The wants of consumers are evolving quicker than ever — and Cisco is evolving with them.
As you already know, we’re re-architecting the way in which we design options and ship them to market — with a One Cisco strategy throughout our portfolio and AI technique — as a result of yesterday’s approaches now not assist at present’s actuality.
Prospects at present count on quicker innovation, seamless experiences, and higher impression from their know-how investments.
That’s why we’re constructing the Cisco 360 Associate Program — designed to drive actual buyer outcomes, acknowledge various companion enterprise fashions, and reward worth creation by way of functionality constructing, go-to-market energy, and deeper engagement.
Along with you — our companions — we’re creating one thing essentially new to satisfy the challenges and alternatives forward.
Bringing Prospects Alongside
You’ve advised us loud and clear: We have to begin bringing prospects alongside now.
And we couldn’t agree extra.
We’re excited to share that we’ve formally launched a buyer consciousness marketing campaign to assist prospects perceive the evolution underway — and the way Cisco and our companions are higher positioned than ever to assist them obtain their enterprise objectives.
- Our new social media marketing campaign is now stay, driving prospects to a brand new Cisco.com touchdown web page.
- This website helps prospects study extra in regards to the Cisco 360 Associate Program — with out disrupting their present expertise.
- It reinforces the ability of our companion ecosystem to ship outcomes, not simply merchandise, particularly within the AI period.
What This Means for You
We all know that prospects’ expectations are altering. They want trusted guides who may help them modernize infrastructure, deploy AI options, safe their operations, and ship measurable enterprise outcomes. The Cisco 360 Associate Program — and this buyer marketing campaign — are designed to place you on the middle of that chance.
- Acknowledged for worth creation: Not simply transactions, however the outcomes you assist prospects obtain.
- Rewarded for functionality constructing and engagement: Targeted on the abilities and experience prospects are looking for.
- Aligned for progress: With a framework constructed for at present’s wants and tomorrow’s prospects.
We’re dedicated to supporting you each step of the way in which as we transfer towards the official launch on February 1, 2026 — supplying you with the instruments to have interaction prospects confidently and present the distinctive worth you deliver.
Thank You
Thanks on your continued partnership, innovation, and dedication to buyer success.
Collectively, we’re main a metamorphosis that may drive mutual progress and ship higher outcomes for patrons all over the world.
We’d love to listen to what you assume. Ask a Query, Remark Under, and Keep Related with #CiscoPartners on social!
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