Posted by Nick Sharma – Product Supervisor, Google Play
At Google Play, we’re keen about serving to individuals uncover experiences they’ll love whereas empowering builders such as you to deliver your concepts to life and construct profitable companies. At this 12 months’s Google I/O, we shared our newest developments that can enable you purchase and have interaction customers, optimize your income, and reinforce belief with safe, high-quality experiences.
For those who missed this 12 months’s occasion, take a look at our recap video under, or learn on for our prime 3 bulletins.
#1: Enhanced retailer listings: Extra methods to succeed in the suitable viewers
Your retailer itemizing is commonly your first probability to make a very good impression and purchase new customers. You possibly can already tailor your retailer itemizing in a variety of methods to optimize your conversions for various audiences.
- Now, you can too create listings primarily based on what customers seek for. Tailoring your retailer listings by search key phrases won’t solely make itemizing content material extra related, it could possibly additionally enable you goal customers actively looking for the advantages your app supplies.
- Undecided what key phrases to decide on? Play Console will now provide you with key phrase ideas for doubtlessly impactful retailer listings.
Enhance your retailer itemizing’s relevance and conversions by displaying content material tailor-made to customers by search key phrases
#2: Expanded cost choices: Extra methods for patrons to pay on your content material
Our intensive cost methodology library, which incorporates conventional cost strategies like bank cards and over 300 native types of cost in additional than 65 markets, continues to develop.
- We enabled Pix in Brazil, permitting you to supply hundreds of thousands of shoppers their most well-liked cost methodology.
- We additionally enhanced assist for UPI in India to streamline subscription purchases.
- With our new installment subscriptions characteristic, you may provide clients the choice to pay over time for long-term subscriptions, serving to improve your signups and lifelong worth.
Installment subscriptions at the moment are obtainable for customers in Brazil, France, Italy, and Spain
#3: SDK Console enhancements: Construct high-quality and safer app experiences
We’re making it simpler to construct high-quality and safer app experiences with enhancements made doable by SDK Console.
- Now you can get higher steerage on learn how to repair crashes or errors in Android Studio and obtain notifications from SDK homeowners about non-compliant variations in Play Console.
- Plus, you may share crash or ANR information with SDK homeowners straight by Play Console.
Builders can now share crash or ANR information with SDK homeowners in Play Console
That’s it for our prime 3 bulletins, there’s a lot extra to find from this 12 months’s occasion. Take a look at this weblog publish for extra Google Play bulletins at this 12 months’s Google I/O.