Technology

Amazon Freevee’s days are numbered as Prime Video’s ad-supported tier picks up steam

14 November 2024

What you should know

Amazon is shutting down Freevee to simplify its streaming companies, making Prime Video the central hub for leisure.
Freevee’s content material might be moved to Prime Video, giving non-Prime members entry to authentic collection that have been beforehand unique to Freevee.
The shutdown will occur over the subsequent few weeks, affecting customers within the U.S., UK, Germany, and Austria.

Amazon is ready to close down Freevee as a part of efforts to streamline its streaming lineup and make Prime Video the go-to leisure hub.

Deadline experiences that Amazon is shifting Freevee’s content material straight over to Prime Video. Consequently, non-Prime members will be capable of watch new episodes of authentic collection that have been as soon as solely accessible on Freevee.

Freevee’s gradual shutdown is ready to wrap up within the subsequent few weeks, impacting viewers within the U.S., UK, Germany, and Austria. After the transition, Freevee’s content material might be accessible on Prime Video’s “Look ahead to Free” part.

Though Freevee has been a widespread free streaming choice, rumors of its shutdown began swirling after Prime Video launched its ad-supported tier in January. The transfer left many questioning what Amazon’s recreation plan actually was.

Common Freevee customers is likely to be bummed by this alteration, because the platform affords a clear, easy-to-use interface simply free of charge content material. It saved you from having to sift by means of the huge Prime Video library to seek out what you wished.

You’ll nonetheless be capable of entry the content material, however logging in might be required. It appears Amazon’s plan is to get extra individuals hooked on Prime Video, with free content material now combined in with the paid reveals and films. The entry-level ad-supported tier is priced at $9 a month.

Bringing Freevee into Prime Video may make issues a bit trickier for non-subscribers. Having to navigate paid choices or cope with subscription prompts may take away from the easy, targeted expertise that Freevee used to supply by itself.

Launched as IMDb Freedive in 2019 beneath Amazon’s IMDb model, the platform shortly rebranded to IMDb TV and then turned Freevee in 2022.

This information follows months of rumors about Amazon planning to close down Freevee and roll its content material into Prime Video. Amazon had disregarded these claims earlier than, insisting no adjustments have been coming.

Amazon’s option to shut down Freevee and transfer its content material to Prime Video might be because of the rising similarities between the 2 platforms. With the ad-supported tier now in place, Prime Video and Freevee have turn into far more alike, making the latter’s distinctive attraction much less vital.

What you should know

LEAVE A REPLY Cancel reply