Apple got here extraordinarily near changing into the highest smartphone vendor in Q3 2024. Reportedly, iPhone shipments reached a record-high within the quarter.
Regardless of robust competitors, Samsung retained its high slot within the worldwide smartphone market.
A brand new excessive for iPhone gross sales in Q3 2024
In the previous few years, Apple sometimes led smartphone shipments worldwide in This autumn following the launch of recent iPhones. Q3 is often a gradual quarter for the corporate, as many shoppers maintain again on their purchases in anticipation of recent iPhones. This time, although, Canalys claims Apple hit its highest gross sales quantity in Q3 2024, reaching a market share of 18%.
“The continued sturdy demand for the iPhone 15 sequence, together with Apple’s legacy fashions, performed a vital function in its Q3 efficiency. The market’s shift in direction of premium gadgets, intersected by an ongoing refresh cycle of gadgets purchased throughout the pandemic, is benefiting Apple, notably in its strong-hold areas reminiscent of North America and Europe,” mentioned Runar Bjørhovde, a Canalys analyst.
Photograph: Canalys
The analyst additionally believes the iPhone 16 will assist Apple end the yr on a excessive regardless of the preliminary tepid response. This will likely be because of Apple Intelligence and its enlargement to extra international locations and languages.
Samsung barely managed to edge out Apple
Despite Apple’s sturdy efficiency, Samsung retained its market chief place. It narrowly edged out Apple, supposedly accounting for 18% of smartphone shipments worldwide. Xiaomi took the third place with a 14% market share.
Oppo got here in fourth with a 9% market share, with Vivo finishing the highest 5 and accounting for 9% of world smartphone gross sales in Q3 2024.
General, Canalys estimates world smartphone shipments elevated by 5% YoY regardless of stiff competitors and the worldwide financial slowdown. The demand is fueled by many rising economies and the start of a substitute cycle in Apple’s stronghold markets just like the US, Europe and China.
Smartphone gross sales ought to see an additional bump in This autumn 2024 because of the vacation season and main purchasing occasions like 11.11 in China.