At Domino’s, we’re at all times on the lookout for progressive methods to enhance our buyer expertise and ship the right pizza. Our newest mission, aptly named “Voice of the Pizza,” showcases how we’re leveraging cutting-edge expertise to take heed to our clients and make significant enhancements to our service.
Giving Voice to Buyer Suggestions
The “Voice of the Pizza” mission is a groundbreaking initiative that makes use of Generative AI (GenAI) to investigate and achieve insights from buyer suggestions on Domino’s subreddit. This progressive strategy streamlines the method of gathering buyer insights, enabling us to grasp and reply to our clients’ wants sooner than ever earlier than.
Why Buyer Suggestions Issues
We imagine that buyer suggestions is essentially the most dependable supply of reality for enhancing our service. By harnessing the ability of GenAI to learn and perceive feedback, we will rapidly determine areas for enchancment and implement modifications that matter most to our clients.
The Recipe for Success: Our Tech Stack
To convey “Voice of the Pizza” to life, we have mixed a wide range of highly effective instruments:
Databricks native merchandise:
- Vector Search: These endpoints present a high-performance, scalable infrastructure for semantic search, enabling speedy retrieval of related buyer suggestions vectors with low latency. By creating vector indexes in Databricks, we will effectively arrange and question buyer suggestions knowledge, permitting for fast similarity searches and clever knowledge matching.
- Mannequin Serving Endpoints: These endpoints enable us to deploy and serve machine studying fashions, resembling sentiment evaluation or suggestions classification fashions, with optimized efficiency and automated scaling.
- Mannequin Playground: This software offers an interactive surroundings for experimenting with and fine-tuning AI fashions, serving to us constantly enhance our buyer suggestions evaluation approach.
This mixture of applied sciences permits us to ingest, course of, and analyze buyer suggestions with unprecedented velocity and accuracy.
Cooking Up Productiveness Positive factors
In the course of the improvement course of, we relied closely on Databricks Notebooks for experimentation. The built-in AI assistant and in-line AI-Coder proved invaluable in constructing totally different sections of the answer. The AI Playground turned our go-to software for iteratively creating and refining LLM prompts.
Whereas it is difficult to quantify actual productiveness features, our staff felt a major increase in improvement velocity in comparison with non-AI environments. These instruments decreased handbook and tedious duties, liberating up useful time for artistic problem-solving and innovation.
Serving Up Insights: How GenAI Enhances Our Answer
GenAI is the key ingredient in our “Voice of the Pizza” recipe. We use it to:
- Assess sentiment
- Establish widespread matters
- Acknowledge themes
Make suggestions primarily based on subreddit content material
By leveraging GenAI, we will rapidly distill massive volumes of buyer suggestions into actionable insights, permitting us to make data-driven selections that enhance our services.
The Way forward for “Voice of the Pizza”
Whereas “Voice of the Pizza” is not presently in manufacturing, we’re enthusiastic about its potential to reinforce our current buyer understanding infrastructure. By combining this progressive software with our different analytics strategies, we anticipate to achieve even deeper insights into buyer preferences and wishes.
Trying forward, we plan to increase the scope of our mission to incorporate further social media platforms and competitor suggestions. This broader perspective will assist us keep forward of tendencies and proceed to ship the absolute best pizza expertise to our clients.
A Slice of Innovation: Our Expertise with Databricks
The mixing of AI into the Databricks pocket book surroundings has been a game-changer for our improvement course of. As one staff member put it, “The in-line code generator remodeled our workflow, shifting us from being ‘coders’ to ‘AI Administrators.'” This shift has allowed us to focus extra on strategic considering and fewer on routine coding duties.
Moreover, the combination of AI instruments resembling “AI Analyze Sentiment” and “AI Classify” immediately into SQL has streamlined our knowledge evaluation course of, making it simpler than ever to extract significant insights from our buyer suggestions.
At Domino’s, we’re dedicated to pushing the boundaries of innovation to ship the absolute best expertise to our clients. With initiatives like “Voice of the Pizza,” we’re not simply serving nice pizza – we’re serving up the way forward for customer-driven enchancment within the meals business.