Andy Nightingale, VP of Product Advertising at Arteris – Interview Collection

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Andy Nightingale, VP of Product Advertising at Arteris – Interview Collection


Andy Nightingale, VP of Product Advertising at Arteris is a seasoned world enterprise chief with a various background in engineering and product advertising and marketing. He’s a Chartered Member of the British Laptop Society and the Chartered Institute of Advertising, and has over 35 years of expertise within the high-tech {industry}.

All through his profession, Andy has held a spread of roles, together with engineering and product administration positions at Arm, the place he spent 23 years. In his present position as VP of product advertising and marketing at Arteris, Andy oversees the Magillem system-on-chip deployment tooling and FlexNoC and Ncore network-on-chip merchandise.

Arteris is a catalyst for system-on-chip (SoC) innovation because the main supplier of semiconductor system IP for the acceleration of SoC growth. Arteris Community-on-Chip (NoC) interconnect mental property (IP) and SoC integration expertise allow larger product efficiency with decrease energy consumption and sooner time to market, delivering confirmed flexibility and higher economics for system and semiconductor corporations, so progressive manufacturers are free to dream up what comes subsequent.

Together with your intensive expertise at Arm and now main product administration at Arteris, how has your perspective on the evolution of semiconductor IP and interconnect applied sciences modified through the years? What key tendencies excite you essentially the most at the moment?

It’s been a unprecedented journey—from my early days writing take a look at benches for ASICs at Arm to serving to form product technique at Arteris, the place we’re on the forefront of interconnect IP innovation. Again in 1999, system complexity quickly accelerated, however the focus was nonetheless totally on processor efficiency and important SoC integration. Verification methodologies had been evolving, however interconnect was typically seen as a hard and fast infrastructure—crucial however not strategic.

Quick-forward to at the moment and interconnect IP has turn into a vital enabler of SoC (System-on-Chip) scalability, energy effectivity, and AI/ML efficiency. The rise of chiplets, domain-specific accelerators, and multi-die architectures has positioned immense stress on interconnect applied sciences to turn into extra adaptive, progressive, bodily, and software-aware.

One of the crucial thrilling tendencies I see is the convergence of AI and interconnect design. At Arteris, we’re exploring how machine studying can optimize NoC (Community-on-Chip) topologies, intelligently route knowledge visitors, and even anticipate congestion to enhance real-time efficiency. This isn’t nearly velocity—it is about making methods extra progressive and responsive.

What excites me is how semiconductor IP is changing into extra accessible to AI innovators. With high-level SoC configuration IP and abstraction layers, startups in automotive, robotics, and edge AI can now leverage superior interconnect architectures while not having a deep background in RTL design. That democratization of functionality is gigantic.

One other key shift is the position of digital prototyping and system-level modeling. Having labored on ESL (Digital System Stage) instruments early in my profession, it’s rewarding to see these methodologies now enabling early AI workload analysis, efficiency prediction, and architectural trade-offs lengthy earlier than silicon is taped out.

In the end, the way forward for AI is determined by how effectively we transfer knowledge—not simply how briskly we course of it. That’s why I imagine the evolution of interconnect IP is central to the following technology of clever methods.

Arteris’ FlexGen leverages AI pushed automation and machine studying to automate NoC (Community-on-Chip) topology technology. How do you see AI’s position evolving in chip design over the following 5 years?

AI is essentially reworking chip design, and over the following 5 years, its position will solely deepen—from productiveness help to clever design accomplice. At Arteris, we’re already dwelling that future with FlexGen, the place AI, formal strategies, and machine studying are central to automating Community-on-Chip (NoC) topology optimization and SoC integration workflows.

What units FlexGen aside is its mix of ML algorithms—all mixed to initialize floorplans from photographs, generate topologies, configure clocks, scale back Clock Area Crossings, and optimize the connectivity topology and its placement and routing bandwidth, streamlining communication between IP blocks. Furthermore, that is all achieved deterministically, which means that outcomes might be replicated and incremental changes made, enabling predictable best-in-class outcomes to be used instances starting from AI help for an skilled SoC designer to creating the appropriate NoC for a novice.

Over the following 5 years, AI’s position in chip design will shift from helping human designers to co-designing and co-optimizing with them—studying from each iteration, navigating design complexity in real-time, and in the end accelerating the supply of AI-ready chips. We see AI not simply making chips sooner however making sooner chips smarter.

The semiconductor {industry} is witnessing speedy innovation with AI, HPC, and multi-die architectures. What are the largest challenges that NoC design wants to resolve to maintain up with these developments?

As AI, HPC, and multi-die architectures drive unprecedented complexity, the largest problem for NoC design is scalability with out sacrificing energy, efficiency, or time to market. At the moment’s chips function tens to a whole bunch of IP blocks, every with totally different bandwidth, latency, and energy wants. Managing this variety—throughout a number of dies, voltage domains, and clock domains—requires NoC options that go far past guide strategies.

NoC resolution applied sciences similar to FlexGen assist handle key bottlenecks: minimizing wire size, maximizing bandwidth, aligning with bodily constraints, and doing every little thing with velocity and repeatability.

The way forward for NoC should even be automation-first and AI-enabled, with instruments that may adapt to evolving floorplans, chipset-based architectures, and late-stage modifications with out requiring full rework. That is the one approach to preserve tempo with trendy SoCs’ large design cycles and heterogeneous calls for and guarantee environment friendly, scalable connectivity on the coronary heart of next-gen semiconductors.

The AI chipset market is projected to develop considerably. How does Arteris place itself to help the growing calls for of AI workloads, and what distinctive benefits does FlexGen supply on this house?

Arteris is just not solely uniquely positioned to help the AI chiplet market however has been doing this already for years by delivering automated, scalable Community-on-Chip (NoC) IP options purpose-built for the calls for of AI workloads together with Generative AI and Massive Language Fashions (LLM) compute —supporting excessive bandwidth, low latency, and energy effectivity throughout more and more advanced architectures.  FlexGen, as the most recent addition to the Arteris NoC IP lineup, will play an much more vital position in quickly creating optimum topologies finest suited to totally different large-scale, heterogeneous SoCs.

FlexGen gives incremental design, partial completion mode, and superior pathfinding to dynamically optimize NoC configurations with out full redesigns—vital for AI chips that evolve all through growth.

Our prospects are already constructing Arteris expertise into multi-die and chiplet-based methods, effectively routing visitors whereas respecting floorplan and clock area constraints on every chiplet. Non-coherent multi-die connectivity is supported over industry-standard interfaces supplied by third- social gathering controllers.

As AI chip complexity grows, so does the necessity for automation, adaptability, and velocity. FlexGen delivers all three, serving to groups construct smarter interconnects—sooner—to allow them to deal with what issues: advancing AI efficiency at scale.

With the rise of RISC-V and customized silicon for AI, how does Arteris’ strategy to NoC design differ from conventional interconnect architectures?

Conventional interconnect architectures had been primarily constructed for fixed-function designs, however at the moment’s RISC-V and customized AI silicon demand a extra configurable, scalable, and automatic strategy than a modified one-size-fits-all resolution. That’s the place Arteris stands aside. Our NoC IP, particularly with FlexGen, is designed to adapt to the variety and modularity of recent SoCs, together with customized cores, accelerators, and chiplets, as talked about above.

FlexGen allows designers to generate and optimize topologies that mirror distinctive workload traits, whether or not low-latency paths for AI inference or high-bandwidth routes for shared reminiscence throughout RISC-V clusters. Not like static interconnects, FlexGen’s algorithms tailor every NoC to the chip’s structure throughout clock domains, voltage islands, and floorplan constraints.

Consequently, Arteris allows groups constructing customized silicon to maneuver sooner, scale back threat, and get essentially the most from their extremely differentiated designs—one thing conventional interconnects weren’t constructed to deal with.

FlexGen claims a 10x enchancment in design iteration velocity. Are you able to stroll us by how this automation reduces complexity and accelerates time-to-market for System-on-Chip (SoC) designers?

FlexGen delivers a 10x enchancment in design iteration velocity by automating among the most advanced and time-consuming duties in NoC design. As an alternative of manually configuring topologies, resolving clock domains, or optimizing routes, designers use FlexGen’s bodily conscious, AI-powered engine to deal with these in hours (or much less)—duties that historically took weeks.

As talked about above, partial completion mode can routinely end even partially accomplished designs, preserving guide intent whereas accelerating timing closure.

The result’s a sooner, extra correct, and easier-to-iterate design movement, enabling SoC groups to discover extra architectural choices, reply to late-stage modifications, and get to market sooner—with higher-quality outcomes and fewer threat of pricey rework.

Certainly one of FlexGen’s standout options is wire size discount, which improves energy effectivity. How does this influence total chip efficiency, notably in power-sensitive functions like edge AI and cell computing?

Wire size straight impacts energy consumption, latency, and total chip effectivity—each in cloud AI / HPC functions that use the extra superior nodes and edge AI inference functions the place each milliwatt issues. FlexGen’s skill to routinely decrease wire size—typically as much as 30%—means shorter knowledge paths, diminished capacitance, and fewer dynamic energy draw.

In real-world phrases, this interprets to decrease warmth technology, longer battery life, and higher performance-per-watt, all of that are vital for AI workloads on the edge or in cell environments and the cloud by straight impacting the overall price of possession (TCO). By optimizing the NoC topology with AI-guided placement and routing, FlexGen ensures that efficiency targets are met with out sacrificing energy effectivity—making it a perfect match for at the moment and tomorrow’s energy-sensitive designs.

Arteris has partnered with main semiconductor corporations in AI knowledge facilities, automotive, shopper, communications, and industrial electronics. Are you able to share insights on how FlexGen is being adopted throughout these industries?

Arteris NoC IP sees sturdy adoption throughout all markets, notably for high-end, extra superior chiplets and SoCs. That’s as a result of it addresses every sector’s prime challenges: efficiency, energy effectivity, and design complexity whereas preserving the core performance and space constraints.

In automotive, for instance, corporations like Dream Chip use FlexGen to hurry up the intersection of AI and Security for autonomous driving by leveraging Arteris for his or her ADAS SoC design whereas assembly strict energy and security constraints. FlexGen’s good NoC optimization and technology in knowledge facilities assist handle large bandwidth calls for and scalability, particularly for AI coaching and total acceleration workloads.

FlexGen offers a quick, repeatable path to optimized NoC architectures for industrial electronics, the place design cycles are tight and product longevity is essential. Clients worth its incremental design movement, AI-based optimization, and talent to adapt shortly to evolving necessities, making FlexGen a cornerstone for next-generation SoC growth.

The semiconductor provide chain has confronted vital disruptions lately. How is Arteris adapting its technique to make sure Community-on-Chip (NoC) options stay accessible and scalable regardless of these challenges?

Arteris responds to produce chain disruptions by doubling down on what makes our NoC options resilient and scalable: automation, flexibility, and ecosystem compatibility.

FlexGen helps prospects design sooner and stay extra agile to regulate to altering silicon availability, node shifts, or packaging methods. Whether or not they’re doing spinoff designs or creating new interconnects from scratch.

We additionally help prospects with totally different course of nodes, IP distributors, and design environments, making certain prospects can deploy Arteris options no matter their foundry, EDA instruments, or SoC structure.

By decreasing dependency on anyone a part of the availability chain and enabling sooner, iterative design, we’re serving to prospects derisk their designs and keep on schedule —even in unsure occasions.

Wanting forward, what are the largest shifts you anticipate in SoC growth, and the way is Arteris getting ready for them?

One of the crucial vital shifts in SoC growth is the transfer towards heterogeneous architectures, chiplet-based designs, and AI-centric workloads. These tendencies demand way more versatile, scalable, and clever interconnects—one thing conventional strategies can’t sustain with.

Arteris is getting ready by investing in AI-driven automation, as seen in FlexGen, and increasing help for multi-die methods, advanced clock/energy domains, and late-stage floorplan modifications. We’re additionally centered on enabling incremental design, sooner iteration, and seamless IP integration—so our prospects can preserve tempo with shrinking growth cycles and rising complexity.

Our objective is to make sure SoC (and chiplet) groups keep agile, whether or not they’re constructing for edge AI, cloud AI, or something in between, all whereas offering one of the best energy, efficiency, and space (PPA) regardless of the complexity of the design, XPU structure, and foundry node used.

Thanks for the nice interview, readers who want to study extra ought to go to Arteris

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