Meta Quest Professional
Meta’s chief know-how officer has all however confirmed reviews that the corporate is abandoning its plan to tackle the Apple Imaginative and prescient Professional with a equally highly effective gadget.
Proper earlier than the announcement of the Apple Imaginative and prescient Professional, Meta “leaked” its four-year plan for digital and combined actuality headsets. A key a part of that plan was the event of what was identified internally as La Jolla, however would maybe have change into identified the world as Apple Imaginative and prescient Professional’s closest rival.
As first noticed by The Data, Meta started growth work in November 2023, however then cancelled the mission round mid-August 2024. Reportedly, the choice was made at a product evaluation assembly attended by Meta CEO Mark Zuckerberg and Chief Expertise Officer Andrew Bosworth, amongst others.
Following the report, Meta’s CTO Andrew Bosworth responded with a message on Threads, though he didn’t immediately acknowledge the publication.
“Simply your commonly scheduled public service announcement: we now have many prototypes in growth always,” he stated. “However we do not deliver all of them to manufacturing.”
“We transfer ahead with some, we cross on others,” he continued. “Selections like this occur on a regular basis, and tales based mostly on chatter about one particular person choice won’t ever give the actual image.”
It is actually true that Meta is continuous to work on completely different headsets. But it surely seems to have dropped its Apple Imaginative and prescient Professional competitor, codenamed La Jolla, and probably due to price points.
There may be the truth that the $3,500 Apple Imaginative and prescient Professional has but to change into a dramatic success. However reportedly Meta was targeted on holding the price of the La Jolla headset underneath $1,000, and it merely was not attainable.
It is believed that La Jolla would have used micro OLED shows, identical to the Apple Imaginative and prescient Professional. Whereas not particularly identified, the price of these alone is prone to have been an element.
Two unspecified sources inside Meta stated that it was attainable that the La Jolla headset may very well be revived. But in addition that know-how developed for it, reminiscent of gaze monitoring, can be utilized in different merchandise.
Meta has not formally introduced the cancellation of the mission, however as demonstrated with the failed Meta Quest Professional, it tends to not.