This weblog was co-authored by Tony Reilly, Senior EMEA Advertising Director at Comstor. Tony leads Comstor’s EMEA Advertising group with the goal of driving sustainable worthwhile progress for his or her companions in the simplest, environment friendly manner potential. He’s a strategic B2B advertising and marketing chief with over 25 years of expertise working in expertise environments the place imaginative and prescient and collaboration are of basic significance.
At Cisco, our success is linked to the success of our companions. This core perception is a driving power behind every little thing we do, and it’s a sentiment deeply shared by our valued distributors like Comstor. In right this moment’s quickly evolving expertise panorama, serving to our companions develop their companies and improve profitability by way of efficient demand technology isn’t only a aim; it’s a shared strategic crucial.
We perceive the challenges companions face: the necessity to attain new clients, stand out in a crowded market, and ship impactful campaigns with out limitless assets. That is exactly why we’ve invested in Advertising Velocity (MV), and why our collaboration with Comstor is so essential in amplifying its attain and influence to drive demand.
Comstor: Your Scaling Engine for Associate Enablement
Comstor performs a pivotal position in bringing Cisco’s improvements nearer to our companions. As a distributor, the corporate leverages Advertising Velocity as a strong ‘scaling engine’ to make sure that our collective messaging and strategic priorities translate into tangible alternatives for each associate.
As Tony Reilly, Senior Advertising Director for Comstor EMEA highlights, “MV allows our companions to leverage technically appropriate, professionally written materials associated to key Cisco packages, it’s invaluable.” This implies Comstor can proactively plan and help companions, taking a transparent message to market and serving to them maximize alternatives, whether or not it’s by way of an SMB marketing campaign equipment or by including Comstor’s distinctive value-add with their product groups and associate advertising and marketing experience. Our shared aim is for companions to plan forward and drive demand in alignment with Cisco’s and Comstor’s joint visions.
Advertising Velocity: Your Demand Era Powerhouse
For companions, Advertising Velocity isn’t simply one other instrument, it’s a complete platform designed to simplify and supercharge their advertising and marketing efforts. For a lot of, like Amy Barnett, Associate Advertising Supervisor at Comstor UK, MV has been the “go-to platform to help with marketing campaign content material and collateral” from day one.”
What makes MV so invaluable?
- Content material at Your Fingertips: Companions constantly inform us that the campaigns inside MV are a “improbable supply of content material.” This implies much less time spent creating from scratch and extra time participating with clients.
- Easy Co-Branding: The power to “co-brand pre-designed content material reminiscent of infographics” takes away the ache of advanced design work, particularly for companions with out devoted in-house inventive groups or massive budgets. That is significantly helpful for multi-channel campaigns requiring various collateral like emails, social posts, and scripts.
- Built-in Campaigns, Zero Worth Tag: MV empowers even smaller companions with restricted assets to run refined, built-in campaigns. As Amy notes, “In contrast to different unbiased platforms, this comes and not using a price ticket.” We’ve seen companions make the most of MV’s social capabilities without cost, avoiding investments in separate scheduling platforms.
Finally, as Comstor said “no matter finances, useful resource, capacity, MV offers the companions every little thing they should efficiently generate demand with Cisco.”
Aligning with Strategic Priorities: AI, Digital Resilience, and Future-Proofed Workplaces
In a world more and more formed by digital transformation, our companions should be on the forefront of innovation. Advertising Velocity supplies the content material and steering to align with vital strategic priorities that outline the way forward for enterprise. By Advertising Velocity, companions can entry tailor-made campaigns and belongings for:
- AI-Prepared Information Facilities: As Synthetic Intelligence continues to reshape industries, the muse of an AI-ready information middle is paramount. MV supplies the assets to assist companions articulate this important message and place themselves as leaders on this transformative house.
- Digital Resilience: In an period of escalating cyber threats, guaranteeing digital resilience is non-negotiable. MV equips companions with the messaging and instruments to assist clients construct sturdy, safe infrastructures.
- Future-Proofed Workplaces: The best way we work has basically modified. MV helps companions in guiding companies towards versatile, safe, and collaborative environments that empower their workforce for years to come back.
MV ensures that companions have entry to the most recent insights and advertising and marketing supplies to capitalize on these important traits, positioning them for sustained progress.
Associate Success: Our Shared North Star
Our shared dedication with Comstor is to empower each Cisco associate to thrive. Advertising Velocity is a testomony to this dedication to our companions, designed to scale their advertising and marketing efforts, align them with strategic progress areas, and in the end, drive their profitability. It’s about making refined demand technology accessible and efficient for all.
We encourage you to discover the complete potential of Advertising Velocity. To see the way it’s making an actual distinction for companions on the bottom, we invite you to observe our very first Associate Success Video, that includes Amy Barnett, Associate Advertising Supervisor at Comstor UK. That is the primary in a sequence of 4 video testimonials from Comstor UK, so keep tuned for extra coming quickly!
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