Posted by Paul Feng – Vice President of Engineering, Product and UX, Google Play
Our annual Playtime occasion sequence kicks off this week and we’re excited to share the newest product updates to assist your corporation thrive. We’re sharing new methods to develop your viewers, optimize income, and defend your corporation in an ever-evolving digital panorama.
Ensure that to additionally take a look at information from #TheAndroidShow to study extra concerning the largest replace to Gemini in Android Studio since launch that can assist enhance your crew’s developer productiveness.
Rising your viewers with enhanced discovery options
To assist individuals uncover apps and video games they will love, we’re constantly bettering our instruments and personalizing app discovery so you may attain and interact your best viewers.
Enhanced content material codecs: To make your video content material extra impactful, we’re making enhancements to the way it’s displayed on the Play Retailer. Portrait movies in your retailer itemizing now have a full-screen expertise to immerse customers and drive conversions with a outstanding “set up” button. Merely preserve creating wonderful portrait movies to your retailer itemizing, and we’ll deal with the remainder.
Our early outcomes are promising: portrait movies drive +7% improve in whole watch time, a +9% improve in video completion depend, and a +5% improve in conversions.
We’ve additionally launched new options to create a extra participating and tailor-made expertise for individuals exploring the Play Retailer.
- Customized question suggestions: To assist customers begin their search journeys proper, we’ve launched personalised search question suggestions on Search Residence. This characteristic is at the moment out there in English, with expanded help for extra languages coming quickly this yr.
- Curiosity pickers: Multi-select curiosity filters enable individuals to share their preferences to allow them to get extra useful suggestions tailor-made to their pursuits. Earlier this yr, we introduced this for video games, and now these filters are additionally out there for apps.
Optimizing your income with Google Play Commerce
We wish to make it easy for individuals to purchase what you are promoting, so we’re centered on serving to our 2.5 billion customers in over 190 markets have a seamless and safe buy expertise. Our instruments help you and your customers throughout each step of the journey, from cost setup, to the acquisition movement, to making sure transactions are safe and compliant.
Proactive cost setup: To assist extra patrons be buy prepared, we’ve been proactively encouraging individuals to arrange cost strategies prematurely, each throughout the Play Retailer and through Android machine setup, and even throughout Google account creation. Our efforts have doubled the variety of purchase-ready customers this yr, now reaching over half a billion customers. And we’re already seeing outcomes from this method – In September alone, we’ve seen an virtually 3% improve in world conversion charges, which suggests extra individuals are finishing purchases, which interprets on to greater income potential for you out of your apps and video games.
Expanded cost choices: Google Play already provides customers over 300 native cost strategies throughout 65+ markets, and we’re commonly including new cost strategies. US customers can now use Money App eWallet alongside bank cards, PayPal, direct service billing, and present playing cards and customers in Poland pays with Blik Banking.
Buy movement suggestions: Our new algorithmic advice engine helps individuals uncover related in-app purchases they’re seemingly to purchase. Merely choose merchandise to characteristic in Play Console, and we’ll advocate a well-liked or associated choice at totally different moments within the buy journey, serving to customers discover what they want. Our early outcomes present a mean of three% improve in spend.
Cart abandonment reminders: If a person is searching a product in your app or sport, however hasn’t but decided to buy, we’ll remind them about it later after they browse the Play Retailer. These computerized, opt-out reminders assist nudge customers to finish their buy.
Safe bio authentication: Customers can now get pleasure from a quicker and safer checkout expertise by selecting on-device biometrics (fingerprint or face recognition) to confirm their purchases, eliminating the necessity to enter their account password. This yr, we’ve seen adoption triple, as extra customers select bioauth to make their first buy.
Defending your corporation with the Play Integrity API
The whole lot we do at Google Play has security and safety at its core. That’s why we’re persevering with to put money into extra methods to strengthen person belief, defend your corporation, and safeguard the ecosystem. This consists of actively combating dangerous actors who attempt to deceive customers or unfold malware, and supplying you with instruments to fight abuse.
The Play Integrity API can assist you detect and reply to potential abuse akin to fraud, bots, dishonest, or knowledge theft, guaranteeing everybody experiences your apps and video games as supposed. Apps that use Play Integrity options are seeing 80% much less unauthorized utilization on common in comparison with unprotected apps.
This is what’s new with the Play Integrity API:
- {Hardware}-backed safety indicators: Within the coming months, you may opt-in to improved Play Integrity API verdicts backed by {hardware} safety and different indicators on Android 13+ units. This implies quicker, extra dependable, and extra privacy-friendly app and machine verification, making it considerably tougher and extra pricey for attackers to bypass.
- New app entry threat characteristic: Now out of beta, this characteristic lets you detect and reply to apps that may seize the display screen or management the machine, so you may defend your customers from scams or malicious exercise.
These are the newest updates from Google Play! We’re at all times enhancing our instruments to assist handle the particular challenges and alternatives of various app classes, from video games and media to leisure and social.
We’re excited to see the way you leverage each our new and current options to develop your corporation. Take a look at how Spotify and SuperPlay are already profiting from options like Play Factors and Collections to realize highly effective outcomes: