Dhiren Bhatia is the Co-Founder & CEO of Creative AI, an AI-powered RFP and questionnaire response administration platform.
RFP stands for Request for Proposal, a proper doc issued by organizations to ask distributors or service suppliers to submit proposals for particular initiatives or companies. The RFP outlines the venture necessities, goals, and analysis standards, permitting certified distributors to submit detailed bids on how they plan to satisfy the group’s wants.
Creative AI is an AI-powered platform designed to streamline and optimize the response course of for RFPs and questionnaires. By automating duties reminiscent of drafting responses, gathering related knowledge, and customizing proposals for particular shoppers, Creative AI considerably improves the effectivity of gross sales response workflows, driving over 70% effectivity positive aspects for companies. This permits corporations to reply to RFPs quicker, extra precisely, and with larger consistency, finally enhancing their possibilities of successful extra contracts.
What impressed the founding of Creative AI, and the way did your private experiences with RFP workflows form its mission?
After taking a while off following my final exit (promoting Viewics to Roche), I spotted I missed the thrill and challenges of constructing a startup. Throughout my time at Roche, my groups had been concerned in quite a few RFPs, and I constantly noticed how troublesome it was to craft strategic, environment friendly responses. This expertise highlighted a transparent alternative, and I got down to discover it additional. By means of conversations and interviews with dozens of corporations, I validated that this ache level was widespread, reinforcing my determination to dive again in and construct an answer to deal with it.
What had been the important thing ache factors within the RFP course of that you just recognized, and the way does Creative AI handle these challenges?
The important thing ache factors within the RFP course of embrace:
- Handbook, time-consuming effort: The method can take days and even weeks of labor as a result of in depth guide enter required.
- Managing content material and information: It’s difficult to keep up and set up the information base for crafting correct and related responses.
- Strategic responses: Responding successfully requires understanding the client’s particular wants and contemplating the competitors, making it troublesome to tailor responses strategically.
- Collaboration throughout groups: Gathering enter from a number of material consultants and senior stakeholders could be cumbersome and result in delays.
- Compliance and threat administration: Making certain alignment with regulatory necessities, inner insurance policies, and authorized constraints provides complexity and potential dangers.
Creative AI addresses these challenges with a collection of proprietary AI-driven brokers designed to automate and streamline key facets of the method. By leveraging AI, the platform considerably reduces guide effort, organizes and optimizes content material administration, enhances strategic response era, simplifies stakeholder collaboration, and ensures compliance and threat administration—multi functional built-in resolution.
How does Creative AI’s know-how make RFP responses quicker and extra correct in comparison with conventional strategies?
Our founding workforce brings deep experience in machine studying, significantly in language fashions. Gaurav Nemade, an early Product Supervisor at Google Mind, contributed to the event of LLMs, whereas Vishakh Hegde carried out AI analysis at Stanford College. Leveraging this experience, we’ve developed a proprietary pipeline and suite of instruments that ship correct, strategic responses inside seconds, all grounded in our prospects’ distinctive information sources. This allows us to offer an answer that’s not solely quick but additionally extremely tailor-made to every shopper’s wants.
What makes RFP administration a important space for automation, and the way does Creative AI sort out this?
RFP administration is a important space for automation as a result of an RFP signifies a excessive stage of curiosity and shopping for intent for an organization’s services or products. Delivering a high-quality, strategic response is essential for maximizing gross sales alternatives. This course of calls for accuracy, compliance, threat administration, and aggressive positioning, all of which could be time-consuming and vulnerable to errors when completed manually.
Creative AI tackles this problem by automating key facets of RFP administration by superior AI know-how. The platform ensures that responses are correct, compliant with rules, and strategically aligned with buyer wants. By automating these duties, Creative AI not solely improves the standard and consistency of responses but additionally permits corporations to deal with a better quantity of RFPs, increasing their means to pursue extra alternatives and finally rising win charges.
Why are RFPs typically ignored in digital transformation, and the way is Creative AI altering this dynamic?
RFPs are sometimes ignored in digital transformation initiatives as a result of they’re seen as administrative or transactional duties quite than strategic alternatives for innovation. Many corporations focus their digital transformation efforts on customer-facing capabilities, inner operations, or product improvement, leaving procurement and gross sales processes, like RFP administration, comparatively untouched. That is partly as a result of RFP processes are historically guide and extremely personalized, which may make them appear much less appropriate for automation or digital overhaul.
Moreover, the complexity and cross-functional nature of RFPs typically lead corporations to imagine that automating or streamlining these processes can be too troublesome or disruptive. Because of this, the potential positive aspects from bettering RFP workflows—reminiscent of elevated effectivity, higher accuracy, quicker turnaround instances, and enhanced competitiveness—are incessantly missed throughout digital transformation efforts. Nevertheless, with the progress in AI and thereby options like Creative AI, automating RFP administration just isn’t solely possible however also can present vital strategic benefits.
Are you able to clarify how the unified information hub works, and the way it integrates with varied enterprise techniques?
The Creative AI Data Hub capabilities as a centralized, AI-powered useful resource that acts like a topic knowledgeable (SME) with entry to an organization’s huge, distributed information. In a typical enterprise, related content material for responding to gross sales questionnaires and RFPs exists throughout a number of techniques and departments, making it troublesome to manually pull collectively correct and strategic responses. A easy Q&A library of boilerplate responses is commonly inadequate for creating aggressive, tailor-made proposals.
Creative AI addresses this problem by integrating with generally used enterprise techniques reminiscent of Salesforce, Hubspot, Seismic, Google Drive, SharePoint, OneDrive, and extra. Our AI can robotically ingest and perceive the context of the incoming RFP, retrieving essentially the most related info from throughout these platforms to craft high-quality responses. Moreover, our AI brokers—liable for duties reminiscent of aggressive analysis, error checking, battle decision, and compliance and threat administration—function on this unified Data Hub, making certain consistency and accuracy by leveraging an entire, linked view of the corporate’s information, quite than counting on siloed content material.
What are the important thing options of Creative AI that differentiate it from different RFP administration instruments in the marketplace?
What differentiates Creative AI from different RFP administration instruments is our give attention to serving to prospects win RFPs, not simply reply questions. Whereas many instruments merely present a approach to seek for boilerplate responses inside a static database, requiring the client to continuously keep and replace it, Creative AI goes far past that. Our platform dynamically leverages enterprise-wide information and makes use of superior AI to generate strategic, high-quality responses tailor-made to every RFP, considerably rising win charges.
Our deep enterprise expertise and AI experience permit us to deal with each the enterprise and technical facets of the RFP course of. We’ve constructed a system that not solely delivers correct responses but additionally successfully manages AI challenges like language mannequin hallucinations, making certain precision and relevance in each response. This stage of response high quality and strategic perception is unmatched available in the market, making Creative AI a real aggressive benefit for RFP administration.
How does the AI Content material Supervisor be certain that solely essentially the most related and up-to-date info is utilized in RFP responses?
This can be a nice query and simpler stated than completed. Whereas it is comparatively simple to create a compelling demo utilizing fashionable AI instruments like OpenAI, Google, or AWS, our platform goes past easy options which might be simply not ok for enterprise settings. Drawing from our AI analysis backgrounds at Google and Stanford Analysis, we’ve constructed a proprietary machine studying pipeline mixed with a technique of specialised AI brokers. This permits us to make sure that solely essentially the most related and up-to-date content material is utilized in RFP responses, constantly refining the accuracy of the knowledge.
When the AI encounters uncertainty, it would not make assumptions. As a substitute, it presents customers with potential choices and learns from the suggestions supplied. This iterative studying ensures that future responses are much more exact when comparable questions come up, bettering over time and making certain that RFP responses keep related, present, and strategic.
What sort of productiveness boosts have customers seen through the use of Creative AI’s suite of AI brokers, and what particular duties do these brokers deal with?
Customers of Creative AI’s suite of AI brokers have seen vital productiveness boosts, significantly of their means to reply to a larger variety of RFPs, which immediately impacts top-line income. By producing extra strategic, correct, and tailor-made responses, corporations have additionally skilled increased win charges. Prospects report that they full the RFP course of 70% quicker than earlier than, permitting them to tackle extra alternatives with out sacrificing high quality.
Our AI brokers deal with a wide range of important duties, reminiscent of conducting aggressive evaluation, brainstorming response concepts, and detecting stale or outdated content material. Additionally they determine conflicting info inside responses, unearth a number of potential solutions to RFP questions, and verify for compliance with regulatory or inner tips. These automated capabilities allow groups to give attention to higher-value actions, making certain that responses are each environment friendly and strategically sound.
Thanks for the good interview, readers who want to study extra ought to go to Creative AI.
