Yariv Fishman is Chief Product Officer (CPO) at Deep Intuition, he is a seasoned product administration government with greater than 20 years of management expertise throughout notable world B2B manufacturers. Fishman has held a number of distinguished roles, together with management positions with Microsoft the place he led the Cloud App Safety product portfolio and initiated the MSSP and safety associate program, and Head of Product Administration, Cloud Safety & IoT Safety at CheckPoint. He holds a B.Sc in Info Techniques Engineering from Ben Gurion College and an MBA from the Technion, Israel Institute of Know-how.
Deep Intuition is a cybersecurity firm that applies deep studying to cybersecurity. The corporate implements AI to the duty of stopping and detecting malware.
Are you able to inform us about your journey within the cybersecurity trade and the way it has formed your method to product administration?
All through my 20 yr profession, I’ve labored at a number of world B2B organizations, together with Examine Level Software program Applied sciences and Microsoft, the place I led product administration and technique and constructed my cybersecurity expertise throughout public cloud, endpoint, community, and SaaS software safety.
Alongside the best way, I’ve realized completely different greatest practices – from the way to handle a staff to the way to inform the correct technique – which have formed how I lead at Deep Intuition. Working for quite a few cybersecurity corporations of assorted sizes has allowed me to get a holistic view of administration kinds and discover ways to greatest create processes that help fast-moving groups. I’ve additionally seen first-hand the way to launch merchandise and plan for product-market match, which is important to enterprise success.
What drew you to affix Deep Intuition, and the way has your position advanced because you began as Chief Product Officer?
As an trade veteran, I not often get enthusiastic about new know-how. I first heard about Deep Intuition whereas working at Microsoft. As I realized in regards to the prospects of predictive prevention know-how, I rapidly realized that Deep Intuition was the actual deal and doing one thing distinctive. I joined the corporate to assist productize its deep studying framework, creating market match and use instances for this first-of-its-kind zero-day knowledge safety resolution.
Since becoming a member of the staff three years in the past, my position has modified and advanced alongside our enterprise. Initially, I centered on constructing our product administration staff and related processes. Now, we’re closely centered on technique and the way we market our zero-day knowledge safety capabilities in at this time’s fast-moving and ever-more-treacherous market.
Deep Intuition makes use of a novel deep studying framework for its cybersecurity options. Are you able to talk about some great benefits of deep studying over conventional machine studying in menace prevention?
The time period “AI” is broadly used as a panacea to equip organizations within the battle in opposition to zero-day threats. Nevertheless, whereas many cyber distributors declare to carry AI to the battle, machine studying (ML) – a much less refined type of AI – stays a core a part of their merchandise. ML is unfit for the duty. ML options are skilled on restricted subsets of accessible knowledge (usually 2-5%), supply solely 50-70% accuracy with unknown threats, and introduce false positives. In addition they require human intervention as a result of they’re skilled on smaller knowledge units, rising the possibilities of human bias and error.
Not all AI is equal. Deep studying (DL), essentially the most superior type of AI, is the one know-how able to stopping and explaining recognized and unknown zero-day threats. The excellence between ML and DL-based options turns into evident when analyzing their skill to determine and forestall recognized and unknown threats. Not like ML, DL is constructed on neural networks, enabling it to self-learn and practice on uncooked knowledge. This autonomy permits DL to determine, detect, and forestall advanced threats. With its understanding of the basic elements of malicious information, DL empowers groups to rapidly set up and keep a strong knowledge safety posture, thwarting the following menace earlier than it even materializes.
Deep Intuition lately launched DIANNA, the primary generative AI-powered cybersecurity assistant. Are you able to clarify the inspiration behind DIANNA and its key functionalities?
Deep Intuition is the one supplier in the marketplace that may predict and forestall zero-day assaults. Enterprise zero-day vulnerabilities are on the rise. We noticed a 64% enhance in zero-day assaults in 2023 in comparison with 2022, and we launched Deep Intuition’s Synthetic Neural Community Assistant (DIANNA) to fight this rising development. DIANNA is the primary and solely generative AI-powered cybersecurity assistant to supply expert-level malware evaluation and explainability for zero-day assaults and unknown threats.
What units DIANNA aside from different conventional AI instruments that leverage LLMs is its skill to supply insights into why unknown assaults are malicious. Right this moment, if somebody needs to elucidate a zero-day assault, they should run it by means of a sandbox, which might take days and, in the long run, will not present an elaborate or centered rationalization. Whereas priceless, this method solely affords retrospective evaluation with restricted context. DIANNA would not simply analyze the code; it understands the intent, potential actions, and explains what the code is designed to do: why it’s malicious, and the way it would possibly impression methods. This course of permits SOC groups time to deal with alerts and threats that actually matter.
How does DIANNA’s skill to supply expert-level malware evaluation differ from conventional AI instruments within the cybersecurity market?
DIANNA is like having a digital staff of malware analysts and incident response specialists at your fingertips to supply deep evaluation into recognized and unknown assaults, explaining the methods of attackers and the behaviors of malicious information.
Different AI instruments can solely determine recognized threats and present assault vectors. DIANNA goes past conventional AI instruments, providing organizations an unprecedented degree of experience and perception into unknown scripts, paperwork, and uncooked binaries to organize for zero-day assaults. Moreover, DIANNA offers enhanced visibility into the decision-making means of Deep Intuition’s prevention fashions, permitting organizations to fine-tune their safety posture for optimum effectiveness.
What are the first challenges DIANNA addresses within the present cybersecurity panorama, significantly relating to unknown threats?
The issue with zero-day assaults at this time is the ignorance about why an incident was stopped and deemed malicious. Risk analysts should spend vital time figuring out if it was a malicious assault or a false optimistic. Not like different cybersecurity options, Deep Intuition was routinely blocking zero-day assaults with our distinctive DL resolution. Nevertheless, clients have been asking for detailed explanations to higher perceive the character of those assaults. We developed DIANNA to boost Deep Intuition’s deep studying capabilities, scale back the pressure on overworked SecOps groups, and supply real-time explainability into unknown, refined threats. Our skill to focus the GenAI fashions on particular artifacts permits us to supply a complete, but centered, response to handle the market hole.
DIANNA is a major development for the trade and a tangible instance of AI’s skill to unravel real-world issues. It leverages solely static evaluation to determine the habits and intent of assorted file codecs, together with binaries, scripts, paperwork, shortcut information, and different menace supply file sorts. DIANNA is greater than only a technological development; it is a strategic shift in the direction of a extra intuitive, environment friendly, and efficient cybersecurity atmosphere.
Are you able to elaborate on how DIANNA interprets binary code and scripts into pure language experiences and the advantages this brings to safety groups?
That course of is a part of our secret sauce. At a excessive degree, we are able to detect malware that the deep studying framework tags inside an assault after which feed it as metadata into the LLM mannequin. By extracting metadata with out exposing delicate info, DIANNA offers the zero-day explainability and centered solutions that clients are searching for.
With the rise of AI-generated assaults, how do you see AI evolving to counteract these threats extra successfully?
As AI-based threats rise, staying forward of more and more refined attackers requires transferring past conventional AI instruments and innovating with higher AI, particularly deep studying. Deep Intuition is the primary and solely cybersecurity firm to make use of deep studying in its knowledge safety know-how to stop threats earlier than they trigger a breach and predict future threats. The Deep Intuition zero-day knowledge safety resolution can predict and forestall recognized, unknown, and zero-day threats in <20 milliseconds, 750x sooner than the quickest ransomware can encrypt – making it a necessary addition to each safety stack, offering full, multi-layered safety in opposition to threats throughout hybrid environments.
Thanks for the good interview, readers who want to study extra ought to go to Deep Intuition.
