Curating a Complete View of Buyer Information in Atlan
The Lively Metadata Pioneers collection options Atlan clients who’ve accomplished a radical analysis of the Lively Metadata Administration market. Paying ahead what you’ve discovered to the subsequent knowledge chief is the true spirit of the Atlan group! In order that they’re right here to share their hard-earned perspective on an evolving market, what makes up their trendy knowledge stack, revolutionary use instances for metadata, and extra.
On this installment of the collection, we meet Nevenka Perisic, Information Architect at Optimizely, a worldwide chief in digital expertise that helps greater than 10,000 companies enhance buyer lifetime worth, improve income, and develop their manufacturers by way of their flagship platform, Optimizely One. Nevenka shares how Optimizely’s Information Companies crew transitioned away from sustaining siloed knowledge after a number of mergers, into utilizing Atlan as a holistic resolution for managing knowledge.
This interview has been edited for brevity and readability.
May you inform us a bit about your self, your background, and what drew you to Information & Analytics?
I work as a Senior Information Architect at Optimizely, becoming a member of over a yr in the past. My goal is to deliver knowledge, and understanding of it, nearer to clients, serving to them see its worth to the enterprise.
Whereas finding out science at college, varied tasks uncovered me to databases. This expertise enabled me to develop important abilities, as one alternative led to a different.
My coaching proved invaluable, because it helped me keep centered and structured in understanding knowledge and appreciating the true data it supplies, distinguishing between uncooked knowledge and the worth that may be derived from it.
Optimizely is a digital expertise platform supplier that goals to be a one-stop store for entrepreneurs. Our flagship product, Optimizely One, is the business’s first working system for entrepreneurs and permits groups to attach every step of the advertising and marketing lifecycle by way of a single, unified workflow, to allow them to higher promote their merchandise digitally. Many firms lack the talents, sources, or time to deal with this, and that’s the place Optimizely is available in. We tackle that burden, providing custom-made options for every buyer. Many main manufacturers are already Optimizely clients, working intently with us to ship worth.
After I joined Optimizely, the corporate was present process vital modifications, together with a number of mergers, which created the problem of bridging silos and figuring out the place knowledge was saved. I turned a part of Information Companies, a newly established central operate chargeable for managing analytics and supporting our widespread knowledge platform in Snowflake. The crew was small, however rising as we recruited extra members. Now, we’re centered on constructing a contemporary knowledge stack to attach groups throughout Optimizely that had historically labored in isolation.
May you describe Optimizely’s journey with Atlan, to this point?
I used to be chargeable for implementing the platform, coordinating with Atlan and the information engineering crew to deliver the Optimizely occasion on-line. I designed the preliminary implementation plan with Atlan’s assist, outlining the phases, consumer tales, and short- and long-term targets.
To have interaction the enterprise, we wanted one thing tangible, so we started integrating Atlan with key knowledge sources. We shortly built-in all our main programs, incomes recognition from Atlan as one in every of their quickest clients to finish this course of. Native connectors, like Salesforce, allowed us to completely leverage Atlan’s options, and we’re working with Atlan to combine programs with out native connectors to increase entry to options like knowledge lineage, consumption, and different metrics.
What are the use instances you’ve constructed with Atlan? Who’s getting worth from it?
We built-in knowledge sources, glossaries, and dictionaries, and labored with energy customers who shortly noticed worth since they had been already aware of the software program. Now, we’re selling this worth to enterprise customers who nonetheless rely closely on spreadsheets, a course of we’re actively rolling out. I dealt with the technical integration, making all knowledge sources accessible, offered coaching so customers might discover the information and determine helpful options, and helped information Atlan’s improvement to maximise worth from the catalog.
I see Atlan not simply as a knowledge catalog, however as a set of information artifacts. Our imaginative and prescient is to attach knowledge flows, processes, and knowledge high quality on prime of the lineage offered by Atlan. We intention to supply a holistic resolution for customers who come to Atlan and say one thing like, “I would like this for a selected venture. Can I pull all these knowledge artifacts along with attributes linked to the correct phrases, glossaries, and knowledge flows?” That’s our purpose.
We’re nonetheless constructing it, because it’s an enormous process, however we’ve made progress, and customers are beginning to acknowledge its worth and actively interact with us.
What are you wanting ahead to attaining with Atlan sooner or later?
We wish to make sure that all the things our crew wants to know our clients is made accessible in Atlan as our knowledge property matures.
We’re not there but, so we’re limiting publicity for now as a result of there’s nonetheless a variety of work to be carried out. We’ve made a variety of progress in Atlan, however we have to fastidiously contemplate how one can expose significant knowledge with out creating an unusable swamp. Our intention is to supply dependable and credible data inside Atlan.
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