At Zafin, our mission is to assist banks modernize their core infrastructure to ship distinctive, personalised experiences to their prospects. To find out buyer relationship tiers and supply personalised rewards, we would have liked to course of important information volumes—100 million accounts with over 10 billion balances. Historically, we might have carried out this tiering software utilizing an open-source framework, Java Spring Boot, with a devoted PostgreSQL server. Nonetheless, constructing and scaling this answer with a standard tech stack proved inefficient and unsustainable at scale.
Conventional information infrastructure doesn’t scale
Like many organizations in monetary companies, we initially relied on devoted information warehousing options to energy our analytics. Whereas useful, this strategy got here with important challenges: excessive compute prices, upkeep overhead, and efficiency bottlenecks.
With a single-tenant structure, each buyer deployment requires devoted infrastructure. Since some prospects use analytics sporadically whereas others depend on it actively, this setup was costly and inefficient. Devoted infrastructure demanded fixed fine-tuning and incurred fastened prices, no matter utilization—a big effort for our engineering groups. Scaling to accommodate huge information volumes throughout tens of millions of accounts, balances, and transactions typically stretched our conventional programs to their limits.
Advanced computations, similar to processing billions of information for buyer segmentation, tiering, and analyzing relationship patterns, ran as batch jobs that had been sluggish to finish. These bottlenecks delayed time-to-insight, and our conventional strategy couldn’t sustain with the size and pace banks required.
To seamlessly present superior analytics to our prospects, we would have liked an economical, scalable platform able to dealing with huge information volumes, delivering excessive efficiency, and maintaining prices beneath management.
Migrating to Databricks to speed up information intelligence
We ran a proof of idea (POC) to match our earlier Java Spring Boot/PostgreSQL setup with the Databricks Knowledge Intelligence Platform. Right here’s how the POC empowered us to enhance our information infrastructure.
Databricks delivered as much as 10x sooner computation speeds in comparison with our earlier answer. For instance, duties that beforehand took 4,000 seconds on our earlier system are actually accomplished in simply 300 seconds. With elastic scalability, we will course of billions of transactions and balances throughout tens of millions of accounts with out compromising efficiency.
Migrating analytics workflows lowered time-to-market for brand new capabilities by 30–40% whereas requiring fewer engineering sources. In comparison with our conventional setup, Databricks helped us speed up the supply timeline of our tiering software by 30%. With much less effort spent on infrastructure administration, our engineering crew can concentrate on constructing modern options for our prospects.
Databricks’ Serverless capabilities had been a sport changer, permitting us to separate compute from storage to make sure we solely paid for the compute we would have liked. This strategy eradicated the fee burden of idle infrastructure. Cloud prices for analytics dropped by 50–70%, relying on utilization profiles. The flexibility to auto-scale primarily based on information hundreds meant that each high-traffic and sporadic-use prospects may depend on a seamless, responsive expertise with out handbook tuning.
The outcomes had been clear: Databricks provided a transformative answer that delivered superior efficiency, scalability, and cost-efficiency—all whereas assembly the stringent governance necessities of extremely regulated monetary establishments.
Delivering worth to our prospects
Databricks’ unified atmosphere permits our groups to deal with information ingestion, transformation, and analytics in a single place—enhancing productiveness and collaboration. From information ingestion to advanced SQL-based transformations and embedded analytics, the whole lot runs seamlessly on Databricks the place even non-technical customers can derive significant insights. When talking with Terry Hickey, Zafin’s Chief Income Officer, he expressed, “With the modernization of our information infrastructure, we will now assist banks effortlessly uncover actionable insights to drive progress and deepen buyer relationships.”
With Databricks because the spine of our trendy information stack, we’ve been in a position to innovate sooner and ship better worth to our prospects, together with:
- Personalization: Utilizing Databricks SQL and Notebooks, we constructed a data-intensive tiering software that evaluates buyer balances, product holdings, and transaction patterns to find out relationship tiers (e.g., Gold, Silver, Platinum). This enables banks to ship personalised rewards and advantages to prospects whereas nudging prospects towards the subsequent tier with focused engagement, rising retention and loyalty.
- Enterprise Intelligence (BI): Our embedded analytics answer, Zafin Analytics, helps line-of-business bankers achieve actionable insights into product efficiency and supply effectiveness. With Databricks’ built-in atmosphere, we offer out-of-the-box analytics to reply important questions like: How is a checking account performing available in the market? What’s the adoption charge of a promotional supply? How do buyer transaction patterns differ throughout tiers?
- Value-Environment friendly Transformations: With Databricks Autoloader, we seamlessly ingest billions of information from varied file sorts (Avro, CSV) saved in Azure Blob Storage. This, mixed with Serverless scaling, ensures that we will course of information effectively, with out over-provisioning or incurring pointless prices.
- Making certain Knowledge Governance and Compliance: Unity Catalog allows strong information governance, permitting us to isolate single-tenant buyer environments and preserve compliance with monetary companies laws.
The influence for our banking prospects is profound. The identical tiering software that beforehand took a big financial institution two years to develop can now be deployed by their prospects in simply months. It is a important time-to-market benefit that drives sooner innovation and monetization.
“It’s thrilling to see how Zafin is leveraging the Databricks platform to ship information and AI-driven improvements that empower banks worldwide. By modernizing their infrastructure, Zafin is enabling monetary establishments to unlock new alternatives for personalization, buyer engagement, and growth-faster and extra effectively than ever earlier than.”
— Junta Nakai, Vice President – International Head of Monetary Providers, Cybersecurity and Public Sector GTM | Databricks
Wanting forward: Tapping into real-time improvements
Along with enabling sooner, more cost effective information processing, the Databricks Platform has positioned us for future innovation. We’re exploring alternatives in AI and GenAI, similar to real-time tiering insights, profitability modeling, and real-time provides with Databricks’ Delta Stay Tables and streaming capabilities. To additional streamline our analytics capabilities, we additionally plan to allow Lakehouse Federation for seamless integration throughout information sources.
As we proceed to scale and innovate, we’re excited to unlock much more highly effective capabilities for our prospects—reworking information into actionable insights that drive the way forward for banking.
About Zafin
Based in 2002, Zafin is a worldwide supplier of SaaS options for core banking modernization and transformation. Our award-winning platform allows banks to innovate their enterprise fashions whereas modernizing their expertise, making certain transparency and equity for banks and their prospects. By enhancing operational effectivity, boosting income, and enhancing buyer experiences, Zafin empowers monetary establishments to realize their strategic targets.
Zafin is headquartered in Vancouver, Canada, with a presence spanning workplaces and prospects worldwide, together with main banks like ING, CIBC, HSBC, Wells Fargo, Navy Federal Credit score Union, PNC, and ANZ.
Study extra
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