Fall might be relied upon for just a few issues: baseball playoffs, the altering of the leaves, the emergence of pumpkin spice, and, in fact, new iPhones.
This yr Apple is holding its annual particular occasion on the uncommon Monday (in all probability to keep away from conflicting with a presidential debate on Tuesday) and the corporate is predicted to make quite a few bulletins.
Prior to now, Apple’s telephone occasions have various from these at which it felt like we’d heard rumors about every little thing moving into, to these the place it looks as if we knew nothing in any respect. This yr feels someplace within the center: the rumors are on the market, however there’s sufficient of an “is that it?” feeling that it’s exhausting to not think about Apple having one thing else up its sleeve.
Prematurely of the “It’s Glowtime” presentation subsequent week, right here’s a rundown of what to anticipate (and never) when the video begins rolling.
Candy 16
A brand new iPhone is, in fact, essentially the most positive factor you possibly can count on from a September Apple occasion. The smartphone nonetheless makes up the lion’s share of the corporate’s income, so it’s not about to cease placing a brand new one out each single yr. As standard, count on iPhone 16, iPhone 16 Plus, iPhone 16 Professional, and iPhone 16 Professional Max choices in the identical bodily sizes as final yr’s fashions.
Whereas the iPhone 16 line shouldn’t be anticipated to sport a radically totally different look than its predecessor, it would boast just a few new tips. Along with final yr’s Motion button making the bounce from the Professional to the usual iPhone fashions, there’s rumored to be a devoted “Seize” button designed for immediate entry to the digicam–presumably with extra options like touch-sensitive zoom management and the power to half-press the button for focusing. The digicam bump on the again can be anticipated to vary on the usual fashions, with two vertically aligned lenses that may present higher help for spatial pictures when capturing in panorama orientation.
There are additionally the standard enhancements to processors, with the A18 anticipated to make its debut throughout the road, not like final yr when the iPhone 15 Professional obtained the A17 Professional chip and the iPhone 15 the A16. Apple can be regarded as upping the RAM throughout the board to higher help Apple Intelligence options (extra on which in a second) with 8GB being the brand new normal.
There are additionally some smaller under-the-hood modifications stated to be within the works, together with stacked battery know-how for longer battery life, the newest Wi-Fi 7 normal, and barely bigger screens on the Professional fashions (with out a change within the chassis measurement). Plus, putting new colour choices for the iPhone 16–together with inexperienced, blue, and pink–plus new rose-gold and decidedly brown “bronze” titanium end for the iPhone Professional fashions. Be taught extra concerning the iPhone 16 attainable options.

The digicam alignment on the brand new iPhone 16 is rumored to vary from the iPhone 15.
Chris Martin / Foundry
All in all, it appears like a modest improve for the yr, which signifies that a lot of the time will in all probability be spent speaking about…software program.
Intelligence company
Apple usually devotes a big chunk of its iPhone announcement occasion speaking about software program bulletins, and this yr will possible be no totally different. The corporate took the wraps off its iOS 18 replace again in June on the Worldwide Builders Convention, however as that occasion is primarily targeted on builders, Apple will certainly take the chance to point out off all of the options to the broader viewers that tunes in to see the brand new iPhone.
The star of iOS 18 is undoubtedly Apple Intelligence, the suite of AI-powered options that the corporate is rolling out throughout its numerous platforms, together with textual content rewriting and proofreading instruments, automated summaries, and an improved Siri expertise.
However one complicating issue is that the primary of these options are presently a part of the beta for iOS 18’s first replace, iOS 18.1, and thus in all probability gained’t be out there till after the brand new iPhones ship. A few of the options will take longer but: Most of the Siri enhancements aren’t anticipated to reach till subsequent yr. Nonetheless, don’t count on that to cease Apple from speaking about them, particularly in the event that they contemplate these capabilities to be their greatest probability to promote new telephones: Notably, the one present telephones that may have the ability to run Apple Intelligence are the iPhone 15 Professional and Professional Max, so the iPhone 16 line will increase these choices vastly.

Are we going to listen to extra about Apple Intelligence? Depend on it.
Apple
Apple additionally usually has at the least one or two new software program enhancements that it ties to its newest {hardware}—what that may appear like this yr, we don’t know, but when that Seize button rumor is to be believed, I wouldn’t guess towards some new digicam options.
Watch your ears
Whereas the iPhone occasion is especially concerning the iPhone, it’s usually not the one announcement that we get at these occasions: a number of the firm’s iPhone-adjacent merchandise are more likely to get their moments within the solar.
This yr marks the tenth anniversary of the revealing of the Apple Watch (although it didn’t ship till early the next yr) and Apple will in all probability take the wraps off its Collection 10 model of the smartwatch. Rumors have each sizes getting barely bigger shows and a thinner design, in addition to a revamped magnetic attachment system for watchbands, which may very well be contentious, as it might be the primary time older bands don’t work with the brand new watches. Although the corporate has additionally been exhausting at work on new well being sensors for the wearable, it’s run into challenges which have slowed it down–together with a patent dispute meaning this yr’s fashions gained’t have the beforehand out there blood oxygen measurement system–so it could be form of a sparse yr for Apple Watch well being options.
New variations of AirPods may additionally be ready within the wings this yr, with two variations of AirPods 4 aiming to interchange each the AirPods 3 and the still-on-sale AirPods 2. The upper-end model would function lively noise cancelation, beforehand solely out there on AirPods Professional, in addition to higher audio efficiency utilizing the identical H2 chip additionally discovered within the Professional. The lower-end mannequin would possibly eschew the noise cancellation and a number of the different options in favor of interesting to a broader market with a less expensive price ticket.
One factor to not count on? New Macs. Although the corporate has reportedly been making ready to unleash a number of computer systems powered by the identical M4 processor present in its most up-to-date iPad Professional, these aren’t regarded as displaying up in September, however fairly at one other occasion in October. However hey, it’s all the time good to have one thing to stay up for.