Posted by Raghavendra Hareesh Pottamsetty – Google Play Developer and Monetization Lead
At Google Play, we’re devoted to serving to individuals uncover experiences they’re going to love, whereas empowering builders such as you to convey your concepts to life and construct profitable companies. This yr, Google I/O was filled with thrilling bulletins designed to do exactly that. For a complete overview of the whole lot we shared, you’ll want to take a look at our weblog put up recapping What’s new in Google Play.
At this time, we’ll dive particularly into the newest updates designed that will help you streamline your subscriptions choices and maximize your income on Play. Get a fast overview of those updates in our video beneath, or learn on for extra particulars.
#1: Subscriptions with add-ons: Streamlining subscriptions for you and your customers
We’re excited to announce multi-product checkout for subscriptions, a brand new characteristic designed to streamline your buy stream and provide a extra unified expertise for each you and your customers. This enhancement lets you promote subscription add-ons proper alongside your base subscriptions, all whereas sustaining a single, aligned fee schedule.
The end result? A simplified person expertise with only one worth and one transaction, providing you with extra management over how your subscribers improve, downgrade, or handle their add-ons. Be taught extra about easy methods to create add-ons.
#2: Showcasing advantages in additional locations throughout Play: Growing visibility and worth
We’re additionally making it simpler so that you can retain extra of your subscribers by showcasing subscription advantages in additional key areas throughout Play. This consists of the Subscriptions Middle, inside reminder emails, and even throughout the buy and cancellation processes. This elevated visibility has already proved efficient, decreasing voluntary churn by 2%. To reap the benefits of this highly effective new functionality, you’ll want to enter your subscription advantages particulars in Play Console.
#3: New grace interval and account maintain period: Reducing involuntary churn
One other means we’re serving to you maximize your income is by extending grace durations and account maintain durations to sort out unintended subscription losses, which regularly happen when fee strategies unexpectedly decline.
Now, you’ll be able to customise each the grace interval (when customers retain entry whereas renewal is tried) and the account maintain interval (when entry is suspended). You possibly can set a grace interval of as much as 30 days and an account maintain interval of as much as 60 days. Nevertheless, the whole mixed restoration interval (grace interval + account maintain) can not exceed 60 days.
This implies as an alternative of a right away cancellation, your customers have an extended window to replace their fee data. Builders who’ve already prolonged their decline restoration interval—from 30 to 60 days—have seen spectacular outcomes, with an common 10% discount in involuntary churn for renewals. Able to see these outcomes for your self? Alter your grace interval and account maintain durations in Play Console in the present day.
However that’s not all. We’re consistently investing in methods that will help you optimize conversion all through the complete purchaser lifecycle. This consists of boosting purchase-readiness by prompting customers to arrange fee strategies and verification proper from system setup, and we have built-in these prompts into extremely seen areas just like the Play and Google account menus. Past that, we’re repeatedly enabling funds in additional markets and increasing fee choices. Our AI fashions are even working to optimize in-app transactions by suggesting the fitting fee technique on the proper time, and we’re bringing patrons again with efficient cart abandonment reminders.
That’s it for our prime bulletins from Google I/O 2025, however there’s so many extra updates to find from this yr’s occasion. Try What’s new in Google Play to study extra, and to dive deeper into the session particulars, view the Google Play I/O playlist for all of the bulletins.
