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Podcast: The total-funnel advertising and marketing philosophy (with Alex Schultz)


My visitor on this week’s episode of the podcast is Alex Schultz, the CMO and VP of Analytics at Meta. Amongst different issues, Alex manages advertising and marketing, analytics, and internationalization for the corporate and directed its rebrand from Fb to Meta. Moreover, Alex lately wrote a e book, Click on Right here, which is at present obtainable for pre-order.

Amongst different issues, we focus on:

  • Alex’s background and lengthy tenure at Meta;
  • Alex’s distaste for the time period “efficiency advertising and marketing” and his philosophy round full-funnel administration;
  • Whether or not Alex’s background in analytics has made him a more practical CMO;
  • How AI will affect the advertising and marketing career within the close to and medium phrases;
  • Whether or not the advertising and marketing operate essentially turns into extra product-focused when AI-enabled automation can deal with marketing campaign optimization, viewers segmentation, and inventive manufacturing;
  • How entrepreneurs can higher embrace AI;
  • How the quantitative frameworks for progress change when an organization reaches 1BN+ person scale;
  • The facets of progress advertising and marketing least understood by most people. 

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Why Eternal Roses Are the Good Selection for Any Particular Event?


Flowers make each event particular. They present love, care, and appreciation. However recent flowers fade shortly and lose their magnificence. Eternal roses are a better option. They final for months and even years.

They want no water or care. These roses stay stunning and can be the best current. They generate lifelong recollections, whether or not the celebration is a birthday, anniversary, or wedding ceremony.

Their grace and sweetness spotlight any occasion. Hand-buying these roses is feasible.  You too can buy these roses from the highest web sellers as one other alternative. First, it’s greatest to verify some high-quality, long-lasting roses with excellent qualities.

What Are Eternal Roses?

Actual roses are generally known as eternal roses. These roses are preserved very in a different way. This process leaves the petals delicate and pure whereas eradicating water from them.

They don’t fade or wither like newly bloomed roses. For an extended interval, they continue to be beautiful with none upkeep.

There are a number of colors and designs on these roses. They give the impression of being related of their freshness from the day they had been plucked.

Why Select Eternal Roses?

In some ways, eternal roses overtake common flowers. They’re easy to maintain, as they require neither daylight nor water. Their prolonged lifetime offers them fixed reminiscence of a singular occasion.

Additionally they present an space attraction, as they appear elegant and wealthy. These roses keep their appeal for months, not like recent flowers that fade in a couple of days. This qualifies them as a significant and artistic current.

rose

Causes Behind Selecting Eternal Roses

●     Best for Birthdays

One distinctive occasion that deserves an ideal current is a birthday. With eternal roses, that is the unique solution to categorical respect and affection. They’re a singular reward, as they final far longer than extraordinary flowers.

You could have a number of color choices and layouts. Just a few are available elegant glass domes or containers. For an extended interval, these roses will remind your beloved of their distinctive day.

●     Romantic Presents for Anniversaries

The day of celebration on anniversaries is love and unity. Although they’re an extraordinary current, recent flowers fade too shortly. In distinction, eternal roses signify a lifetime of affection.

They keep stunning, identical to your relationship. You possibly can personalize them by selecting your accomplice’s favorite color. Some preparations additionally include a message or initials. This makes the reward much more significant.

●     Best for Valentine’s Day

Valentine’s Day is usually about displaying love. Roses are the best image of romanticism on the market. Recent roses solely keep a couple of days. Like actual love, eternal roses stay stunning for a very long time.

They’re the best method to precise your sturdy feelings. Many shops supply custom-made designs and heart-shaped packaging. These flowers are a thoughtful and long-lasting Valentine’s reward.

●     An Honourable Mom’s Day Present

Moms ought to be granted the nicest presents. One wonderful method to precise gratitude is with eternal roses. They’re the best remembrance of your affection, as they preserve greater than recent flowers.

You possibly can go for good, completely satisfied colors or light pastels. Some preparations even are available elegant glass instances. Your mom can preserve them in her house as a stupendous ornament. These roses make Mom’s Day much more particular.

●     Good for Weddings and Engagements

Engagements and weddings are completely satisfied occasions. Celebrations revolve round flowers in an excellent function. Eternal roses give wedding ceremony décor one thing totally different. They could possibly be wedding ceremony bouquets or desk centres.

Many {couples} present them as wedding ceremony favours as properly. These roses stand for dedicated love and dedication. Not like recent flowers, they continue to be beautiful lengthy after the occasion is over.

●     Nice for Commencement Celebrations

One of many nice achievements is commencement. It indicators the start of another path. For grads, eternal roses are a beautiful current. They’re a continuing reminder of success and arduous work.

You possibly can choose a color that’s according to the educational idea. Sure flowers even present up with a congrats be aware. They’re a cultured and complex method to mark this turning level.

●     A Lovely House Ornament

Eternal roses will not be simply items. They create fairly stunning home decorations as properly. They offer any house grace and appeal. You possibly can place them on a sofa desk, bookcase, or workplace desk.

Many retailers are introduced in trendy glass domes or containers. They enhance the house freed from cleansing. These will not be depending on sunshine or water, not like recent flowers. They’re the best ornamental merchandise.

Tips on how to Take Care of Eternal Roses?

These few tips may also help your roses stay trying recent for an extended interval. Taking care of eternal roses is straightforward.

  • Preserve them out of the sunshine to cease fading.
  • They don’t require moisture, which suggests you may keep away from watering them.
  • Pure oils out of your palms would possibly hurt the petals, so strive to not contact them too typically.
  • Retailer them dry if you’d like their magnificence to final.

The place to Purchase Eternal Roses?

Nearly all of floral retailers and on-line shops have eternal roses. You have to search for a corporation that gives high-quality preserved roses.

There, you may verify some high-quality, long-lasting roses and organize them. Some well-known manufacturers present elegant preparations with customized choices.

Luxurious containers or stylish glass domes additionally embrace them. The dimensions and design decide the variations in costs. Deciding on a reliable provider ensures the best high quality roses.

Conclusion

Any nice occasion can be appropriate for an eternal rose current. They demand much less care and stay longer than newly blooming flowers.

These roses are good for birthdays, anniversaries, weddings, graduations, and extra. They stand for love, magnificence, and recollections lasting years.

Your beloved will uncover the best association among the many varied colors and kinds at hand. The eternal roses are the best current if you’d like one that may stay beautiful for years.

Raj Bakhru, Co-founder and CEO of BlueFlame AI – Interview Sequence

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Raj Bakhru, Co-founder and CEO of BlueFlame AI, attracts on a wide-ranging background encompassing gross sales, advertising and marketing, software program improvement, company progress, and enterprise administration. All through his profession, he has performed a central function in growing top-tier instruments in different investments and cybersecurity.

Previously Chief Technique Officer at ACA, Raj oversaw company improvement and M&A, additionally serving as Interim Co-CEO, Chief Innovation Officer, and Head of RegTech and ESG. He was the founding father of Aponix, later ACA’s cyber division, a pacesetter within the alternate options sector. Raj’s expertise consists of roles as a quantitative software program developer at Kepos Capital, Highbridge, and Goldman Sachs Asset Administration. He holds a B.S. in Pc Engineering from Columbia College, together with CISSP and CFA credentials.

BlueFlame AI provides an AI-native, purpose-built, and LLM-agnostic answer designed for different funding managers.

The crew brings expertise throughout dealmaking, software program improvement, cybersecurity, and repair provision throughout the different funding sector. This background informs the corporate’s method to understanding industry-specific workflows and programs, permitting for the implementation of generative AI options tailor-made to the wants of different funding companies.

Are you able to share a bit about your background and the way your early experiences at Goldman Sachs, Highbridge, and Kepos Capital formed your understanding of know-how, cybersecurity, and different investments?

I spent an excellent a part of my early profession at quant funds, the place fashions traded the whole lot, from equities to FX to credit score and unique swaps. I realized an amazing quantity about how hedge funds work and the end-to-end workflows at hedge funds. Each have formed our later work in cybersecurity and now at BlueFlame tackling these workflows with AI. At ACA Group we realized the house’s compliance wants and constructed out the cyber packages for a whole lot of different funding advisers.

My background is consultant of our total crew: we now have 35+ of us with comparable however totally different experiences at a breadth of hedge funds, non-public fairness, and credit score outlets, and from distributors devoted to the house.

We imagine sensible, real-world expertise working on this house is crucial for translating AI proof-of-concepts into actuality for these companies.

What impressed you to transition from software program improvement in quantitative finance to entrepreneurship in cybersecurity and AI?

I’ve all the time been and nonetheless right now stay a technologist at coronary heart. The widespread thread throughout quantitative finance, cybersecurity, and AI is that on the time I used to be working within the house, it was present process a renaissance and large build-out.  I deeply get pleasure from getting in on the bottom ground as a brand new house is evolving, serving to to show our shoppers and construct alongside them.

BlueFlame AI is designed particularly for different funding managers. What makes it totally different from common AI platforms like OpenAI’s ChatGPT or different enterprise AI options?

A vertical answer like BlueFlame isn’t actually a competitor to any horizontal options like ChatGPT.  We offer an out-of-the-box set of options that make downside fixing sooner and simpler in our vertical, with extra particular tooling to deal with widespread use circumstances.

An instance is perhaps Funding Committee (IC) memo era. Whereas it is perhaps potential to immediate a horizontal answer to get a templated outcome, it received’t have the integrations to the CRMs, market information suppliers, or inner information to feed the IC memo. Horizontal options received’t have the power to drop the content material right into a template PowerPoint deck.

Are you able to stroll us by way of how BlueFlame AI enhances productiveness for hedge funds, non-public fairness companies, and different different buyers?

We implement AI-driven use circumstances for our shoppers, which regularly begin with front-office duties however can span your entire agency. These use circumstances, whereas widespread, range firm-to-firm.  Some companies care lots about skilled community transcript summaries whereas others don’t do any. Some companies care lots about question credit score agreements whereas others don’t.

We work with our shoppers to establish the best ROI use case alternatives and deal with 3-5 of these of their first 12 months.

Given your in depth expertise in cybersecurity, what are the important thing safety dangers that different funding companies ought to concentrate on when adopting GenAI options?

Information safety and privateness are an enormous concern with GenAI utilization. First off, understanding the place your information goes and the way it’s being protected is paramount with LLM suppliers being hosted options. Subsequent, understanding the safeguards in place to guarantee that your information is safe and never getting used to coach fashions or inadvertently uncovered to different shoppers is crucial, as different funding companies take care of extremely delicate proprietary buying and selling methods and investor info that might be catastrophic if compromised. Lastly, companies should implement sturdy governance frameworks that embrace clear information dealing with insurance policies, common safety audits, and complete coaching packages to mitigate the chance and rising threats that would probably extract confidential info by way of interactions with these highly effective AI programs.

You’ve emphasised BlueFlame AI’s LLM-agnostic method. Why is that this an vital function, and the way does it profit your shoppers?

We imagine the facility of all of the LLMs collectively is larger than only one. We see that manifest day by day as we work with shoppers to construct out automations the place we all know one LLM may do higher than one other for a given activity. DeepSeek was an attention-grabbing second that confirmed open-source fashions have gotten extremely attention-grabbing and aggressive, too. Being LLM agnostic signifies that we will and can use all of them, our shoppers can accomplish that immediately with no need particular person licenses for every, and we will auto-route to the only option for a given activity on the given time. This continues to be helpful as fashions change over time.

Many companies wrestle with info overload. How does BlueFlame AI assist funding managers streamline analysis and due diligence?

BlueFlame helps with enterprise information administration by way of search and reply throughout all programs. We remedy for each info overload and information sprawl. A easy reply may reside in any one in every of a agency’s 5-10 programs. We glance throughout all of them to search out potential solutions to any given query inside their key programs and file shops.

Regulators are starting to pay shut consideration to AI utilization in monetary markets. How do you see compliance evolving within the AI-driven funding panorama?

In the present day, regulators count on insurance policies and procedures and considerate safety of investor information, particularly safety from 3rd get together fashions coaching on delicate information). Shortly, we’ll see a compliance layer in opposition to brokers: these brokers might be “entry individuals” and must abide by the agency’s compliance guidelines like some other member of the crew.

What ought to hedge funds and personal fairness companies prioritize when integrating AI into their workflows whereas sustaining sturdy cybersecurity measures?

I feel when getting began, each agency ought to do two issues. First, establish the perfect use circumstances to your agency.  Most frequently front-office duties ship the upper, extra speedy ROI.  Map these use circumstances in opposition to capabilities out there available in the market to establish the 3-5 you wish to lean in on. Second, establish the appropriate product and companion.Discover a agency you suppose might be responsive and capable of iterate with you—one with confirmed success and the appropriate cyber/privateness/compliance posture.

What does the way forward for AI in different investments appear like? Do you see AI ultimately enjoying a task in making funding choices?

AI is already concerned in funding decision-making, however that is solely changing into extra commonplace. Many PE features can have AI brokers, like a sourcing agent to assist with goal outreach and scheduling. Ultimately, there might be quantitative PE companies that function totally with AI fashions as quantitative hedge funds do. These quant PE companies can have AI brokers interacting with bankers, legal professionals, and so on. to finish offers.

Thanks for the good interview, readers who want to study extra ought to go to BlueFlame AI

Tesla Board Asks Elon Musk to Step Down



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It’s broadly repeated that Winston Churchill as soon as stated, “You’ll be able to at all times depend on People to do the fitting factor — after they’ve tried all the things else.” Though it’s not clear if Churchill ever did really say that, it has grow to be a well-liked quote and has offered numerous laughs. Nevertheless it’s not solely People who battle to do the fitting factor the primary time, and it’s principally a part of human nature that it may possibly take us a very long time to just accept arduous truths and take care of issues and challenges realistically — much more so when one thing important has really modified and gone from useful to dangerous.

It’s no secret that Tesla gross sales have been half a world off of the place they have been alleged to be. Just a few years in the past, Tesla CEO Elon Musk stated that Tesla gross sales would develop at about 50% a 12 months by means of the 2020s — not essentially yearly, however on common. That was taking place for a bit, however issues haven’t precisely been going in keeping with plan for greater than a 12 months now. Removed from seeing 50% gross sales development in 2024, Tesla gross sales really declined final 12 months. That is within the context of the broader EV market rising. Development was maybe not as excessive as many anticipated, however EV gross sales have been rising — simply not Tesla’s.

Prior to now 12 months, Musk has gone from pretty politically impartial and indifferent to extraordinarily politically concerned — and sometimes to a surprising diploma. His extremist tendencies have dramatically upset tens of millions of individuals within the US, the UK, Germany, France, and lots of, many different locations. This has all led to important gross sales hits, in addition to protests at Tesla shops, Tesla house owners placing bumper stickers on their automobiles to disassociate themselves from Elon Musk, and even unlawful vandalism and violence that the majority of us would by no means assist or condone. Whenever you’re attending to the purpose of protests and bumper stickers, you realize that there’s additionally obtained to be some extent of market response. Actually, Tesla gross sales are down way more in 2025 than they even have been in 2024.

After all, the refreshed Tesla Mannequin Y shook issues up a bit — manufacturing strains needed to be shut down and reworked, some consumers have been ready on the brand new Mannequin Y, and so on., and so on. Nevertheless it appears extremely unlikely that has prompted as a lot of a dip in gross sales as we’ve seen, particularly given every kind of different proof that Musk’s life on the White Home, in DOGE workplaces, and sometimes proper beside or behind Donald Trump is hurting Tesla gross sales.

Then there’s the virtually fixed tweeting (displaying clear indicators of sleep deprivation), preoccupation with different corporations (Elon Musk’s X merging with Elon Musk’s xAI … SpaceX rockets exploding whereas others carry astronauts house), drama with the mama of his eleventh (or twelfth?) child, quite a few lawsuits, and the distracts simply go on and on and on. Any affordable and impartial board of administrators of a Fortune 500 firm would have pulled the CEO into the board room a very long time in the past and stated, “hey, you might want to get targeted on our firm and bettering these numbers otherwise you’ve obtained to go.” (By the best way, we simply skipped previous virtually a decade of missed self-driving targets.)

Effectively, the Tesla board of administrators isn’t precisely affordable and impartial. Musk has been allowed to tarnish the Tesla model (that he as soon as was vital in increase) and drive gross sales down, down, down because the board has remained silent and seemingly ineffective. Till at this time….

Information has damaged that the Tesla board of administrators has requested Elon Musk to step down from his position as CEO. He would nonetheless have a job within the firm, however not operating it and never being the principle face of the corporate. It’s not clear but who will step in as the brand new CEO, although. Keep tuned — we should always have extra information quickly. That stated, when the clock strikes midnight, the fairytale may very well be over, and we may very well be again the place we began — exhausting all different choices earlier than going with the plain one.

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ios – separate presentation logic from the view in SwiftUI


I have been making an attempt to separate presentation logic from the view itself and I discovered this sample that initially look appeared to work.

struct MyView: View {
   @StateObject var viewModel = ViewModel()

   ...
}

extension MyView {
   class ViewModel: ObservableObject {
      ...
   }
}

This works properly besides when the view is determined by a dependency owned by the mother or father view. StateObject documentation provides the next instance:

struct MyInitializableView: View {
    @StateObject non-public var mannequin: DataModel


    init(title: String) {
        // SwiftUI ensures that the next initialization makes use of the
        // closure solely as soon as in the course of the lifetime of the view, so
        // later adjustments to the view's title enter don't have any impact.
        _model = StateObject(wrappedValue: DataModel(title: title))
    }


    var physique: some View {
        VStack {
            Textual content("Title: (mannequin.title)")
        }
    }
}

Nevertheless, they instantly warn that this strategy solely works if the exterior knowledge would not change. In any other case the information mannequin will not have entry to up to date values in any of the properties.

Within the above instance, if the title enter to MyInitializableView
adjustments, SwiftUI reruns the view’s initializer with the brand new worth.
Nevertheless, SwiftUI runs the autoclosure that you simply present to the state
object’s initializer solely the primary time you name the state object’s
initializer, so the mannequin’s saved title worth doesn’t change. What
could be one of the simplest ways to separate presentation logic from the view
itself? Subscribing to publishers in a use case, calculating body
sizes, logic to find out whether or not a toddler view is seen or not, and so forth
could be higher off in a unique file that the view makes use of to attract
itself.

To keep away from having an excessive amount of logic within the view like this:

NOTE: This has nice efficiency advantages since any updates to particular person will trigger a re-render WITHOUT inflicting your entire view to be reinitialised. Its lifecycle isn’t affected

struct PersonView: View {
    let particular person: Particular person
    
    non-public let dateFormatter = DateFormatter()
    
    var physique: some View {
        VStack(alignment: .main) {
            Textual content(fullName)
            Textual content(birthday)
        }
    }
    
    var fullName: String {
        "(particular person.firstName) (particular person.lastName)"
    }
    
    var birthday: String {
        dateFormatter.dateFormat = "MMM d"
        
        return dateFormatter.string(from: particular person.dateOfBirth)
    }
}

We may separate the presentation logic for the view’s rendering like this:

struct PersonView: View {
    @StateObject non-public var viewModel: ViewModel
    
    init(particular person: Particular person) {
        self._viewModel = .init(wrappedValue: ViewModel(particular person: particular person))
    }
    
    var physique: some View {
        VStack(alignment: .main) {
            Textual content(viewModel.fullName)
            Textual content(viewModel.birthday)
        }
    }
}

extension PersonView {
    class ViewModel: ObservableObject {
        let particular person: Particular person
        
        non-public let dateFormatter: DateFormatter
        
        init(particular person: Particular person) {
            self.particular person = particular person
            
            let dateFormatter = DateFormatter()
            dateFormatter.dateFormat = "MMM d"
            
            self.dateFormatter = dateFormatter
        }
        
        var fullName: String {
            "(particular person.firstName) (particular person.lastName)"
        }
        
        var birthday: String {
            dateFormatter.string(from: particular person.dateOfBirth)
        }
    }
}

Nevertheless, as talked about within the documentation any updates to any of Particular person’s properties will not be mirrored within the view.

There are a number of methods to drive reinitialisation by altering the view’s id, however all of them include efficiency points and different unwanted effects.

Be aware of the efficiency price of reinitializing the state object
each time the enter adjustments. Additionally, altering view id can have
unwanted effects. For instance, SwiftUI doesn’t routinely animate
adjustments contained in the view if the view’s id adjustments on the similar
time. Additionally, altering the id resets all state held by the view,
together with values that you simply handle as State, FocusState, GestureState,
and so forth.

Is there a approach to obtain a extra clear separation of issues whereas nonetheless leveraging SwftUI’s optimisations when re-rendering views?