
C. Scott Brown / Android Authority
TL;DR
- YouTube on Android TV is making it simpler to subscribe to channels.
- A subscribe button proper within the video participant saves viewers from additional clicks.
- Reducing that bar will presumably assist increase subscriber numbers.
In the previous couple of months alone, YouTube has supplied loads of assist for its status as a product that’s consistently evolving, and we’ve seen it add hyperlinked feedback that no one needed, a extra simply accessible account switcher, and extra. That account switcher was positively a welcome addition, since in contrast to our telephones, TVs are sometimes communal units, and switching accounts was a needlessly painful expertise earlier than. Google is addressing one other ache level proper now, because it makes it simpler to subscribe to channels whereas watching a video.
Till now, subscribing to a channel whereas watching a video on the TV app has been a multi-step course of. From the participant interface, you’d must click on on the channel’s photograph and subscribe from a facet menu. A brand new change noticed by 9to5Google has simplified this course of by putting a subscribe button proper within the participant itself.

On the one hand, the participant is kind of cluttered with the entire buttons that reside there, however it is a case of perform over type. A fast and straightforward subscribe button gives much less friction to a person than having to name up an extra menu, and from a creator’s perspective, the better it’s to subscribe, the higher.
The deal with YouTube’s TV expertise isn’t stunning. Final 12 months, virtually half of YouTube streaming within the US was on TVs, and that shift has been mirrored in YouTube content material as nicely. Lots of the movies we watch now embrace QR codes to different content material supplied by that channel, with the video host particularly calling out viewers on good TVs. With that in thoughts, it appears apparent that Google will proceed to make adjustments to YouTube on the large display, and we must always anticipate to see extra tweaks like this within the coming months.
Have you ever discovered your self utilizing YouTube on the TV extra typically? You probably have, will adjustments like this meaningfully enhance your expertise? Should you have a tendency to stay to your telephone and pill for YouTube watching, what adjustments would you wish to see that might make you extra more likely to change to your TV? Tell us down within the feedback.