How Evernote grew to become an ideal productiveness app once more

For therefore a few years, the Evernote elephant was a very iconic emblem. Evernote was one of many first productiveness apps to embrace smartphones, to allow cross-platform sync, and to make it very easy to retailer and create virtually something. And so Evernote was enormous.

However Peak Evernote was roughly a decade in the past. Since then, the product has typically felt stagnant (or worse), the corporate churned by executives and enterprise plans, and it appeared like Evernote was slowly turning right into a zombie app. Not gone, not even forgotten, simply form of… there.

In 2022, when Bending Spoons acquired the corporate and shortly after laid off practically all its employees, tens of millions of Evernote customers had been confused about what the longer term held for the instrument that they had relied on for thus lengthy. Issues acquired even worse when the corporate went primarily silent for months. However since then, the narrative and tempo round Evernote has shifted fairly dramatically. In 2024 specifically, Evernote has shipped a laundry record of latest options, retooled its design, added some core new performance, and made the app start to really feel fashionable once more. With all that change has come a shift in worth, too — and never everybody’s thrilled.

On this episode of The Vergecast, the third and closing installment in our collection about productiveness and digital life, we sit down with Federico Simionato, the Evernote product lead at Bending Spoons. We speak in regards to the acquisition course of, how he perceives Evernote in in the present day’s panorama, what it took to begin delivery new stuff once more, why Bending Spoons modified the subscription worth, and far more.

We additionally discuss the way forward for Evernote, and productiveness instruments typically. Evernote is greater than 20 years previous, and is as such stuffed with previous concepts about what folks need and the way they need to use it. Simionato and his group are tasked with determining how AI suits into Evernote, how the product ought to combine with all the opposite instruments that now exist, and turning Evernote into one thing that works for the previous customers and appeals to new ones.

If you wish to know extra in regards to the issues we focus on on this episode, listed here are some hyperlinks to get you began: