He introduced Apple’s {hardware} design to new heights — may Jony Ive do the identical for the burgeoning marketplace for AI-focussed {hardware}?
That’s the hope for Ive’s subsequent mission, which is able to see the veteran designer crew up with ChatGPT developer OpenAI for a brand new {hardware} machine leveraging the corporate’s fast-growing synthetic intelligence merchandise.
The partnership — rumored earlier this yr — has now been confirmed in a New York Occasions profile
The pair have agreed to companion on a brand new “synthetic intelligence machine firm” for a product “that makes use of AI to create a computing expertise that’s much less socially disruptive than the iPhone,” in response to the article. Not that Apple itself is averse to AI integrations — the most recent iOS 18
However iPhones, together with the model new iPhone 16 iPhone 16 Professional
A tool revolution to come back?
Ive’s mission gained’t be the primary to attempt to make a bespoke, built-for-purpose AI {hardware} design. However early forays into the market have been combined at greatest.
The Rabbit R1 launched earlier this yr, and charmed with its cutesy phone-like design. However its precise usefulness, swapping out conventional apps for generative AI responses, proved clunky. Likewise, the Humane AI pin launched to nice hype, however quickly fell flat of the restrictions its wearable kind issue introduced.
But when anybody can create an AI machine kind issue that really works, it’s Ive. His meticulous consideration to element has been vastly influential on this planet of tech, revolutionizing computing machine design. If his focus was ever in query, take this secondary snippet from the article: he’s simply spent 5 years engaged on a e-book concerning the historical past of buttons.
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