Posted by Paul Feng, VP of Product Administration, Google Play
At Google Play, we’re devoted to serving to individuals uncover experiences they’re going to love, whereas empowering builders such as you to convey your concepts to life and construct profitable companies.
At this yr’s Google I/O, we unveiled the most recent methods we’re empowering your success with new instruments that present sturdy testing and actionable insights. We additionally showcased how we’re persevering with to construct a content-rich Play Retailer that fosters repeat engagement alongside new subscription capabilities that streamline checkout and cut back churn.
Try all of the thrilling developments from I/O under and learn the way they’re going to assist you develop your small business on Google Play.
Serving to you succeed each step of the best way
Final month, we launched our newest Play Console updates targeted on bettering high quality and efficiency. A redesigned app dashboard centered round 4 developer targets (Check and launch, Monitor and enhance, Develop customers, Monetize) and new Android vitals metrics provide fast insights and actionable ideas to proactively enhance the person expertise.
Get extra actionable insights with new Play Console overview pages
Constructing on these updates, we have launched devoted overview pages for 2 developer targets: Check and launch and Monitor and enhance. These new pages convey collectively extra objective-related metrics, related options, and a “Take motion” part with contextual, dynamic recommendation. Overview pages for Develop and Monetize shall be coming quickly.
Halt fully-rolled out releases when wanted
Traditionally, a launch at 100% reside meant there was no turning again, leaving customers caught with a flawed model till a brand new replace rolled out. Quickly, you can halt fully-live releases, via Play Console and the Publishing API to cease the distribution of problematic variations to new customers.
Optimize your retailer listings with higher administration instruments and metrics
We launched two instruments to reinforce your retailer listings. The asset library makes it straightforward to add, edit, and think about your visible property. Add them from Google Drive, arrange with tags, and crop for repurposing. And with new open metrics, you acquire deeper insights into itemizing efficiency so you may higher perceive how they appeal to, interact, and re-engage customers.
Keep forward of threats with the Play Integrity API
We’re dedicated to sturdy safety and stopping abuse so you may thrive on Play’s trusted platform. The Play Integrity API repeatedly evolves to fight rising threats, with these latest enhancements:
- Stronger abuse detection for all builders that leverages the most recent Android hardware-security with no developer effort required.
- Gadget safety replace checks to safeguard your app’s delicate actions like transfers or knowledge entry.
- Public beta for machine recall which allows you to detect if a tool is being reused for abuse or repeated actions, even after a tool reset. You’ll be able to specific curiosity on this beta.
Unlocking extra discovery and engagement on your apps and its content material
Final yr, we shared our imaginative and prescient for a content-rich Google Play that has already delivered robust outcomes. 12 months-over-year, Apps House has seen over a 25% improve in common month-to-month guests with apps seeing a ten% progress in acquisitions and double-digit progress in app spend for these monetizing on Google Play. Constructing on that imaginative and prescient, we’re introducing much more updates to raise your discovery and engagement, each on and off the shop.
For instance, curated areas, launched final yr, have fun seasonal pursuits like soccer (soccer) in Brazil and cricket in India, and evergreen pursuits like comics in Japan. By including every day content material—match highlights, promotions, and editorial articles instantly on the Apps House—these areas foster discovery and engagement. Curated areas are a success with over 920,000 extremely engaged customers in Japan returning to the comics area month-to-month. Constructing on this momentum, we’re increasing to extra areas and classes this yr.
We’re launching new matter browse pages that function well timed, related, and visually partaking content material. Customers can discover them all through the Retailer, together with Apps House, retailer itemizing pages, and search. These pages debut this month within the US with Media & Leisure, showcasing over 100,000 exhibits, films, and choose sports activities. Extra localized matter pages will roll out globally later this yr.
We’re increasing The place to Watch to extra markets, together with the UK, Korea, Indonesia, and Mexico, to assist customers discover and deep-link instantly into their subscribed apps for films and TV. Since launching within the US in November 2024, we have seen promising outcomes: Individuals who view app content material via The place to Watch return to Play extra regularly and improve their content material search exercise by 30%.
We’re additionally enhancing how your content material is displayed on the Play Retailer. Beginning this July, all app builders can add a hero content material carousel and a YouTube playlist carousel to their retailer listings. These codecs will assist showcase your finest content material and drive better person engagement and discovery.
For apps finest skilled via sound, we’re launching audio samples on the Apps House. A easy faucet gives customers a quick escape into your audio content material. In early testing, audio samples made customers 3x extra more likely to set up or open an app! This function is now accessible for all Well being & Wellness app builders with customers within the US, with extra classes and markets coming quickly. You’ll be able to specific your curiosity in selling audio content material.
Serving to you benefit from deeper engagement on Play, on and off the Retailer
Final yr, we launched Have interaction SDK, a unified resolution to ship customized content material and information customers to related in-app experiences. Integrating it unlocks surfaces like Collections, our immersive full-screen expertise bringing content material on to the person’s residence display screen.
We’re rolling out updates to broaden your content material’s attain even additional:
- Have interaction SDK content material is coming to the Play Retailer this summer time, along with present areas like Collections and Leisure Area on choose Android tablets.
- New content material classes are actually supported, beginning at present with Journey.
- Collections are rolling out globally to Google Play markets beginning at present, together with Brazil, India, Indonesia, Japan, and Mexico.
Combine with Have interaction SDK at present to benefit from this new growth and increase re-engagement. Attempt our codelab to check the convenience of publishing content material with Have interaction SDK and specific curiosity within the developer preview.
Maximizing your income with subscriptions enhancements
With over a quarter-billion subscriptions, Google Play is likely one of the world’s largest subscriptions platforms. We’re dedicated to serving to you flip engaged customers into income progress by frequently enhancing our instruments to satisfy evolving buyer wants.
To streamline your buy stream, we’re introducing multi-product checkout for subscriptions. This allows you to promote subscription add-ons alongside base subscriptions, all beneath a single, aligned fee schedule. Customers get a simplified expertise with one value and one transaction, when you acquire extra management over how subscribers improve, downgrade, or handle their add-ons.
That can assist you retain extra of your subscribers, we’re now showcasing subscription advantages in additional locations throughout Play – together with the Subscriptions Heart, in reminder emails, and through buy and cancellation flows. This elevated visibility has already decreased voluntary churn by 2%. Make sure you enter your subscription advantages in Play Console so you may leverage this highly effective new functionality.
Decreasing involuntary churn is a key think about optimizing your income. When fee strategies unexpectedly decline, customers may unintentionally cancel. Now, as an alternative of fast cancellation, now you can select a grace interval (as much as 30 days) or an account maintain (as much as 60 days). Builders who elevated the decline restoration interval – from 30 to 60 days – noticed a median 10% discount in involuntary churn for renewals.
On high of this, we’re increasing our dedication to get extra consumers prepared for purchases all through their complete journey. This contains prompting customers to arrange fee strategies and verification proper at machine setup. After setup, we have built-in prompts into extremely seen areas just like the Play and Google account menus. And as at all times, we’re repeatedly enabling funds in additional markets and increasing fee choices. Plus, our AI fashions now assist optimize in-app transactions by suggesting the fitting fee methodology on the proper time, and we’re bringing consumers again with efficient cart abandonment reminders.
Develop your small business on Google Play
Our newest updates reinforce our dedication to fostering a thriving Google Play ecosystem. From enhanced discovery and sturdy instruments to new monetization avenues, we’re empowering you to innovate and develop. We’re excited for the long run we’re constructing collectively and encourage you to make use of these new capabilities to create much more impactful experiences. Thanks for being a vital a part of the Google Play group.
Discover this announcement and all Google I/O 2025 updates on io.google beginning Could 22.
