Picture: Cult of Mac
Apple TV+ made up 8% of the U.S. streaming market within the third quarter, down barely from the earlier quarter, in keeping with analysts.
Whereas solely a modest drop, the streaming service had been simply behind a few of its rivals, together with Disney+ and Hulu. It’s now farther again.
Apple TV+ Q3 2024 marketshare slip
It’s straightforward to overestimate the influence of streaming providers. Cable and broadcast nonetheless make up virtually 50% of U.S. viewership whereas streaming makes up solely 41%, in keeping with Nielsen. Netflix accounts for less than 7.9% of complete viewership, for instance.
However Apple TV+ isn’t the tiny sliver of streaming it was. As famous, it made up 8% of the overall in Q3 2024, in keeping with JustWatch. The earlier quarter, it was at 9%. Viewership grew steadily all through 2024 then dropped off beginning in July.
That places the service barely behind Paramount+ (9%) and Hulu (10%), however progress by Disney+ (12%) means Apple is now effectively behind that rival.
Nonetheless, Apple’s streaming service has improved considerably in reputation. Apple TV+ had a mere 4% of the U.S. market within the third quarter of 2021, for instance.
Picture: JustWatch
The combat on the high
However Apple nonetheless sits effectively behind the massive boys. Prime Video (22%) and Netflix (21%) dominated the U.S. Q3 2024 streaming market.
“Prime Video managed to maintain its first place rank, with a 1% lead towards Netflix,” famous JustWatch analysts. “In the meantime, Max is managing to remain forward of main opponents Disney+ and Hulu.”
JustWatch says, “We based mostly our report on the 13 million JustWatch customers within the US choosing their streaming providers, clicking out to streaming provides and marking titles as seen.”