Posted by Robbie McLachlan, Developer Advertising and marketing
In our newest movie for #WeArePlay, which celebrates the folks behind apps and video games, we meet Mesty and Garri – the husband and spouse duo who created Tentang Anak. Their app helps mother and father throughout Indonesia navigate their parenting journey with confidence: with a deal with little one well being, progress monitoring, and offering accessible professional consultations.
What impressed you to create Tentang Anak?
Mesty: I noticed a lot misinformation about little one well being and parenting, particularly in Indonesia the place there’s an enormous hole between the variety of pediatricians and youngsters. I needed to supply mother and father with dependable, accessible info that might assist them elevate wholesome, well-rounded kids, permitting them to really feel assured and calm of their parenting journey.
Garri: For me, it was about seeing the necessity for a one-stop resolution for fogeys. The whole lot was scattered—being pregnant, progress monitoring, professional recommendation—and I spotted we might create one thing that brings all of it collectively in a single place. I needed to construct a platform that supported mother and father, particularly in distant areas, with all the things they should elevate their youngsters with confidence.
How does Tentang Anak be certain that the professional recommendation is each correct and accessible to oldsters in distant areas of Indonesia?
Mesty: We ensure that to associate with a crew of extremely certified pediatricians, psychologists, and little one improvement specialists to make sure our recommendation is correct and up-to-date.
Garri: Precisely, staying present with the newest analysis and finest practices is essential. Misinformation can have a huge effect, particularly in relation to little one well being. Mother and father typically flip to social media or unverified sources for solutions, which might result in confusion and even hurt. By partnering with certified specialists and always updating our content material, we be sure that mother and father get correct, dependable, and well timed recommendation. That is particularly vital in distant areas the place entry to healthcare professionals could be restricted.
How has Google Play supported Tentang Anak?
Garri: Google Play has supplied us with the instruments and help to optimize our app’s efficiency and engagement. From utilizing Google’s analytics and A/B testing to enhance the person expertise, to the seamless distribution via the Play Retailer, Google has been a key associate in scaling Tentang Anak and ensuring mother and father throughout Indonesia can entry the app.
What’s subsequent for Tentang Anak?
Mesty: We’re targeted on increasing our attain throughout Indonesia, guaranteeing that extra mother and father, particularly in distant areas, have entry to the help and sources they want. We’re additionally enhancing our app with extra interactive options to maintain mother and father engaged and knowledgeable.
Garri: On the identical time, we’re increasing our choices with merchandise for youngsters, together with kids’s books, nutritional vitamins, and skincare. Our aim is to make Tentang Anak the go-to platform and model for all issues parenting in Indonesia, and we’re excited to see how we will develop and assist much more households.
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