, a stronger presence with business analysts, and extra buyer success tales to strengthen your place available in the market.
We’re dedicated to supporting you with the assets and tales that reveal the worth of Cisco’s options. Listed below are just a few standout examples:
- LTI Mindtree: 80,000 customers deployed in beneath 90 days
- United Leases: 80% discount in help tickets
- Innovation Federal Credit score Union: Complete safety transformation
Shifting Ahead: Operating Collectively
The momentum is actual, pushed by important will increase in partner-initiated pipeline and deal registrations. As Brian Feeney mentioned whereas closing our government session, “You probably have doubts, come speak with us and let’s run collectively.”
We’re investing in your success with packages like our white-glove Concierge Desk, aggressive evaluation funding, and new incentives for Safety Suites adoption. These assets will provide help to shut FY25 robust and dominate in FY26.
What’s Subsequent
Thanks to all our companions who made Cisco Stay 2025 an amazing success. Let’s channel this vitality into attaining even better milestones.
Collectively, let’s obtain extra!
For our companions within the APJC area, be a part of us at Cisco Stay 2025 in Melbourne, Australia, from November 10–13, for one more thrilling occasion.
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Related with #CiscoPartners on social!
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