The enterprise contact info for 122 million folks circulating since February 2024 is now confirmed to have been stolen from a B2B demand technology platform.
The info comes from DemandScience (previously Pure Incubation), a B2B demand technology firm that aggregates knowledge.
Knowledge aggregation is the method of gathering, compiling, and organizing knowledge from public sources to create a complete dataset useful for digital entrepreneurs and advertisers in creating wealthy “profiles” used to generate leads or advertising info.
Within the case of DemandScience, the agency collected enterprise knowledge from public sources and third events, together with full names, bodily addresses, electronic mail addresses, phone numbers, job titles and features, and social media hyperlinks.
In February 2024, a menace actor named ‘KryptonZambie’’ started promoting 132.8 million data on BreachForums, claiming they had been stolen from an uncovered system belonging to Pure Incubation.
On the time, BleepingComputer contacted DemandScience concerning the allegedly stolen knowledge and was informed there was no proof of a breach. A follow-up electronic mail asking if the leaked knowledge samples belonged to DemandScience went unanswered.
“Based mostly on the put up you forwarded from a black hat hacking crime discussion board, we instantly activated our safety and incident response protocols,” Derek Beckwith, a Senior Director of Company Communications, informed BleepingComputer.
“All our programs are 100% operational, and we’ve not discovered any indication {that a} hack or breach to any of our programs or knowledge has occurred (all are secured behind firewall/VPN entry/Entry management/intrusion detection programs). We’re persevering with to watch the scenario, so it could not be acceptable to broaden additional at this level.”
Quick foward to August 15, 2024, and KryptonZambie made the dataset out there for 8 credit, which corresponds to just a few {dollars}, basically leaking the info free of charge.

Supply: BleepingComputer
As we speak, Troy Hunt printed a weblog put up confirming that the info is genuine, stating somebody uncovered within the leak contacted DemandScience and was informed that the leaked knowledge originated from a system that had been decommissioned two years in the past.
“Relating to the matter referenced in your electronic mail, we’ve carried out a radical inside investigation and conclude that none of our present operational programs had been exploited,” reads an electronic mail from DemandScience.
“We additionally conclude that the leaked knowledge originated from a system that has been decommissioned for roughly two years.”
Hunt confirmed different folks’s knowledge within the leak, together with his personal document, which contained knowledge from when he labored at Pfizer.
All 122 million distinctive electronic mail addresses from the stolen dataset have now been added to Have I Been Pwned, and uncovered subscribers will obtain notifications concerning the breach.