Meta has canceled work on a high-end blended actuality headset that it was creating to compete with the Apple Imaginative and prescient Professional, stories The Info. Meta this week informed workers to give up engaged on the system following a product evaluation assembly that concerned Meta CEO Mark Zuckerberg.
The now-canceled system was slated for launch in 2027, and it was meant to be geared up with high-resolution micro OLED shows, which is what Apple used for the Imaginative and prescient Professional. Meta was aiming to promote the system for underneath $1,000, however that was not going to be potential with the excessive value of the shows.
Meta is constant growth on the Quest 4, a successor to the Quest 3, and that headset may come out in 2026. The Quest 3 is priced at $500, which can also be the probably goal value level for its successor. Meta can also be specializing in software program somewhat than {hardware}, and it introduced a Horizon OS platform for third-party {hardware} makers earlier this yr.
When the Imaginative and prescient Professional launched, Meta hoped that the system would reinvigorate the headset market and validate Zuckerberg’s main push into the AR/VR house. As an alternative, Apple has struggled with shopper attraction, and curiosity within the Imaginative and prescient Professional has waned over time.
Enthusiasm concerning the Imaginative and prescient Professional began dying down only a month after it launched, and fewer clients visited Apple retail shops for demonstrations. Apple reduce Imaginative and prescient Professional shipments in April, and the corporate is unlikely to promote even 500,000 of the headsets in 2024. Because of this, Apple has stopped work on a second-generation high-cost Imaginative and prescient Professional and is as a substitute specializing in making a lower-cost mannequin with fewer options and a value nearer to high-end iPhones.
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