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November noticed plugin EVs take 94.9% share in Norway, up from 90.6% 12 months on 12 months. BEV gross sales grew 30% YoY, taking nearly 94% share. General auto quantity was 11,689 items, up 13% YoY. Tesla took the highest two spots, with the Mannequin Y and Mannequin 3.
November’s auto gross sales noticed mixed EVs take 94.9% share in Norway, comprising 93.6% full electrics (BEVs), and 1.3% plugin hybrids (PHEVs). These evaluate with YoY figures of 90.6% mixed, with 81.6% BEV, and 9.1% PHEV.
The coverage modifications that got here into impact in January 2024 look like bearing fruit. PHEVs have been not significantly favoured underneath the brand new tax guidelines, and that has meant that BEVs have steadily climbed in the direction of an ever increased proportion of auto gross sales. All different powertrains are actually in hint quantities.
As we mentioned final month, there’s nonetheless some progress to be made for BEVs to cowl fractional edge-cases comparable to contained in the arctic circle, within the deep winter, for distant obligation, together with for towing. That is why diesel gross sales, for now, maintain on to a tiny however enduring market share. These uncommon use-cases are the place EREVs would possibly play a helpful transitional position till battery know-how improves nonetheless additional (which it definitely will in time).
In accordance with one very useful remark underneath final month’s report, the Skoda Octavia and Kodiak collectively account for round 40% of Norway’s diesel automotive gross sales in 2024. These platform-sharing VW Group fashions are at present not supplied in a PHEV model in Norway (they’re in different markets), which is likely to be an unlucky side-effect of 2024’s tougher taxation regime for PHEVs. The taxation coverage would possibly maybe be making them costlier up-front than diesels. If anybody has insights into this obvious anomaly, please leap in to the feedback.
Our similar correspondent reported {that a} good portion of the remaining diesels are working 4WD pickup vans just like the Isuzu D-Max, and Toyota Hilux, which absolutely typically are used for distant work (together with towing) in farming fields and forests. That is an space the place Maxus have missed a trick by nonetheless not providing a 4WD model of their in any other case rugged and competent T90 pickup truck, which has been on sale in Norway for 18 months already.
Maybe Maxus’ newly introduced eTerron 9 — which does have 4WD, in addition to a 102 kWh LFP battery — will come to Norway quickly? The eTerron 9 is already producing orders on Maxus’ UK web site. Working automobiles additionally symbolize a phase the place BYD might supply a pickup variant of the Shark PHEV (which has 100 km of WLTP vary). The Shark is meant to be coming to Europe in 2025.
Would possibly the Norwegian authorities contemplate compromise taxation coverage for long-range PHEVs (and EREVs) — these with 100+ km of rated vary — in sure (utilitarian) car segments, not less than quickly? When you have different concepts about displacing the residual diesel and HEV gross sales which might be purchased for demanding obligation in distant areas contained in the arctic circle (together with for emergency automobiles), please leap into the feedback.
Greatest Promoting BEV Fashions
After Tesla’s timeout in October, the model took again the highest two finest promoting mannequin spots in November. The Mannequin Y led, with 1,487 items, and the Mannequin 3 got here second, with 763 items.
In third place, not far behind the Mannequin 3, was the Volkswagen ID.4, with 721 items, its highest month-to-month quantity in H2 2024. 
Most modifications within the rankings have been small, and there have been no nice surprises. We will word that the brand new Ford Explorer settled again to (a nonetheless very respectable) 277 items, from the 407 items in October. Is that this quantity (and a rank within the prime 15) its steady-state going forwards?
The brand new Audi Q6 and Porsche Macan cousins stayed pretty steady within the second half of the desk, in 14th and =fifteenth positions respectively, and likewise might have discovered their consolation zone.
There have been a few attention-grabbing new debuts in November. The brand new BYD Sealion SUV made a robust begin with 135 items, touchdown simply off the desk, in twenty second spot. The BYD Sealion is a mid-large SUV coupe, at 4,830 mm in size, with a beginning worth of 469,900 NOK (€40,400) for the bottom model. This model has a 91.3 kWh (usable) battery, with fairly quick DC charging (10% to 805 in 24 minutes), with AWD and loads of efficiency (530 PS). It is a nice worth BEV, and will show common in Norway, so let’s see the way it will get on.
At nearly the identical quantity, the brand new Kia EV3 additionally debuted in November, with 120 items and twenty fourth spot. The EV3 will ultimately change the Kia Niro, which has been a very fashionable BEV in Europe since launching in 2018. For more information concerning the new Kia Ev3, see our current protection.
The ultimate attention-grabbing debutant is the Dongfeng Nammi Field, which landed with 23 items. I lined the Nammi Field again in March, when wanting on the Dacia Spring’s friends within the Chinese language market. I requested “Will Dacia Spring’s Rivals In China Come To Europe?” and Dongfeng has answered that query within the affirmative. The Nammi Field is a small hatchback, with a size of 4,020 mm, a rated vary of 310 km WLTP (from its 42.3 kWh battery), and an reasonably priced worth of 199,900 NOK (€17,200).
The Nammi Field is presumably the most effective worth BEV at present obtainable in Europe, and will do nicely in Norway. Why? It undercuts the (post-tax) worth of most of the economy-car ICE and HEV fashions (that are nonetheless promoting a whole bunch of items per quarter in Norway) by round €10,000!
The Nammi Field has simply sufficient vary (and okay DC charging) to be a modest all-rounder for some drivers, and to be a second-car for a lot of households. That is precisely the type of easy, reasonably priced, but competent BEV that European motorists have been crying out for (and which has powered the Chinese language auto market’s stratospheric transition).
The Nammi Field’s success will probably rely much less on its inherent capabilities (and worth proposition), and extra on what sort of vendor community and repair help Dongfeng can prepare in Norway. Let’s hold a detailed eye on this one.
We now flip to the 3-month rankings:
The 2 Teslas are clearly nonetheless dominating by a robust margin in Norway. 12 months so far, simply these two fashions, with 21,085 mixed gross sales, nearly match the mixed gross sales of all of VW Group’s 14 BEV fashions offered in Norway (22,122 items).
By way of strikes within the prime 20, the Ford Explorer has had essentially the most spectacular rise from three months in the past. Again then it had simply seen 4 items delivered to sellers. Since then it has delivered 833 items and climbed into tenth spot. It is a nice consequence for Ford.
Additional down the record, the Audi Q6 (thirteenth), and the Porsche Macan (nineteenth), have additionally had nice outcomes over the previous three months. To not be ignored, the Xpeng G6 (18th), has additionally achieved nicely, and has been constant at round 150 month-to-month items over the previous 3 months.
The following fashions to be careful for are the BYD Sealion and the Kia EV3, which ought to each climb into the highest 20 by early subsequent 12 months, if their debut volumes are indicative.
Outlook
Norway’s broader economic system stays erratic – commonplace for a small economic system closely weighted by the export of an erratically priced international commodity. Newest knowledge from 2024 Q3 exhibits YoY GDP up by 3.5%, because of a current authorities stimulus, following a lot of the prior 12 months in unfavourable GDP territory. Inflation is at 2.6%, rates of interest stay excessive at 4.5%, and manufacturing PMI is barely down, at 50.7 factors in November, from 52 factors in October.
I’ve beforehand mentioned that there’s nonetheless a have to displace essentially the most reasonably priced remaining plugless automobiles in Norway with equally (or extra) reasonably priced BEV alternate options, and with the Dongfeng Nammi Field now launching, the Citroen e-C3 (which is barely 10% costlier) on the cusp, and the Hyundai Inster (10% extra once more) gathering reservations, this remaining piece of the puzzle is now solvable.
The opposite finish of the market, that of the hard-conditions edge-case within the far north, with area of interest working automobiles, will take a bit longer to unravel, however with the Maxus eTerron 9, and BYD Shark already promised for Europe, there’s could also be gentle on the finish of the tunnel for these segments additionally. I’ll be watching intently over the approaching months.
What are your ideas on Norway’s ultimate levels of the EV transition? What fashions (or market niches, or worth factors) are you in search of to fill the remaining areas? Please share your perspective within the feedback part under.
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