A protected and trusted Google Play expertise is our prime precedence. We leverage our SAFE (see under) ideas to supply the framework to create that have for each customers and builders. Here is what these ideas imply in observe:
- (S)afeguard our Customers. Assist them uncover high quality apps that they’ll belief.
- (A)dvocate for Developer Safety. Construct platform safeguards to allow builders to give attention to development.
- (F)oster Accountable Innovation. Thoughtfully unlock worth for all with out compromising on person security.
- (E)volve Platform Defenses. Keep forward of rising threats by evolving our insurance policies, instruments and know-how.
With these ideas in thoughts, we’ve made latest enhancements and launched new measures to proceed to maintain Google Play’s customers protected, even because the menace panorama continues to evolve. In 2023, we prevented 2.28 million policy-violating apps from being revealed on Google Play1 partly due to our funding in new and improved security measures, coverage updates, and superior machine studying and app evaluate processes. Now we have additionally strengthened our developer onboarding and evaluate processes, requiring extra id data when builders first set up their Play accounts. Along with investments in our evaluate tooling and processes, we recognized unhealthy actors and fraud rings extra successfully and banned 333K unhealthy accounts from Play for violations like confirmed malware and repeated extreme coverage violations.
Moreover, nearly 200K app submissions have been rejected or remediated to make sure correct use of delicate permissions reminiscent of background location or SMS entry. To assist safeguard person privateness at scale, we partnered with SDK suppliers to restrict delicate information entry and sharing, enhancing the privateness posture for over 31 SDKs impacting 790K+ apps. We additionally considerably expanded the Google Play SDK Index, which now covers the SDKs utilized in nearly 6 million apps throughout the Android ecosystem. This priceless useful resource helps builders make higher SDK decisions, boosts app high quality and minimizes integration dangers.
Defending the Android Ecosystem
Constructing on our success with the App Protection Alliance (ADA), we partnered with Microsoft and Meta as steering committee members within the newly restructured ADA below the Joint Improvement Basis, a part of the Linux Basis household. The Alliance will help industry-wide adoption of app safety finest practices and tips, in addition to countermeasures towards rising safety dangers.
Moreover, we introduced new Play Retailer transparency labeling to spotlight VPN apps which have accomplished an unbiased safety evaluate by App Protection Alliance’s Cellular App Safety Evaluation (MASA). When a person searches for VPN apps, they may now see a banner on the prime of Google Play that educates them in regards to the “Impartial safety evaluate” badge within the Information security part. This helps customers see at-a-glance {that a} developer has prioritized safety and privateness finest practices and is dedicated to person security.
To raised defend our clients who set up apps outdoors of the Play Retailer, we made Google Play Shield’s safety capabilities much more highly effective with real-time scanning on the code-level to fight novel malicious apps. Our safety protections and machine studying algorithms study from every app submitted to Google for evaluate and we take a look at hundreds of alerts and evaluate app conduct. This new functionality has already detected over 5 million new, malicious off-Play apps, which helps defend Android customers worldwide.
Extra Stringent Developer Necessities and Tips
Final 12 months we up to date Play insurance policies round Generative AI apps, disruptive notifications, and expanded privateness protections. We are also elevating the bar for brand new private developer accounts by requiring new testing necessities earlier than builders could make their app accessible on Google Play. By testing their apps, getting suggestions and guaranteeing all the pieces is prepared earlier than they launch, builders are capable of carry extra prime quality content material to Play customers. As a way to enhance belief and transparency, we’ve launched expanded developer verification necessities, together with D-U-N-S numbers for organizations and a brand new “Concerning the developer” part.
To provide customers extra management over their private information, apps that allow account creation now want to supply an choice to provoke account and information deletion from inside the app and on-line. This net requirement is particularly vital so {that a} person can request account and information deletion with out having to reinstall an app. To simplify the person expertise, we’ve got additionally included this as a function inside the Information security part of the Play Retailer.
With every iteration of the Android working system (together with its strong set of APIs), a myriad of enhancements are launched, aiming to raise the person expertise, bolster safety protocols, and optimize the general efficiency of the Android platform. To additional safeguard our clients, roughly 1.5 million functions that don’t goal the newest APIs are now not accessible within the Play Retailer to new customers who’ve up to date their units to the newest Android model.
Wanting Forward
Defending customers and builders on Google Play is paramount and ever-evolving. We’re launching new safety initiatives in 2024, together with eradicating apps from Play that aren’t clear about their privateness practices.
We additionally not too long ago filed a lawsuit in federal court docket towards two fraudsters who made a number of misrepresentations to add fraudulent funding and crypto trade apps on Play to rip-off customers. This lawsuit is a vital step in holding these unhealthy actors accountable and sending a transparent message that we are going to aggressively pursue those that search to reap the benefits of our customers.
We’re always engaged on new methods to guard your expertise on Google Play and throughout the whole Android ecosystem, and we stay up for sharing extra.
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