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App Retailer Safety Myths: Why Enterprises Can’t Solely Depend on Apple and Google for Safety Opinions


When enterprise mobility managers, end-user computing (EUC) managers and IT safety groups consider third-party cell app danger for enterprise use, a typical false impression arises: If an app is on the market within the Apple App Retailer or Google Play Retailer, it have to be safe and freed from privateness dangers. The fact is that Apple and Google app opinions primarily give attention to catching malware, not cell software safety and privateness points. 

Whereas Apple and Google each implement rigorous app assessment processes to forestall malware and coverage violations, their vetting primarily focuses on making certain compliance with content material insurance policies and blocking overtly malicious software program — not on conducting in-depth cell software safety testing. Do you count on Apple and Google to do the practical testing of all cell apps within the App Retailer? After all not, so why would they be anticipated to carry out safety testing, which requires app authentication and navigation just like practical testing? Finish-user computing teams maintain accountability for creating and sustaining a safe cell workforce by making certain third-party cell apps are protected for enterprise use of their organizations. 

To guard delicate enterprise information, cut back compliance danger and safe worker mobility, organizations should implement third-party cell app danger assessments as a part of their cell machine administration (MDM) and enterprise mobility administration (EMM) methods.

Actual-World Third-Social gathering Cell App Threat

Every year regardless of the numerous efforts of Apple and Google, many cell apps with safety and privateness points land within the App Retailer and Google Play Retailer. Listed here are a couple of examples.

How Apple and Google Vet Apps for Safety & Privateness

Apple and Google scrutinize the apps builders search to publish of their respective app shops. They take these measures to guard their manufacturers, safeguard cell ecosystems and respect person privateness. Each block hundreds of thousands of low-quality or dangerous apps which have malicious web or include objectionable content material resembling violence, hate speech or baby endangerment.

Apple App Retailer Evaluate Course of

Apple employs a mixture of automated scanning and human assessment to make sure apps and updates adjust to its pointers:

  • Automated malware scanning detects identified threats earlier than apps are accepted
  • Human opinions test app descriptions for accuracy to counter frequent scams
  • Guide checks assess whether or not an app unnecessarily requests entry to delicate person information and intently scrutinize apps focused at youngsters for compliance with information assortment and security guidelines
  • Reliable, centralized person opinions assist floor points and cut back deception
  • Privateness coverage enforcement requires builders to disclose information assortment and utilization practices through self attested Privateness Diet Labels 
  • Ongoing monitoring leads to swift elimination of apps discovered to include malicious parts post-approval.

Apple’s safety framework emphasizes stopping dangerous apps from reaching customers and making certain compliance with privateness requirements. In accordance with the 2023 App Retailer Transparency Report, Apple rejected 1.76 million app submissions that yr. Greater than 103,000 have been rejected for security causes.


The fact is the Apple Retailer and Google Play can not assure {that a} cell app is completely safe or free from privateness dangers.

Google Play Retailer Evaluate Course of

Google Play additionally makes use of a mixture of automation and human oversight to implement its app safety insurance policies:

  • Google Play Shield repeatedly scans put in apps for malware
  • Machine studying evaluation identifies doubtlessly dangerous purposes earlier than they attain customers
  • Developer identification verification prevents fraudulent submissions
  • Testing necessities for private developer accounts intention to enhance app high quality
  • Privateness coverage requires builders to supply this data each inside the app and within the Google Play itemizing 
  • Knowledge Security part requires builders to precisely disclose how they gather, retailer and share person information
  • Non-compulsory App Protection Alliance Cell Software Safety Evaluation (ADA MASA) unbiased safety opinions confirm {that a} cell app meets OWASP {industry} requirements for safety and privateness.

In 2024 alone, Google blocked 2.36 million policy-violating apps from being revealed.

App Retailer Safety Myths: Why Enterprises Can’t Solely Depend on Apple and Google for Safety Opinions

What App Retailer Opinions Miss

Whereas Apple and Google give attention to blocking dangerous and misleading apps, their opinions don’t function complete cell app safety audits. They don’t carry out deep safety testing or penetration testing on particular person apps — and points like information leakage usually received’t floor when scanning for identified vulnerabilities. In reality, each Apple and Google suggest unbiased software safety testing of cell apps. 

Vulnerabilities nonetheless floor in accepted apps on account of points resembling insecure information storage, API misconfigurations and third-party SDK dangers. As well as, cell app builders could present inaccurate privateness data

Some key areas of concern embrace:

  • Zero-day vulnerabilities that attackers can exploit after an app is revealed
  • Enterprise logic flaws that may enable unauthorized entry or privilege escalation
  • Third-party SDK vulnerabilities that introduce safety gaps builders will not be conscious of
  • Hardcoded secrets and techniques or uncovered API keys that might result in information breaches
  • Covert monitoring, fingerprinting and darkish patterns that won’t explicitly violate app retailer insurance policies however pose privateness issues.

Is It Protected to Use Public App Retailer Apps for Enterprise?

The fact is the Apple Retailer and Google Play can not assure {that a} cell app is completely safe or free from privateness dangers. “Although App Retailer safety measures alone can by no means be good, as a part of a defense-in-depth technique for platform safety they contribute to creating widespread assaults in opposition to iOS, iPadOS, and visionOS customers impractical and uneconomical for financially-driven attackers,” states Apple.

What’s extra, enterprises working within the European Union (EU) don’t have the identical stage of public app retailer protections on account of necessities of the EU Digital Markets Act (DMA). The DMA permits third-party app shops and sideloading of cell apps which can introduce higher safety and privateness dangers.

Why Enterprises Want Third-Social gathering Cell App Threat Assessments

To successfully handle cell danger throughout company gadgets, enterprise mobility managers and end-user computing leads shouldn’t rely solely on app retailer opinions. As an alternative, they need to conduct third-party cell app danger assessments to judge cell apps earlier than permitting workers to place delicate firm data in them.

A strong third-party cell software danger administration evaluation program ought to embrace:

  • Steady automated cell software safety testing for safety and privateness dangers
  • Adoption of industry-based requirements resembling OWASP MASVS 
  • Cell app governance that defines acceptable use and danger insurance policies
  • Proof of safety testing and controls for compliance functions.

Consider Third-Social gathering Cell Apps for Enterprise

Though Apple and Google play a crucial function in sustaining a safe cell app ecosystem, the accountability for making certain solely protected apps are allowed through a cell app danger administration program finally falls on the group as a result of it owns the results of a breach. 

Conducting third-party cell app danger assessments with an automatic answer resembling NowSecure Cell App Threat Intelligence (MARI) allows IT safety groups, end-user computing execs and enterprise mobility managers to confidently conduct cell app vetting earlier than deployment and keep safety because the apps are up to date. It’s straightforward to do and integrates into present third-party danger packages.

Schedule a demo at this time to see the best way to proactively shield your group from dangerous third-party Android and iOS apps. 



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