
Picture: D. Griffin Jones/Cult of Mac
Consideration, new iMac house owners: The M4 iMac sits the other way up contained in the field it is available in. This may be an unwelcome shock when you open the field the flawed manner — your new pc may tumble onto the ground on its first day, identical to mine did.
Don’t fall for the image on the entrance of the packaging, which reveals the bottom of the iMac on the underside. Observe these directions on methods to open an iMac field to keep away from disaster.
The iMac’s deceptive field design

Picture: D. Griffin Jones/Cult of Mac
Apple is thought for its consideration to element and intelligent packaging. The designers wish to create a very good first impression, with “shock and delight” ranging from the retail expertise itself.
However a number of design cues on the brand new M4 iMac field can lead you to open it the flawed manner:
- The image on the entrance reveals the iMac with the highest on the prime and the underside on the backside. Usually, Apple merchandise are organized contained in the field to match the orientation of the image, in precise dimension. You’d be forgiven for pondering the iMac matches the image.
- The deal with on the highest of the field leads you to set the field down vertically.
- The tape holding the field closed is on the rear higher nook, and the highest facet of the field must be pulled open first. It’s best to open when the field is standing up.
Methods to open your M4 iMac the best manner
There’s a proper option to open your new iMac’s field (which Apple has been utilizing since the design debuted in 2021). Make sure to place the field flat on its again on the ground, so it opens up like a pizza field.
In any other case, when you attempt to open it upright — like I did — you’ll be in for a nasty shock. After you pull off the highest of the field, the face of the field will open ahead, like an oven. In the event you occur to concentrate to the product inside, you would possibly discover that the iMac is the other way up. If, like me, you’re distracted by filming and photographing the unboxing for a evaluation, you would possibly miss it.
Within the field, the heavy aluminum foot of the iMac sits on the prime. In the event you open the field whereas it’s sitting upright, as quickly as you pull open the inside cardboard padding, down your iMac will go.
Fortunately, my iMac got here out with no scratch, despite the fact that I’ve a hardwood ground. The desk I had the iMac sitting on is a regular 30 inches tall (fortunately, not a standing desk). The iMac’s fall was additionally damaged by the lid of the field overhanging the desk, which definitely lessened the influence.
Evidently, I used to be stunned, however I used to be not delighted.