PRESS RELEASE
(Paris, France) – October 31, 2024 – As counterfeiting represents a worldwide problem for manufacturers and societies alike, Cypheme, a pioneering French firm centered on AI-powered anti-counterfeiting options, at the moment introduced that Vrai AI, its AI anti-counterfeit expertise that may detect pretend merchandise primarily based on only a image of a selected element of a product or label, purely with visible evaluation, is now obtainable to manufacturers worldwide. This ground-breaking synthetic intelligence, which is ideal for corporations throughout a number of verticals (i.e.: jewellery, prescription drugs, electronics, style, and so forth.), is straightforward to implement and solely requires the usage of a smartphone to maintain a manufacturers’ fame and clients protected.
Lacoste, a world-renowned style model, is the primary firm to pioneer the usage of this expertise, marking a significant milestone within the worlds of AI growth, the style business and the worldwide battle towards counterfeiting. Already, Cypheme’s ground-breaking resolution has achieved a close to good stage of accuracy of 99.7% for Lacoste, serving to them simply determine pretend merchandise and take away them from the market.
By incorporating Cypheme’s highly effective expertise, which examines microscopic visible particulars of a selected characteristic of the product, the AI can differentiate an actual from a pretend, a lot in a manner just like a human skilled. No modification of the product, no particular label, or hidden marker is required. For Lacoste, Cypheme makes use of the well-known and iconic crocodile emblem to determine fakes amongst all kinds of Lacoste merchandise. This represents an unprecedented technological leap within the battle towards counterfeiting that would play a significant half in fixing or mitigating disaster linked to the legal exercise throughout a number of areas and sectors.
For sure varieties of merchandise, nonetheless, the usage of Cypheme’s “Noise Print Label,” a proprietary fingerprint anti-counterfeit label that protects each product it’s affixed on, can also be obtainable. Noise Print is an anti-copy label that makes use of a sophisticated set of algorithms powered by a man-made neural community that verifies a product’s authenticity. Nonetheless, it doesn’t cease there. Noise Print may also assist hint again the origin factors the place pretend merchandise are identified to be made.
“Right this moment, in accordance the European Union Company for Regulation Enforcement Cooperation, counterfeiting represents 2.5% of the world’s commerce, or $461 billion, and places low-quality items in the marketplace, producing dangers for well being, well-being, safety and security,” explains Hugo Garcia-Cotte, CEO, Cypheme. “Implementing anti-counterfeiting applied sciences helps manufacturers fight piracy, safe operations, improve income and enhance buyer engagement, nonetheless they don’t cease at simply that, they’ve a a lot bigger influence, serving to form safer societies general.”
About Cypheme
Cypheme is a pioneering French firm centered on AI-powered anti-counterfeiting options. With their AI expertise, Vrai AI, they goal to make counterfeit commerce an unattractive exercise for all folks of the world. Cypheme’s expertise is utilized in many various industries and international locations to safeguard folks from the detrimental influence of pretend items. For extra data, go to https://www.cypheme.com/.