Posted by Robbie McLachlan – Developer Advertising and marketing
In our newest #WeArePlay movie, which celebrates the individuals behind apps and video games on Google Play, we meet Clément, the founding father of Think about Video games. His sport, My Beautiful Planet, turns informal cellular gaming into tangible environmental motion, planting actual bushes and supporting reforestation tasks worldwide. Uncover the inspiration behind My Beautiful Planet and the influence it’s had to this point.
What impressed you to mix gaming with constructive environmental influence?
I’ve all the time cherished gaming and believed in know-how’s potential to sort out environmental challenges. However it was my time working with an NGO in Madagascar, the place I witnessed firsthand the devastating results of environmental adjustments that really sparked my mission. Combining gaming and sustainability simply made sense. Billions of individuals play video games, so why not harness that leisure to create real-world influence? To this point, the outcomes converse for themselves: we have constructed an engaged world group dedicated to defending the surroundings.
How do gamers in My Beautiful Planet make real-world variations by way of the sport?
With My Beautiful Planet, planting a tree within the sport means planting an actual tree on this planet. Our group has already planted over 360,000 bushes by way of partnerships with NGOs like Graines de Vie in Madagascar, Kenya, and France. We have additionally supported ocean-cleaning, bee-protection, and drone reforestation tasks.
Balancing enjoyable with influence was key. Gamers wouldn’t keep only for the mission, so we centered on making a genuinely enjoyable match-3 fashion sport. As soon as gameplay was robust, we made real-world actions like tree planting core rewards within the sport, serving to gamers really feel naturally related to their influence. Our aim is to continue to grow this mannequin to guard biodiversity and combat local weather change.
Are you able to inform us about your drone-led reforestation undertaking in France?
Our newest initiative includes utilizing drones to reforest areas severely impacted by insect infestations and different environmental points. We’re dropping over a million specially-coated seeds by drone, which is a totally new and environment friendly approach of reforesting massive areas. It’s thrilling as a result of if this pilot succeeds, it might be replicated worldwide, considerably boosting world reforestation efforts.
How has Google Play helped your journey?
Google Play has been essential for My Beautiful Planet – it is our fundamental distribution channel, with about 70% of our gamers coming by way of the platform. It makes it extremely straightforward and handy for anybody to obtain and begin enjoying instantly. which is important for participating a world group. Plus, from a developer’s standpoint, the pliability, responsiveness, and highly effective testing instruments Google Play gives have made launching and scaling our sport quicker and smoother, permitting us to focus much more on our environmental influence.
What’s subsequent for My Beautiful Planet?
Proper now, we’re centered on increasing the sport expertise by including extra participating ranges, and introducing thrilling new options like integrating our eco-friendly cryptocurrency, My Beautiful Coin, into gameplay. Following the success of our first drone-led reforestation undertaking in France, our subsequent step is monitoring its influence and increasing this method to different areas. In the end, we purpose to construct the world’s largest gaming group devoted to defending the surroundings, empowering tens of millions to make a distinction whereas having fun with the sport.
Uncover different inspiring app and sport founders featured in #WeArePlay.