My visitor on this week’s episode of the podcast is Kate Minogue, who beforehand served as Meta’s Head of Advertising and marketing Science for EMEA and now serves as a fractional CMO. Kate printed one of many first visitor posts on Cellular Dev Memo in 2019: The LTV metric isn’t useless. Right here’s why. The put up was a rebuttal / response to my very own contentiously titled put up, It’s time to retire the LTV metric.
Amongst different matters, Kate and I talk about:
- The core of a succesful advertising and marketing analytics operate for an app developer — the “minimal viable advertising and marketing analytics” group;
- The important thing concerns that app builders ought to make in constructing “optimization moments” of their apps;
- How app entrepreneurs ought to take into consideration channel range;
- How essentially the most subtle app advertisers strategy measurement;
- How app advertisers ought to take into consideration about natural contribution to ROAS;
- What a “fractional CMO” is, and when an organization would possibly take into account participating a fractional CMO;
- The variations between fractional executives and consultants;
- How a fractional CMO’s efficiency ought to be evaluated.
Due to the sponsors of this week’s episode of the Cellular Dev Memo podcast:
- Moloco. Moloco is a trusted and clear promoting platform powered by machine studying. Moloco can drive the most effective outcomes for cell app promoting by way of Moloco Adverts as skilled by marquee manufacturers akin to Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco additionally supplies a best-in-class promoting platform powered by machine studying to construct and handle their very own advert companies. Be taught extra at www.moloco.com/podcast.
- INCRMNTAL. True attribution measures incrementality, all the time on.
Focused on sponsoring the Cellular Dev Memo podcast? Contact Marketecture.
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