Embedded analytics refers to integrating interactive dashboards, experiences, and AI-driven knowledge insights straight into purposes or workflows. This method lets customers entry analytics in context with out switching to a separate BI device. It’s a quickly rising market – valued round $20 billion in 2024 and projected to succeed in $75 billion by 2032 (18% CAGR).
Organizations are embracing embedded analytics to empower end-users with real-time info. These traits are fueled by demand for self-service knowledge entry and AI options like pure language queries and automatic insights, which make analytics extra accessible.
Under we evaluate prime instruments that present AI-powered embedded analytics and reporting. Every device consists of an outline, key professionals and cons, and a breakdown of pricing tiers.
AI Instruments for Embedded Analytics and Reporting (Comparability Desk)
AI Device |
Greatest For |
Worth |
Options |
Explo |
Turnkey, white-label SaaS dashboards |
Free inside · embed from $795/mo |
No-code builder, Explo AI NLQ, SOC 2/HIPAA |
ThoughtSpot |
Google-style NL seek for knowledge in apps |
Dev trial free · usage-based quote |
SpotIQ AI insights, search & Liveboards embed |
Tableau Embedded |
Pixel-perfect visuals & broad connectors |
$12–70/person/mo |
Pulse AI summaries, drag-drop viz, JS API |
Energy BI Embedded |
Azure-centric, cost-efficient scaling |
A1 capability from ~$735/mo |
NL Q&A, AutoML visuals, REST/JS SDK |
Looker |
Ruled metrics & Google Cloud synergy |
Customized (≈$120k+/yr) |
LookML mannequin, safe embed SDK, BigQuery native |
Sisense |
OEMs needing deep white-label management |
Starter ≈$10k/yr · Cloud ≈$21k/yr |
ElastiCube in-chip, NLQ, full REST/JS APIs |
Qlik |
Associative, real-time knowledge exploration |
$200–2,750/mo (capacity-based) |
Associative engine, Perception Advisor AI, Nebula.js |
Domo In every single place |
Cloud BI with built-in ETL & sharing |
From ~$3k/mo (quote) |
500+ connectors, alerts, credit-based scaling |
Yellowfin BI |
Knowledge storytelling & versatile OEM pricing |
Customized (≈$15k+/yr) |
Tales, Alerts AI alerts, multi-tenant |
Mode Analytics |
SQL/Python notebooks to embedded experiences |
Free · Professional ≈$6k/yr |
Notebooks, API embed, Visible Explorer |
(Supply: Explo)
Explo is an embedded analytics platform designed for product and engineering groups to shortly add customer-facing dashboards and experiences to their apps. It affords a no-code interface for creating interactive charts and helps white-labeled embedding, so the analytics mix into your product’s UI.
Explo focuses on self-service: end-users can discover knowledge and even construct advert hoc experiences with no need developer intervention. A standout characteristic is Explo AI, a generative AI functionality that lets customers ask free-form questions and get again related charts mechanically.
This makes knowledge exploration as straightforward as typing a question in pure language. Explo integrates with many databases and is constructed to scale from startup use circumstances to enterprise deployments (it’s SOC II, GDPR, and HIPAA compliant for safety).
Execs and Cons
- Drag-and-drop dashboards—embed in minutes
- Generative AI (Explo AI) for NLQ insights
- Full white-label + SOC 2 / HIPAA compliance
- Younger platform; smaller group
- Prices rise with giant end-user counts
- Cloud-only; no on-prem deployment
Pricing: (Month-to-month subscriptions – USD)
- Launch – Free: Inner BI use solely; limitless inside customers/dashboards.
- Progress – from $795/month: For embedding in apps; consists of 3 embedded dashboards, 25 buyer accounts.
- Professional – from $2,195/month: Superior embedding; limitless dashboards, full white-label, scales with utilization.
- Enterprise – Customized: Customized pricing for big scale deployments; consists of precedence assist, SSO, customized options.
Go to Explo →
ThoughtSpot is an AI-driven analytics platform famend for its search-based interface. With ThoughtSpot’s embedded analytics, customers can kind pure language queries (or use voice) to discover knowledge and immediately get visible solutions.
This makes analytics accessible to non-technical customers – basically a Google-like expertise for your enterprise knowledge. ThoughtSpot’s in-memory engine handles giant knowledge volumes, and its AI engine (SpotIQ) mechanically finds insights and anomalies.
For embedding, ThoughtSpot gives low-code elements and strong REST APIs/SDKs to combine interactive Liveboards (dashboards) and even simply the search bar into purposes. It’s widespread for customer-facing analytics in apps the place end-users want ad-hoc querying means.
Companies in retail, finance, and healthcare use ThoughtSpot to let frontline workers and prospects ask knowledge questions on the fly. The platform emphasizes ease-of-use and quick deployment, although it additionally affords enterprise options like row-level safety and scalability throughout cloud knowledge warehouses.
Execs and Cons
- Google-style NL seek for knowledge
- SpotIQ AI auto-surfaces traits
- Embeds dashboards, charts, or simply the search bar
- Enterprise-grade pricing for SMBs
- Restricted superior knowledge modeling
- Setup wants schema indexing experience
Pricing: (Tiered, with consumption-based licensing – USD)
- Necessities – $1,250/month (billed yearly): For bigger deployments; elevated knowledge capability and options.
- ThoughtSpot Professional: Customized quote. Full embedding capabilities for customer-facing apps (as much as ~500 million knowledge rows).
- ThoughtSpot Enterprise: Customized quote. Limitless knowledge scale and enterprise SLA. Consists of multi-tenant assist, superior safety, and many others.
Go to ThoughtSpot →
Tableau (a part of Salesforce) is a number one BI platform recognized for its highly effective visualization and dashboarding capabilities. Tableau Embedded Analytics permits organizations to combine Tableau’s interactive charts and experiences into their very own purposes or web sites.
Builders can embed Tableau dashboards through iFrames or utilizing the JavaScript API, enabling wealthy knowledge visuals and filtering in-app. Tableau’s energy lies in its breadth of out-of-the-box visuals, drag-and-drop ease for creating dashboards, and a big person group.
It additionally has launched AI options – for instance, in 2024 Salesforce introduced Tableau Pulse, which makes use of generative AI to ship automated insights and pure language summaries to customers. This augments embedded dashboards with proactive explanations.
Tableau works with a variety of knowledge sources and affords reside or in-memory knowledge connectivity, making certain that embedded content material can show up-to-date data. It’s well-suited for each inside embedded use (e.g. inside an enterprise portal) and exterior customer-facing analytics, although licensing price and infrastructure should be deliberate accordingly.
Execs and Cons
- Market-leading visible library
- New “Pulse” AI summaries & NLQ
- Broad knowledge connectors + huge group
- License price balloons at scale
- Requires Tableau Server/Cloud infrastructure
- Styling customization through JS API solely
Pricing: (Subscription per person, with role-based tiers – USD)
- Creator – $70 per person/month: Full authoring license (knowledge prep, dashboard creation). Wanted for builders constructing embedded dashboards.
- Explorer – $35 per person/month: For customers who discover and edit restricted content material. Appropriate for inside energy customers interacting with embedded experiences.
- Viewer – $12 per person/month: Learn-only entry to view dashboards. For finish viewers of embedded analytics.
Go to Tableau →
Microsoft Energy BI is a widely-used BI suite, and Energy BI Embedded refers back to the Azure service and APIs that allow you to embed Energy BI visuals into customized purposes. That is engaging for builders constructing customer-facing analytics, because it combines Energy BI’s strong options (interactive experiences, AI visuals, pure language Q&A, and many others.) with versatile embedding choices.
You possibly can embed full experiences or particular person tiles, management them through REST API, and apply row-level safety for multi-tenant situations. Energy BI’s strengths embody tight integration with the Microsoft ecosystem (Azure, Workplace 365), robust knowledge modeling (through Energy BI Desktop), and rising AI capabilities (e.g. the Q&A visible that permits customers to ask questions in plain English).
Execs and Cons
- Wealthy BI + AI visuals (NL Q&A, AutoML)
- Azure capability pricing scales to any person base
- Deep Microsoft ecosystem integration
- Preliminary setup may be complicated (capacities, RLS)
- Devs want Energy BI Professional licenses
- Some portal options absent in embeds
Pricing: (Azure capacity-based or per-user – USD)
- Energy BI Professional – $14/person/month: Permits creating and sharing experiences. Required for builders and any inside customers of embedded content material.
- Energy BI Premium Per Person – $24/person/month: Enhanced options (AI, bigger datasets) on a per-user foundation. Helpful if a small variety of customers want premium capabilities as an alternative of a full capability.
- Energy BI Embedded (A SKUs) – From ~$735/month for A1 capability (3 GB RAM, 1 v-core). Scales as much as ~$23,500/month for A6 (100 GB, 32 cores) for high-end wants. Billed hourly through Azure, with scale-out choices.
Go to Energy BI →
Looker is a contemporary analytics platform now a part of Google Cloud. It’s recognized for its distinctive knowledge modeling layer, LookML, which lets knowledge groups outline enterprise metrics and logic centrally.
For embedded analytics, Looker gives a sturdy answer: you may embed interactive dashboards or exploratory knowledge tables in purposes, leveraging the identical Looker backend. Certainly one of Looker’s core strengths is consistency – due to LookML, all customers (and embedded views) use trusted knowledge definitions, avoiding mismatched metrics.
Looker additionally excels at integrations: it connects natively to cloud databases (BigQuery, Snowflake, and many others.), and since it’s within the Google ecosystem, it integrates with Google Cloud companies (permissions, AI/ML through BigQuery, and many others.).
Execs and Cons
- LookML enforces single supply of fact
- Safe embed SDK + full theming
- Tight BigQuery & Google AI integration
- Premium six-figure pricing frequent
- Steep LookML studying curve
- Visuals much less flashy than Tableau/Energy BI
Pricing: (Customized quotes through gross sales; instance figures)
Go to Looker →
Sisense is a full-stack BI and analytics platform with a powerful deal with embedded analytics use circumstances. It allows firms to infuse analytics into their merchandise through versatile APIs or net elements, and even permits constructing customized analytic apps.
Sisense is thought for its ElastiCube in-chip reminiscence know-how, which might mash up knowledge from a number of sources and ship quick efficiency for dashboards. Lately, Sisense has integrated AI options (e.g. NLQ, automated insights) to remain aggressive.
A key benefit of Sisense is its means to be absolutely white-labeled and its OEM-friendly licensing, which is why many SaaS suppliers select it to energy their in-app analytics. It affords each cloud and on-premises deployment choices, catering to completely different safety necessities.
Sisense additionally gives a variety of customization choices: you may embed whole dashboards or particular person widgets, and use their JavaScript library to deeply customise feel and appear. It’s fitted to organizations that want an end-to-end answer – from knowledge preparation to visualization – particularly tailor-made for embedding in exterior purposes.
Execs and Cons
- ElastiCube fuses knowledge quick in-memory
- White-label OEM-friendly APIs
- AI alerts & NLQ for end-users
- UI studying curve for brand new customers
- Quote-based pricing may be steep
- Superior setup usually wants dev assets
Pricing: (Annual license, quote-based – USD)
- Starter (Self-Hosted) – Begins round $10,000/yr for a small deployment (few customers, fundamental options). This is able to usually be an on-prem license for inside BI or restricted OEM use.
- Cloud (SaaS) Starter – ~$21,000/yr for ~5 customers on Sisense Cloud (cloud internet hosting carries ~2× premium over self-host).
- Progress/Enterprise OEM – Prices scale considerably with utilization; mid-range deployments usually vary $50K-$100K+ per yr. Massive enterprise offers can attain a number of hundred thousand or extra if there are very excessive numbers of end-users.
Go to Sisense →
Qlik is a long-time chief in BI, providing Qlik Sense as its trendy analytics platform. Qlik’s embedded analytics capabilities permit you to combine its associative knowledge engine and wealthy visuals into different purposes.
Qlik’s differentiator is its Associative Engine: customers can freely discover knowledge associations (making alternatives throughout any fields) and the engine immediately updates all charts to replicate these alternatives, revealing hidden insights.
In an embedded situation, this implies end-users can get highly effective interactive exploration, not simply static filtered views. Qlik gives APIs (Functionality API, Nebula.js library, and many others.) to embed charts and even construct absolutely customized analytics experiences on prime of its engine. It additionally helps commonplace embed through iframes or mashups.
Qlik has integrated AI as effectively – the Perception Advisor can generate insights or chart ideas mechanically. For builders, Qlik’s platform is kind of strong: you may script knowledge transformations in its load script, use its safety guidelines for multi-tenant setups, and even embed Qlik into cellular apps.
Execs and Cons
- Associative engine allows free exploration
- Quick in-memory efficiency for giant knowledge
- Strong APIs + Perception Advisor AI
- Distinctive scripting → larger studying curve
- Enterprise-level pricing
- UI can really feel dated with out theming
Pricing: (USD)
- Starter – $200 / month (billed yearly): Consists of 10 customers + 25 GB “knowledge for evaluation.” No further knowledge add-ons out there.
- Commonplace – $825 / month: Begins with 25 GB; purchase extra capability in 25 GB blocks. Limitless person entry.
- Premium – $2,750 / month: Begins with 50 GB, provides AI/ML, public/nameless entry, bigger app sizes (10 GB).
- Enterprise – Customized quote: Begins at 250 GB; helps bigger app sizes (as much as 40 GB), multi-region tenants, expanded AI/automation quotas.
Go to Qlik →
Domo is a cloud-first enterprise intelligence platform, and Domo In every single place is its embedded analytics answer aimed toward sharing Domo’s dashboards outdoors the core Domo atmosphere. With Domo In every single place, firms can distribute interactive dashboards to prospects or companions through embed codes or public hyperlinks, whereas nonetheless managing all the things from the central Domo occasion.
Domo is thought for its end-to-end capabilities within the cloud – from knowledge integration (500+ connectors, built-in ETL known as Magic ETL) to knowledge visualization and even a built-in knowledge science layer.
For embedding, Domo emphasizes ease of use: non-technical customers can create dashboards in Domo’s drag-and-drop interface, then merely embed them with minimal coding. It additionally affords strong governance so you may management what exterior viewers see.
Execs and Cons
- Finish-to-end cloud BI with 500+ connectors
- Easy drag-and-embed workflow
- Actual-time alerts & collaboration instruments
- Credit score-based pricing difficult to funds
- Cloud-only; no on-prem possibility
- Deeper customized UI wants dev work
Pricing: (Subscription, contact Domo for quote – USD)
- Primary Embedded Package deal – roughly $3,000 per thirty days for a limited-user, limited-data situation. This would possibly embody a handful of dashboards and a reasonable variety of exterior viewers.
- Mid-size Deployment – roughly $20k–$50k per yr for mid-sized companies. This is able to cowl extra customers and knowledge; e.g., a number of hundred exterior customers with common utilization.
- Enterprise – $100k+/yr for large-scale deployments. Enterprises with hundreds of exterior customers or very excessive knowledge volumes can count on prices in six figures. (Domo usually constructions enterprise offers as unlimited-user however metered by knowledge/question credit.)
Go to Domo →
Yellowfin is a BI platform that has carved a distinct segment in embedded analytics and knowledge storytelling. It affords a cohesive answer with modules for dashboards, knowledge discovery, automated alerts (alerts on adjustments), and even a singular Story characteristic for narrative reporting.
For embedding, Yellowfin Embedded Analytics gives OEM companions a versatile licensing mannequin and technical capabilities to combine Yellowfin content material into their purposes. Yellowfin’s energy lies in its balanced focus: it’s highly effective sufficient for enterprise BI but additionally streamlined for embedding, with options like multi-tenant assist and white-labeling.
It additionally has NLP question (pure language querying) and AI-driven insights, aligning with trendy traits. A notable characteristic is Yellowfin’s knowledge storytelling – you may create slide-show fashion narratives with charts and textual content, which may be embedded to provide end-users contextual evaluation, not simply uncooked dashboards.
Yellowfin is usually praised for its collaborative options (annotations, dialogue threads on charts) which may be helpful in an embedded context the place you need customers to have interaction with the analytics.
Execs and Cons
- Constructed-in Tales & Alerts for narratives
- OEM pricing adaptable (fastened or revenue-share)
- Multi-tenant + full white-label assist
- Decrease model recognition vs. “large three”
- Some UI components really feel legacy
- Superior options require coaching
Pricing: (Customized – Yellowfin affords versatile fashions)
Go to Yellowfin →
Mode is a platform geared in the direction of superior analysts and knowledge scientists, combining BI with notebooks. It’s now a part of ThoughtSpot (acquired in 2023) however nonetheless supplied as a standalone answer.
Mode’s attraction in an embedded context is its flexibility: analysts can use SQL, Python, and R in a single atmosphere to craft analyses, then publish interactive visualizations or dashboards that may be embedded into net apps. This implies in case your software’s analytics require heavy customized evaluation or statistical work, Mode is well-suited.
It has a contemporary HTML5 dashboarding system and not too long ago launched “Visible Explorer” for drag-and-drop charting, plus AI help options for question ideas. Corporations usually use Mode to construct wealthy, bespoke analytics for his or her prospects – for instance, a software program firm would possibly use Mode to develop a posh report, after which embed that report of their product for every buyer with the info filtered appropriately.
Mode helps white-label embedding, and you’ll management it through their API (to provision customers, run queries, and many others.). It’s widespread with knowledge groups because of the seamless workflow from coding to sharing insights.
Execs and Cons
- Unified SQL, Python, R notebooks → dashboards
- Sturdy API for automated embedding
- Beneficiant free tier for prototyping
- Analyst expertise (SQL/Python) required
- Fewer NLQ/AI options for end-users
- Visualization choices much less intensive than Tableau
Pricing: (USD)
- Studio (Free) – $0 without end for as much as 3 customers. This consists of core SQL/Python/R analytics, non-public knowledge connections, 10MB question restrict, and many others. Good for preliminary growth and testing of embedded concepts.
- Professional (Enterprise) – Begins round ~$6,000/yr (estimated). Mode doesn’t checklist fastened costs, however third-party sources point out professional plans within the mid four-figure vary yearly for small groups.
- Enterprise – Customized pricing, usually five-figure yearly as much as ~$50k for big orgs. Consists of all Professional options plus enterprise safety (SSO, superior permissions), customized compute for heavy workloads, and premium assist.
Go to Mode →
The right way to Select the Proper Embedded Analytics Device
Deciding on an embedded analytics answer requires balancing your organization’s wants with every device’s strengths. Begin along with your use case and viewers: Contemplate who will likely be utilizing the analytics and their technical degree. In the event you’re embedding dashboards for non-technical enterprise customers or prospects, a device with a simple UI could possibly be essential. Conversely, in case your software calls for extremely customized analyses or you could have a powerful knowledge science workforce, a extra versatile code-first device is perhaps higher.
Additionally consider whether or not you want a totally managed answer (extra plug-and-play, e.g. Explo or Domo) or are keen to handle extra infrastructure for a doubtlessly extra highly effective platform (e.g. self-hosting Qlik or Sisense for full management). The scale of your organization (and engineering assets) will affect this trade-off – startups usually lean in the direction of turnkey cloud companies, whereas bigger enterprises would possibly combine a platform into their current tech stack.
Integration and scalability are essential components. Have a look at how effectively the device will combine along with your present techniques and future structure. Lastly, weigh pricing and complete price of possession in opposition to your funds and income mannequin. Embedded analytics instruments differ from per-user pricing to usage-based and glued OEM licenses. Map out a tough projection of prices for 1 yr and three years as your person depend grows.
FAQs (Embedded Analytics and Reporting)
1. What are the principle variations between Tableau and Energy BI?
Tableau focuses on superior visible design, cross-platform deployment (on-prem or any cloud), and a big viz library, nevertheless it prices extra per person. Energy BI is cheaper, tightly built-in with Microsoft 365/Azure, and nice for Excel customers, although some options require an Azure capability and Home windows-centric stack.
2. How does Sisense deal with giant datasets in comparison with different instruments?
Sisense’s proprietary ElastiCube “in-chip” engine compresses knowledge in reminiscence, letting a single node serve tens of millions of rows whereas sustaining quick question response; benchmarks present 500 GB cubes on 128 GB RAM. Competing BI instruments usually depend on exterior warehouses or slower in-memory engines for related workloads.
3. Which embedded analytics device affords the most effective customization choices?
Sisense and Qlik are stand-outs: each expose full REST/JavaScript APIs, assist deep white-labeling, and let dev groups construct bespoke visible elements or mashups—splendid once you want analytics to feel and appear 100 % native in your app.
4. Are there any free options to Tableau and Sisense?
Sure—open-source BI platforms like Apache Superset, Metabase, Redash, and Google’s free Looker Studio ship dashboarding and fundamental embedded choices at zero price (self-hosted or SaaS tiers), making them good entry-level substitutes for smaller groups or tight budgets.