Samsung not too long ago introduced a brand new partnership with Assurant that may deliver 300 new locations to have your Galaxy product repaired. That is excellent news, and any transfer towards extra and higher customer support after the sale is nice to see. However Samsung can achieve this significantly better.
9 months of yearly, Samsung is the biggest electronics retailer on the earth; second-place Apple can solely finest its numbers the month after a brand new iPhone is introduced. Samsung is the world’s largest client electronics producer. There isn’t a purpose it should not supply one of the best customer support, too.
There’s an easy-to-follow formulation right here; when you guessed the Apple Retailer, you are proper. You may not wish to learn this, however Samsung might construct just some fashions of Galaxy telephones and promote assist contracts that embrace pleasant, useful folks employed by the corporate in a Galaxy retailer who’re skilled to repair any subject. If in case you have bother along with your Galaxy cellphone, watch, pill, laptop computer, or earbuds, deliver them to the closest one and get them mounted or changed whereas ready. This works within the West, and we all know it really works as a result of we are able to see it.
Samsung might proceed to supply its full portfolio of merchandise with out the Galaxy branding for individuals who aren’t trying to spend $1,000 or extra as a substitute of contemplating a brand new “luxurious” model identify like it’s rumored to be doing. This could let the Galaxy identify imply extra, not much less.
Many individuals assume Samsung builds among the most interesting client electronics accessible. I am one in all them. The supplies, construct high quality, match and end, and total bundle of a Samsung cellphone or pill are second to none. The corporate is taking the time and assets to enhance its software program choices and has turned itself round from being a laughing inventory just some years in the past to constructing one thing folks love. The subsequent logical transfer is to deal with its clients to the identical A+ degree of assist, and a method to do this is by opening extra bodily shops clients might simply stroll into after they need assistance.
Samsung has some flagship shops in just a few cities in the US, however my guess is that a lot of you in all probability have not seen a Samsung retailer or would know the place to seek out one.
I believe it will be transfer and a profitable one at that. I will be blunt — “poor” folks do not buy Galaxy S Ultras or Galaxy Z Folds. Poor folks aren’t shopping for iPhone 16 Professional Max telephones, both. You do not have to be wealthy to afford Samsung’s newest and biggest, however you’re going to have a sure degree of disposable earnings. When you’re studying this, you in all probability fall into this class.
With a lot invested right into a product, paying $10 a month or $100 a 12 months for top-tier assist is not a nasty thought. Persons are paying it now, solely to be left to cope with over-the-phone assist or third-party shops the place strolling out with an answer an hour later is not a assure. If this concept did not earn money, Apple would not be doing it. Apple would not function any space of its enterprise at a loss.
You will not be prepared to pay for this “privilege,” however I will guess loads of folks would. A Galaxy Retailer in all of the locations the place you’d discover an Apple retailer would make good sense, and never simply large flagship shops in just a few large cities throughout the nation. Even smaller shops in malls the place there is a good quantity of visitors would make sense, and Samsung might even put them proper throughout from Apple shops simply to piss them off.
I am not making an attempt to say Samsung might ever have the … rabid … fandom that Apple has, the place folks would line up across the block to purchase the brand new Galaxy cellphone. I am saying that is not what retains an Apple Retailer worthwhile; product gross sales and paid customer support all year long are the place the cash is. Samsung can attempt to get its share of that cash whereas providing us the extent of buyer assist we deserve once we pay for it.