Apple analyst Ming-Chi Kuo as we speak stated demand for the iPhone 16 Professional and iPhone 16 Professional Max has been “decrease than anticipated” for the reason that units grew to become obtainable to pre-order within the U.S. and dozens of different international locations on Friday. Kuo stated his information is predicated on a “provide chain survey” and delivery estimates listed on Apple’s on-line retailer.
Kuo estimated that gross sales of all 4 iPhone 16 fashions reached about 37 million models within the first weekend after Apple started accepting pre-orders, which is down practically 13% in comparison with first-weekend gross sales of the iPhone 15 collection final 12 months. The analyst stated a key issue for the decline is the decrease demand for the Professional fashions, with first-weekend gross sales of the iPhone 16 Professional and iPhone 16 Professional Max estimated to be down 27% and 16%, respectively, in comparison with iPhone 15 Professional and iPhone 15 Professional Max gross sales throughout the equal interval final 12 months.
The usual iPhone 16 and iPhone 16 Plus have seen increased demand than the iPhone 15 and iPhone 15 Plus throughout the first weekend of gross sales, however this has not been sufficient to offset the decrease demand for the Professional fashions, in response to Kuo.
Kuo stated a serious purpose for the iPhone 16 Professional fashions having lower-than-expected demand is that Apple Intelligence is not going to be obtainable on the units after they launch on Friday. As an alternative, the primary Apple Intelligence options are rolling out with iOS 18.1 in October. As well as, the analyst stated the iPhone is dealing with “intense competitors” in China.
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