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How lookalike domains bypass conventional defenses


As extra organizations undertake DMARC and implement domain-based protections, a brand new risk vector has moved into focus: model impersonation. Attackers are registering domains that carefully resemble respectable manufacturers, utilizing them to host phishing websites, ship misleading emails, and mislead customers with cloned login pages and acquainted visible property.

In 2024, over 30,000 lookalike domains had been recognized impersonating main international manufacturers, with a 3rd of these confirmed as actively malicious. These campaigns are hardly ever technically subtle. As an alternative, they depend on the nuances of belief: a reputation that seems acquainted, a brand in the suitable place, or an e mail despatched from a website that’s practically indistinguishable from the actual one.

But whereas the techniques are easy, defending in opposition to them is just not. Most organizations nonetheless lack the visibility and context wanted to detect and reply to those threats with confidence.

Registering a lookalike area is fast and cheap. Attackers routinely buy domains that differ from respectable ones by a single character, a hyphen, or a change in top-level area (TLD). These delicate variations are tough to detect, particularly on cellular gadgets or when customers are distracted.

Lookalike Area Tactic Used
acmebаnk.com Homograph (Cyrillic ‘a’)
acme-bank.com Hyphenation
acmebanc.com Character substitution
acmebank.co TLD change
acmebank-login.com Phrase append

In a single latest instance, attackers created a convincing lookalike of a widely known logistics platform and used it to impersonate freight brokers and divert actual shipments. The ensuing fraud led to operational disruption and substantial losses, with trade estimates for comparable assaults starting from $50,000 to over $200,000 per incident. Whereas registering the area was easy, the ensuing operational and monetary fallout was something however.

Whereas anyone area could appear low danger in isolation, the true problem lies in scale. These domains are sometimes short-lived, rotated steadily, and tough to trace.

For defenders, the sheer quantity and variability of lookalikes makes them resource-intensive to research. Monitoring the open web is time-consuming and infrequently inconclusive — particularly when each area should be analyzed to evaluate whether or not it poses actual danger.

The problem for safety groups is just not the absence of information — it’s the overwhelming presence of uncooked, unqualified indicators. 1000’s of domains are registered every day that would plausibly be utilized in impersonation campaigns. Some are innocent, many will not be, however distinguishing between them is way from easy.

Instruments like risk feeds and registrar alerts floor potential dangers however usually lack the context wanted to make knowledgeable choices. Key phrase matches and registration patterns alone don’t reveal whether or not a website is dwell, malicious, or concentrating on a particular group.

Consequently, groups face an operational bottleneck. They aren’t simply managing alerts — they’re sorting by ambiguity, with out sufficient construction to prioritize what issues.

What’s wanted is a method to flip uncooked area knowledge into clear, prioritized indicators that combine with the way in which safety groups already assess, triage, and reply.

Cisco has lengthy helped organizations forestall exact-domain spoofing by DMARC, delivered by way of Crimson Sift OnDMARC. However as attackers transfer past the area you personal, Cisco has expanded its area safety providing to incorporate Crimson Sift Model Belief, a website and model safety utility designed to watch and reply to lookalike area threats at international scale.

Crimson Sift Model Belief brings structured visibility and response to a historically noisy and hard-to-interpret house. Its core capabilities embody:

  • Web-scale lookalike detection utilizing visible, phonetic, and structural evaluation to floor domains designed to deceive
  • AI-powered asset detection to determine branded property being utilized in phishing infrastructure
  • Infrastructure intelligence that surfaces IP possession and danger indicators
  • First-of-its-kind autonomous AI Agent that acts as a digital analyst, mimicking human assessment to categorise lookalike domains and spotlight takedown candidates with velocity and confidence; learn the way it works
  • Built-in escalation workflows that permit safety groups take down malicious websites shortly

With each Crimson Sift OnDMARC and Model Belief now accessible by Cisco’s SolutionsPlus program, safety groups can undertake a unified, scalable strategy to area and model safety. This marks an vital shift for a risk panorama that more and more entails infrastructure past the group’s management, the place the model itself is commonly the purpose of entry.

For extra info on Area Safety, please go to Redsift’s Cisco partnership web page.


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Selecting Authenticity: How Cisco’s Tradition Impressed Me to Be My True Self


I used to be about to affix a high-stakes Webex assembly. The type the place you need every part to go easily. As I logged in, I seen my normal Cisco Pleasure digital background was nonetheless up. I paused.

 A person standing in front of a "Pride in Asia" banner with a rainbow heart logo, indoors with a cityscape visible through the window.  A person standing in front of a "Pride in Asia" banner with a rainbow heart logo, indoors with a cityscape visible through the window. The assembly was with an inside Cisco stakeholder, a senior chief from a rustic with a extra conventional tradition. I considered it for a second … after which quietly modified my background to a impartial one.

It would’ve appeared like a small choice, however I bear in mind how I felt proper after: unsettled. It felt as if I’d quietly turned down the quantity on my fact. Not ashamed precisely, however not totally myself both.

That second lingered as a result of I’ve spent years encouraging others to embrace authenticity, and but right here I used to be, hesitating. That background wasn’t only for present. It stood for my values, my id, and the group I care deeply about.

And I’d eliminated it.

Final yr, I co-hosted a Pleasure occasion in Singapore. The power was highly effective. Our Cisco govt leaders didn’t simply present up; they really confirmed up. They listened, shared, and stood with us. One colleague spoke about their gender journey with such honesty. I nonetheless bear in mind how quiet the room turned, not as a result of folks didn’t know what to say, however as a result of we have been all simply … deeply moved.

After the occasion, just a few folks got here as much as thank me for serving to make that area potential. And I bear in mind pondering: That is what management with coronary heart appears like. However that evening, I stored coming again to that second earlier than the assembly once I took my background down. And I requested myself: Why did I really feel like I needed to conceal?

Since then, I’ve stopped ready for the “proper” time to be myself at work.

I began talking up extra. To not be daring, simply to be actual. I started sharing extra of my private journey, particularly the messy bits I as soon as disregarded. I talked in regards to the life teaching I do exterior of labor, about what inclusion actually means, about moments I didn’t really feel protected, and the way I’m nonetheless studying to indicate up anyway.

And one thing shifted.

As a substitute of distancing me, these conversations created connection. Colleagues from totally different groups and areas began reaching out. Some stated, “I’ve by no means heard somebody speak about this at work — thanks.” Others stated, “I’ve felt the identical means however didn’t know learn how to categorical it.”

That’s once I realised: Visibility isn’t about being loud. It’s merely about being totally your self within the second. An eye-level, outdoor portrait shows a man with short dark hair and black-framed glasses looking directly at the viewer. He has light skin and is wearing a black polo shirt. The background is out of focus but shows green trees, a paved road, a green street sign, and white buildings.An eye-level, outdoor portrait shows a man with short dark hair and black-framed glasses looking directly at the viewer. He has light skin and is wearing a black polo shirt. The background is out of focus but shows green trees, a paved road, a green street sign, and white buildings.

At Cisco, inclusion isn’t only a phrase on a wall. It reveals up throughout us — a supportive message within the chat, a Pleasure pin on display screen, our leaders displaying up for us and taking a second to acknowledge somebody’s braveness, the 30+ Inclusive Communities we’ve created to foster connection and belonging.

Working right here has jogged my memory that company life doesn’t must really feel performative or buttoned-up. It may be genuinely human. Once we’re invited to deliver our complete selves, not simply our job titles, we present up extra totally. And the work turns into extra significant.

For those who’re somebody contemplating whether or not Cisco is a spot the place you may really be your self, right here’s what I’ll say: Don’t simply have a look at the statements. Have a look at the folks. Discover how they present up for each other.

And wherever you select to go, attempt to not shrink simply to slot in. You need to take up area as you might be.

So sure, I nonetheless do not forget that Webex name once I took my Pleasure background down. However as of late, I exploit that reminiscence as a quiet reminder. Each time I select to indicate up totally, I’m not simply doing it for me. I’m serving to create just a little extra space for another person to really feel seen, too. That’s what belonging looks like. And that’s what we’re constructing right here at Cisco.

We’re cultivating an atmosphere during which all of us thrive. Discover how in our Function Report.

Subscribe to the WeAreCisco Weblog.

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Native leaders utilizing know-how to reshape their landscapes


Leah Kintai heard there have been birthing caves utilized by forest elephants in her group’s territory round Mount Elgon in Kenya however had by no means seen them herself.  Leah is a member of the Ogiek group, a bunch Indigenous to the Chepkitale area of Mount Elgon who’ve lived in concord with the forest for generations. Nonetheless, their lifestyle and land rights have been repeatedly impacted by efforts to create nationwide reserves and timber farms – plans that may hurt the native atmosphere.

In response, the Ogiek group developed a land administration system to doc their ancestral connection to the land and ecosystems they defend. Recognizing the significance of know-how on this effort, they started utilizing CoMapeo, a panorama mapping instrument developed by Awana Digital. Since 2021, Leah and different group members have been mapping key ecological websites, such because the salt caves shared by goat herds and forest elephants, and recording environmental destruction attributable to logging.

Ladies particularly play a significant function on this work. “We’re wealthy in information which is essential to the group,” Leah explains. “We all know the place to collect firewood and greens and discover particular soil for adorning our paintings. We ladies additionally know extra concerning the historical past and conventional rituals that occur in caves.” It was by this mapping use that Leah lastly witnessed elephant moms and calves within the caves, deepening her appreciation of the significance of preserving the land by CoMapeo.

Why Consumer-Centric Mapping Instruments Matter

Indigenous communities just like the Ogiek steward 80% of the world’s biodiversity. But, they usually lack the infrastructure, assets and instruments to sustainably handle their landscapes. Most present mapping applied sciences are inaccessible — depending on web connectivity, obtainable solely in English, and managed by centralized databases that exclude native possession. Getting applicable assist to make knowledgeable selections for panorama administration is crucial on the group stage in addition to on the world stage.

The Cisco Basis has supported two community-led instruments that allow native leaders to conduct panorama mapping: Awana Digital’s CoMapeo, and Tech IssuesTerraso, developed by community-led design processes, with the goal of supporting efficient decision-making by native leaders.

Awana Digital: Constructing Decentralized Know-how

A woman wearing a gray shirt and a colorful accessory, using a cell phone.A woman wearing a gray shirt and a colorful accessory, using a cell phone.
Leah, a member of the Ogiek group of Mt. Elgon, utilizing Mapeo. Photograph Credit score: Awana Digital.

Awana Digital works with frontline communities to make use of know-how to guard their atmosphere and human rights. They companion to co-design and co-develop instruments they’ll use to guard crucial ecosystems and Indigenous cultures, working towards a world the place all folks can take part within the selections that govern their lives.

The Cisco Basis funded Awana Digital in 2023 to construct the CoMapeo instrument, designed in collaboration with Indigenous communities, just like the Ogiek, to make it simpler to securely map their territories and construct a database with out ever needing web connectivity.

In 2024, Cisco prolonged the funding, and launched Awana Digital to the Equinix Basis who additionally prolonged funding. Then this yr, Cisco and the Equinix Basis got here collectively funding the enhancement and progress of CoMapeo in new methods. This peer-to-peer database permits native knowledge possession and offline workflows in order that customers can seamlessly collect knowledge in distant places. Whereas most knowledge assortment apps are form-centric, CoMapeo makes use of a map-centric strategy to make knowledge assortment intuitive and straightforward to study for non-technical customers.

The Ogiek group now makes use of CoMapeo to maintain their land use maps updated; since 2021, the group mapping workforce have mapped and actively monitored 80,000 hectares of their territory, benefitting the 4,000 members of the Ogiek group.

However the Ogiek’s imaginative and prescient goes past mapping. They’re dedicated to displaying how their stewardship results in higher conservation and biodiversity outcomes. With assist from Oxford College, Forest Peoples Programme, and Awana Digital, the Ogiek are implementing a biodiversity monitoring undertaking to collect proof of their efficient community-based conservation. This knowledge might assist them reclaim rights to extra of their ancestral land and enhance stewardship practices.

One thrilling new characteristic of CoMapeo is its audio recording perform, which permits the Ogiek to seize birdsongs within the forest. Elders can then determine these species, enriching the information with native ecological information and protecting observe of biodiversity in these lands.

CoMapeo can be utilized freed from cost and is designed to be user-friendly and adaptable, making it simple for anybody to get began with mapping and monitoring their land or environmental initiatives.

Tech Issues: Tech Options That Serve Humanity

A map with a photo and story.A map with a photo and story.
An instance of a community-member constructed story map. Photograph credit score: Tech Issues.

The Cisco Basis additionally helps Terraso, an open-source mapping and storytelling instrument developed by Tech Issues to assist communities acquire, retailer, and share panorama knowledge. Designed with native companions, Terraso is accessible and cost-free – making it particularly useful to nonprofits and grassroots organizations that may’t afford costly, business alternate options.

In India, Paani Earth confronted a major problem: Bangalore’s rivers had been quickly deteriorating, but the final inhabitants lacked consciousness of the town’s hydrological programs. The issue was compounded by the absence of a dependable, built-in river knowledge system which might compromise decision-making and result in mismanagement of water assets.

To handle this, Paani Earth used Terraso to create an accessible, interactive map of the area’s river programs, compiling knowledge from authorities businesses, impartial research and satellite tv for pc sources. With the platform’s Story Maps characteristic, they created an interactive, visible narrative combining knowledge, photographs and movies. Cofounder Madhuri Mandava explains the transformation: “Our previous web site – folks known as it very tutorial. Folks stated, ‘I don’t see why I ought to care.’”

That modified with Terraso.

The Story of Forgotten Rivers was featured in an area museum exhibit. Its closing chapter included a name to motion – inviting folks to hitch a WhatsApp group devoted to river walks and native cleanup occasions.

“That group now has dozens of members,” says Madhuri. “We stroll to a close-by river to start out rebuilding that connection. We make artwork and poetry, and focus on how we will take motion to guard this house.”

Paani Earth plans to broaden its use of Story Maps in future initiatives. With continued assist from Cisco and others, Tech Issues is actively enhancing the platform, primarily based on actual consumer suggestions like Madhuri’s.

Terraso stays free and open-source, and organizations in all places are inspired to make use of it to inform their place-based tales, advocate for change, and have interaction their communities.


The efforts of communities just like the Ogiek present that when native leaders are geared up with the appropriate instruments, they’ll defend biodiversity and reshape the way forward for their landscapes. Platforms like Awana Digital’s CoMapeo and Tech Issues’ Terraso — backed by the Cisco Basis and the Equinix Basis — are serving to make this attainable. As these applied sciences proceed to evolve, they provide highly effective examples of how place-based innovation can defend the atmosphere and profit native communities.

For extra data, please go to the Cisco Basis’s Local weather Grants Portfolio web page.

 

This weblog was written with help from Anastasia Baranoff, TekSystems at Cisco.

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Optimizing Consumer Expertise within the Trendy WAN


Everyone knows the drill: A full community outage grinds enterprise to a halt, triggering an all-hands-on-deck response. However what occurs when the community isn’t down, simply gradual? In contrast to a whole outage, delicate drops in efficiency can creep into day by day workflows, eroding productiveness and impacting the underside line with out setting off main alarms.

As we speak, expertise is the brand new uptime, and degradation is the brand new downtime. Customers count on instantaneous entry and seamless experiences, so “gradual” might be simply as detrimental as “down,” resulting in frustration, misplaced income, and missed alternatives.

Take into consideration your gross sales group unable to entry essential buyer information throughout a key pitch, or distant staff dealing with frozen screens on the worst doable second. These seemingly minor slowdowns can quietly undermine productiveness and have a measurable affect on total enterprise efficiency.

The problem for NetOps groups is pinpointing the basis trigger of those intermittent efficiency points, particularly in at the moment’s advanced, distributed campus and department environments. Rising applied sciences like AI brokers solely make this tougher, introducing new calls for for resilience and strong assurance.

And with 64% of corporations anticipating a expertise scarcity by 2026, the strain to do extra with much less is just rising. Assembly this problem calls for instruments which are clever, proactive, and constructed for scale. That’s the place AI-powered proactive assurance is available in—serving to NetOps groups keep forward of points, streamline operations, and ship constant efficiency throughout advanced environments.

The hidden price of community complexity

Trendy campus and department networks are the spine of at the moment’s companies, supporting an more and more numerous vary of essential interactions. However managing them is way from easy. A number of key components are quickly escalating community complexity—creating each operational complications and strategic challenges for IT leaders:

  • Distributed sources: The shift to cloud and SaaS places essential companies outdoors your direct management—which means the digital expertise now will depend on networks and purposes you don’t personal.
  • Distant and hybrid work: Supporting a hybrid distributed workforce means coping with unpredictable house networks, ISPs, and VPNs—environments the place IT has little to no visibility and management.
  • BYOD and IoT: The surge in private and IoT gadgets has created a sprawling, numerous panorama of endpoints to handle and safe—including considerably extra complexity for IT groups.
  • Safety: Trendy safety architectures, whereas essential, can obscure site visitors paths, making it inherently troublesome to hint and troubleshoot points impacting customers’ digital expertise.

This rising complexity creates visibility gaps that make it onerous to pinpoint the basis reason for efficiency points. Is it the SaaS software? An ISP outage? A VPN downside? Or one thing on the person’s machine? Intermittent points like these can flip troubleshooting into a major drain on IT sources.

Diagram illustrating the complexity of the modern WAN and how it requires end-to-end visibility.Diagram illustrating the complexity of the modern WAN and how it requires end-to-end visibility.

Trendy WAN complexity requires end-to-end visibility

 

From firefighting to forward-thinking IT

Even when customers don’t report each minor problem, the cumulative impact of suboptimal community efficiency can nonetheless have an effect on productiveness and enterprise outcomes—from diminished buyer satisfaction and reputational injury to misplaced income. In keeping with ITIC, community downtime can price corporations greater than $300,000 per hour, and in some circumstances, exceed $5 million.

To mitigate these dangers, NetOps groups should proactively establish and resolve even minor and intermittent points earlier than they affect customers. Nevertheless, many organizations nonetheless depend on legacy monitoring instruments which are merely not geared up to deal with the calls for of at the moment’s advanced networks. These instruments typically function in silos, lack end-to-end correlation, and are poorly suited to fulfill the size and velocity calls for of AI-driven infrastructure.

An AI-powered, automated, and proactive method is crucial to beat these challenges and ship constant, high-performance community operations.

The strategic position of assurance

That’s the place trendy assurance turns into important. Managing complexity, supporting AI-driven operations, and bridging expertise gaps calls for greater than conventional monitoring instruments.

Cisco ThousandEyes delivers this contemporary method. It’s a shift from passive monitoring to proactive, clever assurance that places person expertise on the heart. As a substitute of merely accumulating information, ThousandEyes constantly analyzes telemetry throughout all the digital supply chain—spanning each owned and unowned environments, throughout each community and cloud, to each machine. From the company community to public clouds to endpoints all over the place—from routers and switches to purposes and end-user gadgets—it delivers true end-to-end visibility and actionable insights into community efficiency.

And it’s all powered by AI. ThousandEyes applies superior algorithms to detect anomalies, anticipate disruptions, and suggest actions—typically earlier than customers are even conscious there’s a problem. With its pure language interface, the Cisco AI Assistant permits groups to work together with information, troubleshoot points, and take knowledgeable actions quicker—no deep technical experience required.

Cisco ThousandEyes powers trendy assurance throughout three essential dimensions:

  • Finish-to-end visibility: ThousandEyes offers visibility from any person to any software, over any community—public or non-public. This experience-first method eliminates blind spots by spanning each owned and unowned environments, serving to groups rapidly pinpoint the place efficiency is breaking down, whether or not it’s the ISP, SaaS supplier, or inner infrastructure.
  • AI-driven intelligence: By combining deep community telemetry with superior AI, ThousandEyes allows clever detection of anomalies, predictive insights into the place efficiency could degrade, and contextual understanding of affect. This isn’t nearly alerts—it’s about seeing how points unfold throughout layers and domains, so groups can act earlier than customers are affected.
  • Closed-loop operations: ThousandEyes turns perception into motion. Via integrations with Cisco Networking, share hyperlinks to collaborate throughout groups and third events, and Cisco AI Assistant to drive automation, organizations can simplify workflows and speed up decision. ThousandEyes is built-in into the Meraki dashboard, Catalyst Middle, Splunk ITSI, and past—empowering IT groups to reply quicker, scale back guide effort, and preserve persistently excessive efficiency throughout environments.

Main organizations, reminiscent of Perception World, depend on Cisco ThousandEyes to proactively optimize SD-WAN insurance policies, prioritize essential purposes, and enhance the person expertise. By utilizing WAN Insights and application-aware routing, the group is ready to monitor each hop, perceive their site visitors routes, and establish each service supplier concerned from finish to finish.

Because of this, the group has seen improved collaboration software efficiency and streamlined IT operations—considerably bettering end-user experiences within the workplace. Plus, with a decline in service desk tickets associated to collaboration instruments, the group may give attention to monitoring and bettering different closely used purposes inside the group.

Be taught extra about their use case on this buyer story.

Delivering distinctive digital experiences

Assembly the expertise expectations of at the moment’s customers calls for a brand new degree of cross-domain assurance—integrating capabilities like networking (LAN/WAN, Wi-Fi), observability, and AI-powered operations.

Cisco ThousandEyes is deeply built-in throughout the Cisco know-how portfolio, offering a strong resolution to guarantee dependable, resilient digital experiences throughout your networking, safety, collaboration, and observability investments. Cisco ThousandEyes delivers unmatched visibility, measuring efficiency from all over the place that really issues—from the person’s gadgets at house or on cell, throughout the web and SaaS, into the department, information heart, and even industrial networks.

And it’s not simply breadth; it’s the depth of perception that counts. Cisco ThousandEyes makes use of superior methods like real-time BGP anomaly correlation, internet-scale root trigger localization, and cross-layer correlation to provide you a whole image and pinpoint precisely the place points originate.

By proactively figuring out and resolving efficiency bottlenecks, Cisco ThousandEyes helps organizations ship distinctive person experiences throughout at the moment’s advanced, cross-domain networks—ensuring “gradual” by no means turns into the brand new “down.”

See how Cisco ThousandEyes may help you optimize efficiency, elevate person expertise, and drive measurable enterprise affect.

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A New Period for Networking and the Way forward for Work


As I mirror on the unimaginable power and groundbreaking bulletins from Cisco Reside, one of many overarching themes continues to resonate deeply with me: Together with our prospects and companions, Cisco is not only speaking about the way forward for work; we’re actively constructing it.  

We’re all seeing the world of labor quickly evolve. It’s changing into more and more distributed, powered by AI, and hyper-connected. This transformation, whereas thrilling, additionally brings unprecedented calls for on our networks and, by extension, on the extremely gifted IT groups who handle them. The sheer quantity of site visitors development and the emergence of recent safety issues throughout campus, department, and industrial networks are challenges that require a basically new strategy. 

That’s precisely what we achieved at Cisco Reside. The improvements, buyer conversations, demos, and trainings we unveiled characterize a really vital leap ahead for our prospects and the complete trade. We redefined the chances of community operations for this new period, prioritizing intelligence and ease … whereas remodeling the position of safe connectivity right into a foundational pillar for AI infrastructure within the office. 

AgenticOps 

Our imaginative and prescient for AgenticOps is to proactively enable you to handle and troubleshoot your networks, remodeling the way in which you’re employed by inserting AI on the very heart of your expertise. 

On the coronary heart of AgenticOps lies a really exceptional innovation: the Cisco Deep Community Mannequin. This isn’t simply one other giant language mannequin; it’s an LLM purpose-built for the distinctive complexities of actual networks. Skilled on Cisco’s a long time of unparalleled networking experience, our Deep Community Mannequin constantly outperforms general-purpose fashions, delivering larger than 20% larger precision and accuracy on networking duties, all whereas being leaner in measurement. This purpose-built intelligence is a game-changer. 

AI Canvas 

We additionally launched AI Canvas, a revolutionary new instrument that leverages the facility of the Cisco Deep Community Mannequin to immediately create customized dashboards and pull collectively knowledge and visualizations on the fly. Think about the seamless collaboration this allows between NetOps, SecOps, and DevOps groups — a real unification of insights.  

Subsequent Gen Networking Units 

To make sure our prospects have the bodily infrastructure to assist this AI-driven future, we introduced a full portfolio of next-generation networking gadgets particularly designed to fulfill the calls for of AI workloads. That is the largest refresh of our core networking gadgets in at the least a decade, and I couldn’t be prouder of what our groups have completed. 

Cisco’s Management 

Why are we so enthusiastic about this new period? As a result of no different vendor can match the breadth of our capabilities throughout switching, routing, wi-fi, and Industrial IoT for campus, department, and industrial use circumstances. Our prospects want safe community materials that join every part with larger bandwidth and decrease latency, addressing their wants for sophistication, scale, and ease. Cisco is the AI infrastructure firm that’s uniquely positioned to ship this. 

Operational simplicity, particularly with AgenticOps, is paramount. Within the period of agentic AI, organizations might want to function their networks at machine scale, but with shut human-agent interplay. Improvements like AI Canvas and our new Cisco Cloud Management show how we’re uniquely able to correlating cross-domain knowledge and making use of refined AI capabilities skilled on data distinctive to Cisco. With Cisco Cloud Management, IT groups will be capable to execute cross-product workflows, proactively determine and resolve points, and handle infrastructure in a unified manner. This stage of innovation is just unmatched available in the market. 

Moreover, we’re fusing safety instantly into the material of the community. Agentic AI represents some of the vital safety challenges of our lifetime. Our bulletins, similar to integrating our new campus sensible switches into our hybrid mesh firewall, introducing Cisco Reside Shield to deal with vulnerabilities with out community downtime, and enhancing deep telemetry integration with Splunk, are important steps in addressing these challenges at machine-scale. 

I’m extremely happy with the groups working with our prospects to redefine this house. We’re working with the velocity of a startup and the dimensions of an market chief. It’s due to these groups that Cisco is and can stay the undisputed market share chief in each switching and wi-fi networking.    

Unmatched Scale 

Within the final two years Cisco has unified our {hardware} platforms, licensing, and assist, beginning with wi-fi and now extending to switching and routing. We’ve additionally unified cloud administration for all our new and present gadgets, sustaining our dedication to giving prospects alternative in cloud, on-premise, and hybrid administration.  

Our options are the core of campus and department networks worldwide, powering 85% of Fortune 500 corporations and serving each main trade.  And, we join over 35 million community gadgets to our administration platforms, and energy over 1 billion related purchasers. 

It is a new period for networking, and a big alternative for our prospects, enabling them to navigate the complexities of the way forward for work with confidence, simplicity, and unparalleled safety. The improvements showcased at Cisco Reside characterize a elementary leap ahead in how we take into consideration, construct, and function networks 

I’m extremely optimistic about what we’ll obtain collectively.
— Jeetu 

 

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