As a member of Crew Paradise, our journey by way of the Objective Hackathon 2023 was an exhilarating expertise that supplied helpful insights into product administration and problem-solving. Over the course of 4 days, we engaged in a rigorous means of drawback exploration, ideation, and solution-building, with a give attention to making sustainable assortment extra engaging to prospects.
Our journey started with drawback exploration, the place we delved into the challenges of discovering a sustainable assortment. We recognized a scarcity of sustainability information hindering the inventive course of and acknowledged the necessity to have a look at the issue from completely different angles. This led us to give attention to prospects and the right way to make sustainable merchandise extra interesting to them.
Through the ideation section, we generated quite a few concepts and narrowed right down to the ultimate thought, exploring two angles: rewarding sustainability and recommending related however sustainable merchandise. We additionally performed a “5 Why’s” train, which led us to the issue assertion: “How would possibly we make a sustainable assortment really feel like deal?” This course of highlighted the significance of understanding buyer conduct and preferences, in addition to the necessity for daring and inventive approaches to deal with the challenges.
As we constructed the answer, we encountered a number of “aha” moments, resembling the conclusion that prospects merely need to really feel that their buy was deal, with high quality usually being a extra important criterion than value. We additionally realized the significance of validating assumptions with customers, as evidenced by the testing of our answer with precise bol.com customers and receiving helpful suggestions.
Our journey culminated within the creation of a service that was showcased on the bol.com stg setting. Nevertheless, we additionally confronted challenges, resembling the necessity to make the “large image” clear and be sure that the part showcasing sustainable merchandise was extra seen and fascinating for purchasers.
All through this journey, we gained a deeper understanding of the product administration course of, from drawback exploration and ideation to solution-building and consumer validation. We realized the importance of creativity, boldness, and consumer suggestions in growing options that resonate with prospects.
In conclusion, our participation within the Objective Hackathon 2023 was a transformative expertise that supplied helpful classes in product administration, innovation, and customer-centric design. We sit up for making use of these insights to future endeavors and persevering with our journey of making impactful and sustainable options for purchasers.