Google undoubtedly dominates the desktop browser market, whereas Microsoft Edge has proven notable progress in current instances. Nonetheless, Firefox continues to face challenges in attracting new customers.
In an effort to show the tide, Mozilla is testing a contemporary strategy that might persuade extra individuals to change their default browser on Home windows.
Mozilla is rolling out a brand new characteristic in Firefox to make it simpler so that you can set it as your default browser throughout set up.
BleepingComputer put in the Firefox beta launch, and we observed a brand new setup display that helps you customise your browser proper after putting in it. It highlights that Firefox is backed by a non-profit and works to guard your privateness by stopping corporations from secretly monitoring you on-line.
The display provides you three choices: pinning Firefox to your taskbar, setting it as your default browser, and importing knowledge from one other browser.
You’ll be able to choose the choices you need and click on “Save and proceed” to maneuver ahead.
This modification is tied to one other experiment that goals to streamline the onboarding course of for customers who obtain Firefox by way of particular advertising and marketing campaigns.
If a consumer chooses to put in Firefox from a marketing campaign that advertises it because the “default browser,” Firefox will now deal with the setup course of mechanically, eradicating the necessity for guide configuration.
The characteristic works by embedding a novel identifier, known as an attribution marketing campaign ID, into the light-weight “stub installer” that you simply obtain from Mozilla’s web site.
When customers run Firefox for the primary time, the browser detects this identifier.
If the identifier matches the marketing campaign to “set Firefox because the default browser,” Firefox initiates a background process to set itself because the default on the consumer’s system.
As reported by WindowsReport, the characteristic is at the moment being examined in Firefox’s Nightly and Beta releases to iron out any points earlier than it turns into extensively out there in Firefox 135.