Between round 2009 and 2011, it was repeatedly rumored that Apple can be releasing a TV, however that clearly by no means occurred.
Now, a decade-and-a-half later, Bloomberg‘s Mark Gurman says the thought is again on the desk.
In his Energy On e-newsletter at this time, Gurman briefly talked about that Apple has been “evaluating” the “thought of constructing an Apple-branded TV set.” He didn’t present any additional particulars concerning the TV, however he stated it could possibly be one in every of a number of new good dwelling units that Apple releases if its rumored wall-mounted good dwelling hub is profitable.
It feels like Apple remains to be within the very early phases of contemplating a TV, so it’s doubtless years away from launching, if it ever involves fruition. However, it reignites the thrilling chance of Apple competing within the TV-set business in a extra direct means. At present, the corporate solely sells the Apple TV field that connects to a TV for streaming.
It stays to be seen how Apple would compete with different TV manufacturers by way of show specs, options, and pricing. A variety of TV units from manufacturers like LG, Samsung, and Vizio already supply AirPlay, HomeKit, and Apple TV+, however an Apple-branded TV might have even deeper integration with the Apple ecosystem of units. Apple’s TV would virtually actually supply a really premium design as nicely.
The TV-set business is understood to be very aggressive with low revenue margins, however maybe Apple might launch a high-end TV.
Steve Jobs instructed his biographer Walter Isaacson that he deliberate to reinvent the TV earlier than he sadly handed away, saying that he had “lastly cracked it.” He added that it will have had “the best person interface you can think about.”
In 2010, nonetheless, Apple’s then-COO, now-CEO Tim Prepare dinner stated the corporate had “no real interest in being within the TV market.” After all, it has been a very long time since he made that remark, and issues can all the time change. We will see.