AT&T calls T-Cell Precedence a complicated advertising and marketing marketing campaign

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AT&T calls T-Cell Precedence a complicated advertising and marketing marketing campaign


AT&T logo on smartphone with blue background stock photo

Edgar Cervantes / Android Authority

TL;DR

  • In an inside memo, AT&T known as out T-Cell Precedence as a advertising and marketing marketing campaign that may confuse the general public security neighborhood.
  • The AT&T doc highlights how its devoted community is extra dependable and doesn’t use untested know-how.
  • AT&T additionally notes it’s going to ultimately use 5G slicing as properly, however just for particular precedence makes use of and solely after additional testing.

Just a few weeks in the past we reported on T-Precedence, T-Cell’s new community slice devoted to first responders. Though T-Cell made a giant deal out of the brand new program and the cutting-edge tech it’s utilizing, AT&T has quite a bit much less rosy issues to say about it. The Cell Report has obtained an inside AT&T doc alerting its workers that T-Cell’s T-Precedence is nothing greater than a advertising and marketing marketing campaign meant to focus on AT&T’s personal federally-backed FirstNet program whereas additionally creating “confusion with the general public security neighborhood”.

Whilst you would possibly simply assume AT&T has bitter grapes right here, the inner doc makes some fairly good factors. First, T-Cell’s phrase selections make it sound prefer it’s doing one thing superior to its rivals and whereas its service could be quicker, it’s not essentially extra dependable. Each AT&T and Verizon have present packages that use particular bands for first responders. AT&T FirstNet’s community is completely devoted to first responders and makes use of band 14, whereas Verizon FrontLine makes use of band 13, although it’s not absolutely devoted for first responder use alone.

To be honest, there are a couple of different elements of the T-Cell Precedence service past simply the community slicing tech used. For instance, T-Cell will deploy 24/7 Emergency Administration vans to assist repair issues affecting the community and to help in disasters, public security incidents, and extra.

Is T-Cell Precedence’s 5G-based answer higher? The reply will probably rely upon who you ask, and even the area you’re in as community high quality can vary dramatically. In fact, AT&T was fast to level out within the inside doc that this can be a largely untested know-how and that it needs to be tried on business networks first not “the place a name could make all of the distinction in serving to save somebody”. AT&T plans to ultimately allow community slicing on FirstNet as properly, however once they accomplish that will probably be to allocate it to particular wants like video calling as a substitute of extra broadly like FirstNet.

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