Kia & LG Electronics Associate to Showcase New PBV Ideas for Work & Play

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• Kia and LG Electronics cooperate to current idea fashions for cellular skilled and leisure areas primarily based on Kia’s Platform Past Cars (PBVs)
• The PV5 Spielraum Studio idea for cellular work and the PV5 Spielraum Glow cabin idea for out of doors actions debut on the 2025 Seoul Mobility Present
• Kia and LG are collaborating to launch the idea fashions within the second half of 2026

Kia Company and LG Electronics at the moment introduced a partnership to collaborate on the implementation of mobility area options primarily based on PBV (Platform Past Car) know-how.

The businesses signed a Memorandum of Understanding (MOU) on the Kia pavilion on the 2025 Seoul Mobility Present, held at KINTEX in Goyang, South Korea, and unveiled idea fashions for cellular work and leisure areas that incorporate superior dwelling home equipment into Kia’s PBVs.

The MOU signing ceremony was attended by Gained-Jeong Jeong, Government Vice President and Head of Korea Enterprise Division at Kia, and Lyu Jae-cheol, president of the LG House Equipment Answer Firm.

The settlement brings collectively Kia’s PBV know-how and LG’s experience in AI options. The businesses purpose to supply custom-made area experiences for customers, tailor-made to totally different existence and work wants, by integrating superior dwelling home equipment into PBVs. This may allow customers to remodel the automobile into a personalised workplace, studio, lounge, and many others.

“By providing mobility area options that mix cars with dwelling home equipment, we purpose to guide a transformative shift in prospects’ existence,” mentioned Gained-Jeong Jeong, Government Vice President and Head of Korea Enterprise Division at Kia. “This partnership with LG Electronics advances the core worth of PBVs, contributing to a brand new mobility paradigm the place autos evolve into personalised areas for dwelling and dealing.”

PV5 Spielraum ideas

Kia and LG are showcasing two PV5 Spielraum idea fashions on the Kia pavilion throughout the 2025 Seoul Mobility Present, held from April 4 to 13. The phrase ‘Spielraum’ — German for ‘play area’ — displays the idea of versatile mobility environments.

• Spielraum Studio idea: The Spielraum Studio idea is geared toward solo entrepreneurs who journey ceaselessly, requiring each workspace and storage. It options LG’s AI-powered dwelling home equipment, resembling its modular Stylers_^[1], sensible mirrors, and occasional machines, that are built-in to optimize the PV5’s inside. The AI system can monitor the consumer’s enterprise schedule, calculate the remaining journey time to the vacation spot, and advocate equipment settings accordingly.

• Spielraum Glow cabin idea: The Spielraum Glow cabin idea is designed to cater to the rising demand for automotive picnic experiences. It contains home equipment resembling fridges, lightwave ovens, and wine cellars, seamlessly supporting a variety of out of doors leisure actions. Every equipment has MoodUP™ panels_^[2] that regulate shade primarily based on the consumer’s preferences, offering a singular expertise.

The 2 corporations are working collectively to convey the idea fashions to market within the second half of 2026. With this settlement as a place to begin, additionally they plan to cooperate in creating superior dwelling home equipment and AI options that may streamline and improve on a regular basis duties.

[1] LG Styler is LG’s clothes care answer designed for garment caring, specializing in sanitization and deodorization via TrueSteam™ Expertise. It additionally reduces wrinkles with its shifting hanger and steam.

[2] The MoodUP panel is a characteristic in LG MoodUP™ fridges that enables customers to vary the colour of the door panel through LG ThinQ™ app, enabling the customization of colours to match the popular environment or temper.