PRESS RELEASE
LONDON, Jan. 20, 2025 /PRNewswire/ — A brand new survey from Omdia reveals that phishing scams are the main safety menace for smartphone customers, with 24% of respondents reporting they’ve fallen sufferer to those assaults. Phishing, which incorporates fraudulent texts, emails, or calls designed to trick people into revealing delicate private info, stays a big concern as cybercriminals proceed to take advantage of unsuspecting customers.
Omdia surveyed 1,572 customers throughout the Americas, Asia & Oceania, and Europe in October 2024 for the fourth annual Omdia Cellular Gadget Safety Scorecard. The survey discovered that the subsequent commonest safety concern was malware and viruses, adopted by bodily theft, resembling pickpocketing, mugging, or snatching.
In Omdia’s current evaluation of main premium smartphones, Google’s Pixel 9 Professional and Samsung’s Galaxy S24 outperformed Apple’s iPhone 16 Professional and different Android-based units, together with the OnePlus 12, Xiaomi 14, and Honor Magic 6 Professional. Anti-phishing safety proved to be a weak spot throughout all units, as none efficiently intercepted all phishing texts, calls and emails.
Simulated spam calls revealed that each one Android units from Google, Xiaomi, OnePlus, Honor, and Samsung efficiently flagged suspected spam calls earlier than customers answered, whereas the iPhone 16 Professional lacked related voice name safety.
Not one of the examined units totally No system flagged simulated phishing emails from Gmail as phishing, solely figuring out them as spam when despatched from Google’s SMTP.
Regardless of gaps in detecting phishing texts and emails, units with Google Secure Searching protections efficiently blocked the hyperlink from opening, displaying a warning display screen and requiring consumer affirmation to proceed. Efficiency throughout browsers diverse considerably: Samsung Web successfully blocked most hyperlinks, together with superior customized URLs, whereas Xiaomi Mii and OnePlus Web browsers didn’t warn customers about identified malicious hyperlinks, underscoring inconsistencies in Android system’s safety.
“The shortage of safety safety, notably in opposition to the rising menace of phishing assaults, is eroding client belief,” mentioned Omdia Senior Analyst, Aaron West. “When customers had been requested if their belief following a safety concern elevated (resulting from how properly the difficulty was dealt with) or decreased, 73% reported that they had lowered belief within the smartphone model and working system developer.”
“Regardless of the newest protections in place by some producers, it’s tough to guard 100% in opposition to phishing makes an attempt, highlighting the severity of the difficulty and potential affect to customers. That mentioned, smartphone producers can (demonstrated by the extra superior phishing safety capabilities obtainable) and may have a greater baseline of phishing safety – resembling voice name safety, and all Android units making use of Google’s Secure Searching protections,” mentioned Hollie Hennessy, Principal Analyst, Omdia. “This must be paired with consciousness exercise from producers and the broader business to assist customers be vigilant and ready”.
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