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CEO Julia Astrid Riemenschneider (left) and COO Franziska Lorenz of Rethink Robotics. | Supply: Rethink Robotics
Six years after closing its doorways, Rethink Robotics Inc. relaunched in September with a brand new line of collaborative robotic arms, autonomous cellular robots, and a cellular manipulator. Immediately, the corporate unveiled its new management group. Efficient instantly, Julia Astrid Riemenschneider has been appointed chief govt officer, and Franziska Lorenz is chief operations officer.
Prime priorities for Riemenschneider and Lorenz will embrace delivering progressive applied sciences in collaborative robots, overseeing the set up of Rethink Robotics’ North American headquarters, and increasing the group. By the tip of 2025, the firm plans to triple its group dimension, open a U.S. headquarters, and relocate robotic manufacturing from Europe to the U.S.
“There may be enormous alternative for our merchandise within the North American manufacturing market, and we’re excited to be engaged on our first installations as we develop our community of companions, distributors, and integrators,” mentioned Riemenschneider. “I’m honored to be within the place to steer a group that can problem the established order, assist producers resolve challenges by means of automation, and empower our enterprise companions for sustainable development.”
Within the 10 years Rethink Robotics was in operation earlier than it shut down in 2018, it raised $150 million and launched the well-known Baxter and Sawyer cobots. After shutting down, German automation and robotics specialist HAHN Group acquired the IP and emblems for Rethink’s Sawyer cobot and Intera software program.
Now, Rethink is beneath the United Robotics Group umbrella of HAHN Group.
The corporate’s newly launched product line contains collaborative robots in payloads starting from 7 to 30 kg (15 to 66 lb.), two autonomous cellular robots (AMRs), and a cellular manipulator robotic (MMR). Rethink mentioned it designed the robots for elevated precision, pace, and reliability, making them extremely succesful for industrial purposes.
Riemenschneider and Lorenz take the reins at Rethink
The brand new Reacher collaborative robotic arms from Rethink Robotics. | Credit score: Rethink Robotics
As CEO, Riemenschneider, M.Sc., is answerable for managing all customer-facing associated departments, together with advertising and marketing, gross sales, enterprise growth, product growth, and utility engineering. She brings greater than 10 years of enterprise growth expertise in industrial automation.
Previous to Rethink Robotics, Riemenschneider grew the business-development group for United Robotics Group in Europe and the U.S. She beforehand labored within the U.S. for a global sensor producer. This adopted Europe-based business-development roles with a machine imaginative and prescient producer and collaborative robotic market chief Common Robots.
Lorenz was beforehand answerable for company growth and compliance at HAHN Automation Group, United Robotics Group, and Schenck Course of Group. She holds a grasp’s diploma in worldwide enterprise administration. Lorenz mentioned she brings in depth worldwide expertise from her research {and professional} work in Italy, Spain, and Mexico.
“With Rethink Robotics being primarily based within the U.S., we’re excited to create high-tech American jobs,” said Lorenz. “It’s our aim to offer alternatives for motivated and skilled abilities to rethink and make use of collaborative robots to assist resolve at the moment’s manufacturing challenges.”
She just lately spent 18 months at Robotnik, a producer of indoor and outside cellular robots in Valencia, Spain. Lorenz managed its integration into United Robotics Group. She has managed quite a few firm acquisitions and is an knowledgeable in growing methods and implementing organizational constructions.
As well as, Rethink mentioned Lorenz brings in depth administrative experience to her position. In her new position as chief operations officer, Lorenz will likely be managing the firm‘s human sources, finance, manufacturing, and repair models. She mentioned she is “wanting ahead to creating a various group as the muse of success.”
