Final week, we marked an necessary milestone in our SMB journey with the first-ever EMEA SMB Associate Advisory Board-a dynamic and insightful gathering of 51 companions who joined us for 2 days of deep discussions, technique alignment, and collaborative workshops.
A Highly effective Begin
We kicked off with an inspiring keynote the place José van Dijk emphasised the crucial function SMBs play in Cisco’s technique. I had the chance to increase on this, detailing our EMEA SMB imaginative and prescient and what the long run holds. Agostino Santoni, our VP for EMEA South Europe, introduced a gross sales perspective to the dialog and launched considered one of our valued clients, La Marzocco from Italy, to share real-world insights on leveraging Cisco expertise.
José and Jeetu Patel additionally had a fast chat on why the SMB section is so crucial to Cisco. I extremely advocate watching it.
Partaking Classes & Significant Discussions
The occasion was full of invaluable discussions and hands-on experiences, together with:
- Dwell SMB Expertise Demos: Showcasing real-world options in motion
- Associate & Distributor Roundtables: Strengthening collaboration and sharing greatest practices
- Targeted Classes: Deep dives into Networking, Safety, Collaboration, and Cisco Monetary Options
- Advertising and marketing Technique for SMB: Led by Nieves Navarro, our VP of EMEA Advertising and marketing, outlining our go-to-market strategy
Driving Motion with Workgroup Streams
We additionally launched seven devoted workgroup streams targeted on key areas akin to Service Suppliers, Trade Verticals, Advertising and marketing, and extra. These classes enabled targeted discussions and actionable takeaways to additional align our technique with associate wants.
Shaping the Future Collectively
This Advisory Board is only the start. The insights, suggestions, and collaboration from this occasion will play an important function in shaping the way forward for Cisco SMB in EMEA. We’re dedicated to working carefully with our companions to drive innovation, speed up development, and empower SMB clients throughout the area.
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