Whenever you consider social media, you may image viral TikTok dances or humorous memes on X. Within the enterprise realm, you may envision shopper manufacturers seizing trends-or creating them. Nonetheless, for B2B entrepreneurs, social media may not instantly stand out as an important a part of the advertising toolkit. But, overlooking it might imply lacking vital alternatives.
In right this moment’s advertising panorama, 83% of B2B consumers require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to develop model consciousness or appeal to new prospects on a finances, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has developed from a “nice-to-have” to a “need-to-have” device for constructing model status.
Crafting a social media technique, nonetheless, is not any easy activity—it requires curating content material, scheduling posts, and analyzing channels. Consultants recommend posting wherever from as soon as every week to a number of instances each day, relying on the platform.² So, how will you successfully handle this quantity?
Stream social content material with Cisco Advertising and marketing Velocity
Enter Cisco Advertising and marketing Velocity (MV), an award-winning co-marketing platform out there completely to our Cisco companions. MV provides a social stream characteristic, permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be routinely revealed to your accounts.
MV acts as your social strategist, managing put up quantity by means of auto-publishing or supplying you with the choice to approve and customise posts. You’ll be able to tailor your focus by deciding on particular matters, areas, and even languages. For extra insights on this characteristic, try our coaching sources.
Social media as demand technology in Cisco Advertising and marketing Velocity
Past constructing model status, social media performs a crucial position in demand technology— actually, 54% of B2B entrepreneurs generate leads by means of social media platforms.³ It’s an important device through the higher funnel levels, the place informative content material can increase purchaser consciousness and curiosity.
Visible storytelling has change into particularly vital, with short-form movies and pictures delivering the highest ROI for almost half of entrepreneurs.⁴ Cisco Advertising and marketing Velocity can assist companions take full benefit of those tendencies.
For instance, our AI-Prepared Knowledge Heart associate marketing campaign is designed to draw new prospects by means of Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embrace curated posts, participating social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these property to spice up visibility and join with their target market extra successfully.
Observe social metrics in Cisco Advertising and marketing Velocity
We additionally ought to always remember—analytics full the image. With Cisco Advertising and marketing Velocity, companions achieve entry to social dashboards to trace and optimize their social media efforts. These dashboards will let you analyze efficiency information, refine methods, and make data-driven selections for future campaigns.
All in all, managing social media could be a vital funding, typically starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Happily, Cisco companions achieve entry to Advertising and marketing Velocity’s complete social media administration instruments—at no extra price.
From automating content material to monitoring metrics, Cisco Advertising and marketing Velocity simplifies the complexities of social media administration, serving to companions save time, cut back prices, and obtain measurable outcomes.
Discover Advertising and marketing Velocity’s social media capabilities right this moment to remodel your advertising method.
For added coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
[1] 2024 Digitalzone B2B Purchaser Beat, Particular Version
[2] Hootsuite, https://weblog.hootsuite.com/how-often-to-post-on-social-media/
[3] Optin Monster, https://optinmonster.com/social-selling-statistics/
[4] Hubspot, 2025 Hubspot State of Advertising and marketing Report
We’d love to listen to what you assume. Ask a Query, Remark Under, and Keep Linked with #CiscoPartners on social!
Cisco Companions Fb | @CiscoPartners X/Twitter | Cisco Companions LinkedIn
Share: