My visitor on this episode of the podcast is Terence Kawaja, the CEO and founding father of LUMA Companions, a boutique funding financial institution specializing in the digital media sector. Terry is a high-profile advisor for transactions within the advertising and promoting areas, and LUMA Companions publishes the notorious LUMAscapes market maps for these ecosystems.
The matters of our dialogue embrace:
- Terry’s common perspective on the digital promoting fundraising and M&A setting initially of 2025;
- Why 2024 was so sluggish relating to digital promoting fundraising and M&A;
- Whether or not AdTech M&A follows the overall enterprise cycle;
- Whether or not the social media platforms are acquisitive;
- How the altering composition of the FTC impacts the outlook for advert tech M&A;
- Which corporations could be underestimated as patrons of AdTech;
- Whether or not the widespread adoption of AI instruments throughout the digital promoting house is an accelerant for M&A;
- Whether or not the present digital media setting is intently akin to any historic cut-off date.
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- Clarisights. Advertising and marketing analytics that makes it simple to get solutions, iterate quick, and present the influence of your work. Go to clarisights.com/demo to strive it out free of charge.
- ContextSDK. ContextSDK makes use of over 200 smartphone indicators to detect a person’s real-world context, permitting apps to ship completely timed push notifications and in-app presents.
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